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All Journal EKONOMIKA45 Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Management and Creative Business Trending: Jurnal Manajemen dan Ekonomi
Widia Khairani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor-Faktor Yang Mempengaruhi Kinerja Bank BCA Syariah (Pemberdayaan SDM, Motivasi Kerja Dan Perubahan Organisasi) Erizal Nazaruddin; Utama Melisha Hidayat; Mutiara Citra Sari; Widia Khairani; Abdul Hafid
Trending: Jurnal Manajemen dan Ekonomi Vol. 2 No. 1 (2024): Januari : Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v2i1.2074

Abstract

The purpose of this scientific article is to review the concept of factors that influence BCA Syariah performance (Y), HR empowerment (X1), work motivation (X2), organizational change (X3). For human resource management (HR) literature studies, the method for writing scientific articles is to use qualitative methods and literature studies or library research. The results of this article's literature study found that 1. HR empowerment (X1) influences the performance of BCA Syariah Bank (Y), 2. Work motivation (X2) influences the performance of BCA Syariah Bank (Y), 3. Organizational changes (X3) influence BCA Syariah Bank performance (Y).
Analisis Strategis Public Relations Ruang Guru Dalam Upaya Membangun Branding Sebagai Platform Mitra Belajar Daring Syuryatman Desri; Mutiara Citra Sari; Sarah Faikhotul Fadilla; Widia Khairani; Salima Shindi Sabila
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 11 No. 2 (2024): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v11i2.2549

Abstract

Ruangguru is a bold educational application based in Indonesia. Ruangguru provides a variety of educational services, including tutoring, online classes, learning materials, and various educational resources. descriptive research method with a case study approach. Ruangguru's public relations primarily relies on news media, especially digital news. In the evaluation stage, at the evaluation preparation level, Ruangguru Public Relations has made preparations before implementing the program. Ruangguru Public Relations has key performance indicators in the form of total coverage and total engagement, total articles distributed, and number of interviews with the media.
Perilaku Konsumen Terhadap Minat Beli Pada Perubahan Paradigma Pasar Dari Konvensional Ke Digital Lucky Mahesa Yahya; Erizal Nazaruddin; Olivia Vransiska Cania; Dhea Sri Amanda; Widia Khairani
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1402

Abstract

This study's objectives are to ascertain the findings from a comparison of the effectiveness of using digital marketing vs traditional marketing, as well as to give a general overview of how to use digital marketing to boost sales volume. We employed sample counting with the Multiple Linear approach, which was processed using SPSS 26.0 and the EPIC Model method, in this investigation because we needed about 100 respondents. Using an online questionnaire was the study's method for gathering data. According to research findings, using digital marketing to promote products might enhance potential buyers' understanding of the things being promoted and their interest in purchasing them. The Multiple Linear Regression test findings indicate that the conventional market (X2) and the digital market (X1) have a favourable impact on customer buying interest (Y). From the results Cronach alpha values for X1, X2, and Y are based on the table mentioned above and have a significance level of 0.05 df = 100 - 2 = 98 = 0.1654. In the EPIC Model method, the effectiveness level of the Digita Market variable is higher at 4.07 when compared to the Conventional Market variable, which is 3.63.
Analisis Penentuan Perbandingan Kepuasan Pelanggan Pada Toko Budiman, Nella Mart, Dan Raja Mart Di Kota Payakumbuh Dengan Metode Analisis Korespondensi Widia Khairani; Muhammad Alung; Syuryatman Desri
Journal of Management and Creative Business Vol. 1 No. 3 (2023): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i3.1378

Abstract

This study aims to see a comparison of customer satisfaction for retail stores such as Toko Budiman, Nella Mart, and Raja Mart. The data used is primary data by distributing questionnaires to respondents who have done shopping activities in each of these retail stores. There are ten attributes/variables used in determining customer satisfaction, namely, satisfaction with product variety, service, catalog, strategic location, cleanliness, store space, price, discount, parking, and light. In this study, the correspondence analysis method was used to find and display relationships between categories or variables, which were processed using the SPSS 26.0 application.
Co-Authors Abdul Hafid Dhea Sri Amanda Lucky Mahesa Yahya Muhammad Alung Mutiara Citra Sari Nazaruddin, Erizal Olivia Vransiska Cania Salima Shindi Sabila Sarah Faikhotul Fadilla Utama Melisha Hidayat