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All Journal JURNAL PENDIDIKAN TAMBUSAI Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Statement : Jurnal Media Informasi Sosial dan Pendidikan
Julianti, Devi
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KOMUNIKASI PEMASARAN DALAM PENJUALAN PROPERTI ELITEPRO DI TANGERANG Julianti, Devi; Mirza, Mochammad; Jeffri, Suci Emelsi
Statement: Jurnal Media Informasi Sosial dan Pendidikan Vol 14 No 1 (2024): Statement | Jurnal Media Informasi Sosial dan Pendidikan
Publisher : PMPP Lembaga Penelitian dan Studi Kebijakan

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Abstract

Nowadays, the development of various business fields is very rapid because of the increasingly advanced and developing development. The purpose of the rapid development of this era is to pamper and satisfy consumers so that the needs of consumers are met in today's modern lifestyle. One of the branches of the economy that is growing rapidly today is the property industry. The purpose of this study is to find out marketing communication in property sales at ElitePro Tangerang in an effort to increase sales in 2024 and to find out the obstacles faced by ElitePro Tangerang in an effort to increase property sales in 2024. This research method uses a descriptive research type with a qualitative approach. The results of this research are that ElitePro products are property agent services that help market secondary and primary units. The property prices offered by ElitePro are very diverse. In determining the location of the marketing place, ElitePro conducts research and analysis of regional trends that are viral or that are widely liked by its target market. ElitePro promotes the property through social media, advertising on the portal, placing banners, and following up customers. ElitePro has obstacles in marketing property, including the number of competitors engaged in the field of property agents, lack of speed in marketing properties that are going viral, lack of strategic property units, too high prices, expensive digital advertising costs, and lack of discipline in managing working time for marketing
Upaya Humas Polda Sumsel dalam Menjaga Kualitas Informasi Publik Melalui Press Release Julianti, Devi; Muhaimin, Ahmad
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Penelitian bertujuan untuk menganalisis strategi yang diterapkan oleh Humas Polda Sumsel dalam menyampaikan informasi kepada masyarakat melalui press release. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk mengumpulkan data menggunakan wawancara, observasi, dan dokumentasi untuk menilai efektivitas konduktor komunikasi.Hasil penelitian menunjukkan bahwa Humas Polda Sumsel berupaya menjaga kualitas informasi publik dengan menyusun press release yang informatif, akurat, dan tepat waktu, serta menggunakan media online sebagai saluran distribusi untuk menjangkau audiens yang lebih luas. Selain itu, penelitian ini mengidentifikasi tantangan yang dihadapi, seperti keterbatasan sumber daya dan kebutuhan untuk merespons dinamika informasi secara cepat. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi komunikasi yang lebih efektif di lingkungan kepolisian serta meningkatkan kepercayaan publik terhadap institusi.
Boosting Online Visibility and Brand Awareness for Tarahan Village MSMEs via Google Business Profile and Hands-On Digital Literacy Support Yuningsih, Yuningsih; Firdaus, Luthfi; Febrian, Angga; Julianti, Devi
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/8cd5v625

Abstract

This program set out to help micro and small enterprises in Tarahan Village, South Lampung become easier to find, understand, and contact online by strengthening their Google Business Profile (GBP) presence and everyday branding habits. The core challenge was low discoverability on search/maps, inconsistent brand identity, and limited practical digital skills that kept market reach narrow despite growing internet use. Guided by brand salience and digital discoverability concepts (i.e., making the brand easier to notice, recognize, and retrieve in local search moments), we used a participatory, hands-on design: a rapid needs scan, co-designed training modules, live GBP demonstrations, guided implementation on each participant’s profile, and short-cycle follow-ups. This intervention combines GBP optimization with live mentoring and cultural storytelling, a rarely combined method in rural MSME digital capacity building, constituting the study’s novelty. Capacity gains were measured with pre/post tests, while profile progress and customer intent were tracked using GBP Insights (views, direction clicks, calls). After the training, participants claimed and completed their listings (core fields, photos, first posts) and activated reviews/messaging. Over May–October 2025, Insights recorded 88 views and 64 interaction events, mostly direction requests (61), with a September peak. Knowledge and confidence rose by ~17–22 points for every participant, indicating effective transfer of skills such as posting, photo curation, review replies, and reading Insights. We conclude that a lightweight, GBP-centered intervention—explicitly designed to heighten brand salience and reduce search friction—can deliver early, measurable gains in local discovery and establish routines to sustain them, with constraints (device/network variability and verification delays) manageable through periodic troubleshooting and shared visual assets.
Co-Authors FEBRIAN, ANGGA Mochammad Mirza Muhaimin, Ahmad Suci Emelsi Jeffri Yuningsih Yuningsih