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All Journal Journal of Management and Creative Business Jurnal Mahasiswa Kreatif Indonesian Journal of Economics and Strategic Management
Intan Adilah Nasution
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Journal of Management and Creative Business

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Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Pada Ayam Geprek Di Bekasi Timur Intan Adilah Nasution; Hadita Hadita
Journal of Management and Creative Business Vol. 2 No. 1 (2024): Januari : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i1.2088

Abstract

The objectives of this research are: The influence of product quality on customer satisfaction with Geprek chicken in Bekasi Timur, the influence of price quality on customer satisfaction with Geprek chicken in Bekasi Timur, the influence of product quality and price quality on customer satisfaction with Geprek chicken in Bekasi Timur. This research is a questionnaire survey. The sampling technique was purposive sampling with a sample size of 15 people. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used is multiple regression. The results of this research show that product quality and price have a significant effect on customer satisfaction at Ayam Geprek in Bekasi Timur.
Co-Authors Alya Abiyah Surya Alyaa Jacynda Bagas Arif Prabaswara Bonita Revana Indriani Elsa Anggraeni Piliyanto Fairly Maulana Andhito Putra Hadita Hadita Jumawan, Jumawan Naura Shadiqah Wibowo Vira Anggita Sukma Widya Meliawati Winda Zylvi Faradilla