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All Journal Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Pringgitan Jurnal Manajemen Aset dan Penilaian Asian Journal of Philosophy and Religion JUPARITA: Jurnal Pariwisata Tawangmangu
Sri Wahyuni
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Religion Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Roadmap Pemanfaatan Barang Milik Daerah Sebagai Strategic Of Asset Management Dalam Pedoman Kebijakan Aset Daerah Pada Pemerintahan Daerah Istimewa Yogyakarta Sri Wahyuni; Firda Diartika; Catur Budi Nugraha; Firsty Ramadhona Amalia Lubis
Jurnal Manajemen Aset dan Penilai Vol. 1 No. 1 (2021)
Publisher : Lembaga Riset dan Pengembangan MAPPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56960/jmap.v1i1.12

Abstract

Barang milik daerah merupakan aset yang bernilai tinggi apabila dimanfaatkan secara optimal. Pemanfaatan aset tersebut dapat digunakan untuk menggerakkan perekonomian daerah. Pengelolaan BMD secara optimal harus didukung dengan adanya perencanaan pengelolaaan yang spesifik dan terukur. Oleh karena itu diperlukan sebuah perencanaan berupa peta jalan yang dapat dijadikan pedoman oleh berbagai pemangku kepentingan terutama pemerintah daerah yang berkaitan secara langsung dengan pengelolaan BMD. Tujuan dari kajian ini adalah menyusun peta jalan (roadmap) pemanfaatan Barang Milik Daerah beserta rencana keja rinci pemanfaatan barang milik daerah tahunan selama lima (5) tahun. Metode penelitian yang digunakan adalah penelitian kualitatif deskriptif. Metode pengumpulan data menggunakan survei primer melalui kuesioner. Analisis data menggunakan metode pairwise comparison atau AHP (Analytical Hierarchy Process). Pada kajian ini metode AHP digunakan untuk memilih program prioritas yang dituangkan dalam roadmap pemanfaatan BMD selama 5 tahun ke depan (2020-2024). Berdasarkan hasil analisis, didapatkan kesimpulan berupa roadmap pemanfaatan BMD selama 5 tahun berisikan program prioritas dan agenda yang dirinci setiap tahunnya yaitu pada tahun ke-1 (2020) program prioritas dimulai dengan Inventarisasi BMD, tahun ke-2 (2021) dilakukan Penilaian Potensi Aset BMD, tahun ke-3 (2022) dilakukan Pembuatan Dokumen Rencana Pemanfaatan BMD, tahun ke-4 (2023) dilakukan Optimalisasi Pemanfaatan BMD, dan tahun ke-5 (2024) dilakukan Pengukuran Kinerja Pemanfaatan BMD. Saran untuk pemangku kepentingan yang berkaitan dengan urusan pemanfaatan BMD sebaiknya merujuk pada roadmap pemanfataan BMD yang telah disusun.
STRATEGI PENGEMBANGAN SPIRITUAL TOURISM BERBASIS COMMUNITY-BASED UNTUK PENGUATAN EKONOMI MASYARAKAT SEKITAR CANDI PRAMBANAN Heni Dwi Lestari; Sri Wahyuni; Meiana Maulida Hikmawati
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1118

Abstract

This study aims to analyze the development strategy of Community-Based Tourism (CBT) based spiritual tourism to strengthen the local economy surrounding Prambanan Temple. The shift in tourism toward meaningful, sustainable experiences has heightened the importance of spiritual tourism as an alternative development model. The study employed a descriptive quantitative approach supported by qualitative analysis. Data were collected through questionnaires, observations, in-depth interviews, and documentation involving 300 respondents consisting of local community members, tourism business actors and community leaders. Data were analyzed using descriptive analysis, SWOT analysis, and Value Chain Analysis to identify community perceptions, economic impacts, and appropriate development strategies. The findings indicate that community perceptions of spiritual tourism development are highly positive, with an average score of 4.24, while perceptions of its economic impact reached 4.14. Spiritual tourism is considered capable of increasing income, expanding employment opportunities, and supporting the growth of local SMEs. SWOT analysis places the development strategy in Quadrant I (Growth Strategy), indicating strong internal strengths and favorable external opportunities. Value Chain Analysis shows that the greatest economic benefits are generated through SMEs, local culinary businesses, homestays, tour guide services, transportation, and cultural handicrafts. CBT-based spiritual tourism has strong potential to improve community welfare while preserving cultural and spiritual values. Strengthening community participation, developing local tourism products, enhancing digital promotion, and increasing stakeholder collaboration are recommended to support sustainable tourism development around Prambanan Temple.
TRANSFORMASI EKONOMI PARIWISAATA MELALUI KECERDASAN ARTIFISIAL DAN PLATFORM DIGITAL: STUDI MOBILITAS SOSIAL MASYARAKAT DI KABUPATEN BONDOWOSO Sri Wahyuni; Siti Noor Aini
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 13 No. 2 (2026): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/geqepf57

Abstract

This study examines the role of artificial intelligence (AI) and digital platforms in supporting tourism economic transformation and social mobility in Bondowoso Regency, Indonesia. The rapid development of digital technology has significantly influenced tourism activities by changing patterns of promotion, service delivery, and market access for local communities. In Bondowoso, tourism development has increasingly contributed to economic diversification, particularly through nature-based tourism, agro-tourism, and community-based tourism activities. However, the integration of AI and digital technology remains uneven due to differences in digital literacy, infrastructure, and local adaptive capacity. This research employs a mixed-methods approach by integrating qualitative field research and the Analytic Hierarchy Process (AHP). Data were collected through field observation, in-depth interviews, focus group discussions, and structured questionnaires involving tourism actors, small business owners, and local stakeholders. The AHP method was used to identify priority factors influencing tourism digital transformation. The findings indicate that digital literacy is the most influential factor in tourism economic transformation, followed by digital infrastructure, AI utilization, policy support, and stakeholder collaboration. Digital platforms have enabled local communities to expand tourism promotion, increase market access, and create alternative sources of income, thereby contributing to social mobility. Although AI adoption remains at an early stage, its presence has begun to support tourism marketing efficiency and digital communication. The study concludes that tourism digital transformation in Bondowoso requires strengthening human resource capacity, improving digital infrastructure, and promoting context-based technological innovation to ensure inclusive and sustainable local economic development.
PENGARUH INSTAGRAM SEBAGAI MEDIA DIGITAL MARKETING TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DI TAMAN PINTAR YOGYAKARTA Liberti Widiyas Tuti; Heni Dwi Lestari; Sri Wahyuni
Pringgitan Vol 6, No 2 (2025): Pringgitan
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/prg.v6i2.937

Abstract

AbstrakTaman Pintar Yogyakarta merupakan daya tarik wisata edukatif yang memanfaatkan media sosial sebagai sarana digital marketing. Penelitian ini bertujuan untuk menganalisis pengaruh Instagram sebagai media digital marketing terhadap keputusan berkunjung wisatawan ke Taman Pintar Yogyakarta. Penelitian menggunakan pendekatan kuantitatif dengan jumlah sampel 100 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier sederhana dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa Instagram berpengaruh positif dan signifikan terhadap keputusan berkunjung wisatawan (p < 0,05; thitung = 10,467). Koefisien determinasi menunjukkan bahwa Instagram memberikan kontribusi sebesar 52,8% terhadap keputusan berkunjung, sedangkan 47,2% dipengaruhi oleh variabel lain. Temuan ini menunjukkan bahwa optimalisasi strategi promosi berbasis Instagram dapat meningkatkan kunjungan wisatawan ke Taman Pintar Yogyakarta.Kata Kunci: Digital Marketing; Instagram; Keputusan BerkunjungAbstractTaman Pintar Yogyakarta is an educational tourist attraction that actively utilizes social media as a digital marketing tool. This study aims to analyze the influence of Instagram as a digital marketing medium on tourists’ visiting decisions to Taman Pintar Yogyakarta. The research employs a quantitative approach with a sample of 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed using simple linear regression with SPSS version 25. The results indicate that Instagram has a positive and significant influence on tourists’ visiting decisions (p < 0.05; tcount = 10.467). The coefficient of determination shows that Instagram contributes 52.8% to visiting decisions, while the remaining 47.2% is influenced by other factors. These findings suggest that optimizing Instagram-based promotional strategies can enhance tourist visitation to Taman Pintar Yogyakarta.Keywords: Digital Marketing; Instagram; Visiting Decision
Identification of Land Acquisition Planning Documents for the Proposed Religious Tourism Parking Lot at the Ki Ageng Pandanaran Mausoleum in Semarang City Andreas Rudiyanto; Sri Wahyuni; Eko Sugiarto; Firda Diartika
Asian Journal of Philosophy and Religion Vol. 5 No. 1 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajpr.v5i1.16420

Abstract

The research methodology uses a descriptive qualitative approach through regulatory analysis, inventory of existing conditions, and conformity assessment with the Semarang City Regional Spatial Plan. The results of the study show that the existing parking conditions in the cemetery area are not able to accommodate the increasing number of vehicles. The required land area is around 1,139 m² with the status of land owned by residents, so a fair land procurement mechanism is needed and in accordance with the rules. This study recommends the preparation of a Feasibility Study, Detailed Engineering Design, and environmental analysis as the basis for development implementation. Thus, the preparation of the DPPT is expected to provide legal certainty, protection for affected communities, and support the sustainable development of religious tourism destinations.
Co-Authors Andreas Rudiyanto Catur Budi Nugraha Diartika, Firda Eko Sugiarto Firsty Ramadhona Amalia Lubis Heni Dwi Lestari Heni Dwi Lestari Liberti Widiyas Tuti Meiana Maulida Hikmawati Siti Noor Aini