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All Journal Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi
Rayhan Arief Widitya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategi Pemasaran Mobil Konvensional dan Mobil Listrik Di Pasar Indonesia Rayhan Arief Widitya; Fachrizal Satrio Putro Yuwono; Mohamad Zein Saleh
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.1910

Abstract

The purpose of this research is to analyze the marketing strategies of conventional cars and electric cars in the Indonesian market. The research method is a literature study and comparative analysis of the marketing strategies of conventional cars and electric cars in the Indonesian market. The results of this study show significant differences in marketing strategies between the two types of cars. In conventional car marketing, commonly used strategies include television advertisements, promotions from authorized dealers, and participation in automotive exhibitions. On the other hand, electric car marketing tends to use a more environmentally conscious approach, focusing on sustainability and green technology. Strategies include clean energy promotion, participation in green events, and collaboration with environmental organizations. The high price of electric cars and limited charging infrastructure are major obstacles to the marketing of electric cars in Indonesia. However, there are significant opportunities to grow the electric car market through consumer education, improved charging infrastructure, and co-operation with government, industry, and communities.
Evaluasi Kualitas Layanan dalam E-Commerce: Studi Kasus pada Platform Shopee Rayhan Arief Widitya; Mohamad Rafi; Adinda Faniyah Yusha
Journal of Management and Creative Business Vol. 2 No. 4 (2024): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i4.3307

Abstract

This study aims to assess the quality of services in e-commerce, focusing on online shopping platforms, particularly Shopee. High-quality service is expected to enhance customer satisfaction and loyalty, which in turn plays a vital role in the success of businesses in the e-commerce sector. With rising competition among online shopping platforms, superior service quality becomes a key factor in attracting and retaining customers. This research utilizes the E-SERVQUAL method to evaluate various dimensions of service quality, such as efficiency, fulfillment, and responsiveness, to pinpoint areas in need of improvement. The study's findings reveal a considerable gap between customer expectations and the actual services perceived on Shopee's platform. The dimensions of service efficiency and responsiveness were identified as the weakest, where customers noted that the transaction process was often slow, and complaints were not promptly addressed. These results highlight the need for service quality enhancements to meet customer expectations and foster greater user satisfaction and loyalty. This research is anticipated to offer valuable insights for Shopee's management in devising more targeted strategies to improve service quality. Overall, the study contributes significantly to the development of service policies in the e-commerce industry, particularly for platforms looking to strengthen their competitive edge in an increasingly competitive market.
Co-Authors Adinda Faniyah Yusha Fachrizal Satrio Putro Yuwono M. Rafi Mohamad Zein Saleh