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All Journal Ath Thariq Jurnal Dakwah dan Komunikasi Akademika : Jurnal Pemikiran Islam Indonesian Journal of Educational Management and Leadership
Koroglu, Osman
Unknown Affiliation
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The Phenomenon of Dissemination Da'wah Using New Media During the Lockdown Era in Indonesia Rolando, Dede Mercy; Koroglu, Osman; Putra, Robby Aditya
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 8 No 1 (2024): Ath-Thariq: Jurnal Dakwah dan Komunikasi
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ath-thariq.v8i1.8435

Abstract

This study focuses on the adaptation of preacher to new media technologies during the Covid-19 pandemic. To examine this phenomenon, the writer uses a descriptive qualitative approach with the type of library research. The results of this study show that the Covid-19 pandemic in Indonesia has made the level of internet use increasing and massive. Of course, this gives a new change and color for the continuity of da'wah. Previously, preacher were more dominant in using the pulpit or gathering mass in one place when carrying out da'wah activities. But not in the current situation. Preacher are required to be adaptive to new media technology. The use of YouTube social media during the Covid-19 pandemic has become an option for preacher to maintain and deliver da'wah messages. Because YouTube is the social media with the top ranking in 2021. In addition, the significance of the use of YouTube social media is seen through its characteristics which are network, interactive, interface, informative, interactive and can also be real-time.
DA’WAH AMONG URBAN MUSLIMS IN INDONESIA Setiawati, Rini; Rolando, Dede Mercy; Putra, Robby Aditya; Koroglu, Osman
AKADEMIKA: Jurnal Pemikiran Islam Vol 27 No 2 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/akademika.v27i2.5505

Abstract

The condition of da'wah portraits in the current era of information globalization which is increasingly heavy and complex is certainly a challenge for the development of da'wah. The emergence of problems that target the younger generation is a point of threat to the survival of Muslims, especially in Indonesia. This study aims to look at the portrait of the current da'wah problem and its strategy. The type of research used is a literature review. The results obtained are portraits of the problems faced and become challenges and threats for da'wah activists and da'i namely "silting of faith" due to the progress of the times such as problems related to the erosion of Faith and Manner, shifts in the authority of a single religion, problems of pluralistic, hedonistic, individualistic society. towards a materialistic society associated with rationalistic Muslims. The characteristics of the profile of the Indonesian Muslim community have caused problems both internally and externally. So that this reality requires the application of an effective and efficient da'wah strategy by linking the elements of preachers, messages as well as media in order to compete and maintain Islamic values ​​in the midst of the threat of the times by improving the quality in terms of substantive and methodological competence, increasing the values ​​of rahmatan lil alamin and universal values ​​and the importance of mastering information technology with the use of media up-to-date.
Commodifying learning? Ethical communication violations and professional boundaries of Indonesian influencer lecturers on social media Putra, Robby Aditya; Konggoro, Dete; Fitri, Maulida; Koroglu, Osman
Indonesian Journal of Educational Management and Leadership Vol. 4 No. 1 (2026): Indonesian Journal of Educational Management and Leadership (in Press)
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/ijemal.v4i1.1870

Abstract

Purpose − This study explores the phenomenon of the commodification of learning by influencer lecturers in Indonesia using social media. The main objective of this study is to analyze how lecturers’ practices in sharing content on social media can trigger ethical communication violations, blur professional boundaries, and affect students’ learning experiences as well as the protection of their rights in the digital era. Method − This study adopts a qualitative research design to examine the phenomenon of influencer lecturers in Indonesia, focusing on the commodification of learning, ethical communication violations, and professional boundaries on social media. Data was collected through a literature review and digital observation of lecturers’ activities on platforms such as Instagram, TikTok, and YouTube during the period from 2022 to 2025. A purposive sampling technique was used to select lecturers who actively produce educational content and demonstrate significant audience engagement. The research data consists of publicly available posts, videos, captions, and interactions, which were analyzed using iterative thematic analysis. The main themes identified include the commodification of learning, ethical communication violations and the blurring of professional boundaries. Ethical considerations were maintained by anonymizing all observed accounts. The analysis of this study is based on the Source Credibility Model, Kantian communication ethics, and professional Stephen J. Ball’s concept of performance. Findings − The findings reveal that the commodification practices of influencer lecturers are concretely manifested through packaging students’ expressions, emotions, and interactions as digital content oriented toward attention. This condition reduces the fundamental values of education. As a result, the use of social media by influencer lecturers not only has the potential, but clearly leads to violations of communication ethics, blurred professional boundaries, and a decline in academic credibility. This study emphasizes the urgent need for a clear separation between the role of lecturers as educators and as public figures. Influencer lecturers are required to consciously establish, internalize, and maintain clear ethical boundaries to uphold professionalism and academic integrity.
Co-Authors Dede Mercy Rolando Dete Konggoro, Dete Fitri, Maulida Rini Setiawati Robby Aditya Putra