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All Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis YUME : Journal of Management Jurnal Abadimas Gorontalo Jurnal Ekonomi Bisnis Dan Industri (EBI) Jurnal Applied Research in Management and Business J-LEE - Journal of Law, English, and Economics Postgraduate Management Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jipmas : Journal Inovasi Pengabdian Masyarakat
Putri, Puspita Lianti
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Journal : Jurnal Applied Research in Management and Business

 1 
PENGARUH KEPEMIMPINAN DIGITAL PADA KEUNGGULAN BERSAING GENERASI Z JAWA TENGAH Zuhrufillah, Irfani; Putri, Puspita Lianti
Applied Research in Management and Business Vol. 4 No. 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i1.249

Abstract

Digital Leadership which able to accommodate current digital activities, is one of the variables that can build competitive advantage. The aims of this research is to test the influence of digital leadership in competitive advantage on generation Z. The hypothesis testing method uses simple linear regression because it only has one independent variable, Digital Leadership, which is then tested on the dependent variable, Competitive Advantage. The results obtained show that Digital Leadership has a significant positive influence on Competitive Advantage. In future research, the author suggests that testing needs to add other independent variables, such as innovative work behavior.
KNOWLEDGE SHARING DAN KEUNGGULAN BERSAING PADA UMKM JAWA TENGAH Chandra Sari, Kartika Dwi; Putri, Puspita Lianti
Applied Research in Management and Business Vol. 3 No. 1 (2023): Juni 2023
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v3i1.159

Abstract

Peran Usaha Mikro Kecil dan Menengah (UMKM) sebagai tulang punggung ekonomi Indonesia merupakan salah satu sorotan prioritas Pemerintah Negara Indonesia. Peningkatan jumlah UMKM dari tahun-tahun sebelumnya serta perkembangan teknologi memaksa UMKM untuk merubah sudut pandang dari resource based competitiveness menjadi knowledge based competitiveness. Selain itu, keunggulan bersaing juga harus selalu dikembangkan, karena kebutuhan UMKM untuk memenangkan persaingan dalam pasar. Penelitian dilakukan pada 90 sampel UMKM yang tersebar se-Jawa Tengah. Penentuan sampel menggunakan metode purposive sampling dengan ketentuan kriteria sampel adalah memiliki usaha yang berjalan minimal 6 bulan, memiliki rekan ataupun karyawan, serta usaha berlokasi di area Jawa Tengah.  Penelitian ini kemudian menemukan bahwa knowledge sharing (collecting) tidak berpengaruh secara parsial pada keunggulan bersaing, namun knowledge sharing (donating) secara parsial memiliki pengaruh signifikat positif pada keunggulan bersaing.
Co-Authors Chandra Sari, Kartika Dwi Faizal Rizky Yuttama Fania , Zakia Anik Mazaya, Juwita Sapta Mukaromah, Siti - Nugrahaeni, Ully Resmi Ramadhani, Kartika Riska Nadiya Salsabela Salmah, Aulia Fitria Sari, Kartika Dwi Chandra Slamet Slamet Tamarima, Vena Widadi, Budi Zuhrufillah, Irfani