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All Journal JURNAL PENDIDIKAN TAMBUSAI Statement : Jurnal Media Informasi Sosial dan Pendidikan
Julianti, Devi
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Religion Education Social Sciences

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KOMUNIKASI PEMASARAN DALAM PENJUALAN PROPERTI ELITEPRO DI TANGERANG Julianti, Devi; Mirza, Mochammad; Jeffri, Suci Emelsi
Statement: Jurnal Media Informasi Sosial dan Pendidikan Vol 14 No 1 (2024): Statement | Jurnal Media Informasi Sosial dan Pendidikan
Publisher : PMPP Lembaga Penelitian dan Studi Kebijakan

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Abstract

Nowadays, the development of various business fields is very rapid because of the increasingly advanced and developing development. The purpose of the rapid development of this era is to pamper and satisfy consumers so that the needs of consumers are met in today's modern lifestyle. One of the branches of the economy that is growing rapidly today is the property industry. The purpose of this study is to find out marketing communication in property sales at ElitePro Tangerang in an effort to increase sales in 2024 and to find out the obstacles faced by ElitePro Tangerang in an effort to increase property sales in 2024. This research method uses a descriptive research type with a qualitative approach. The results of this research are that ElitePro products are property agent services that help market secondary and primary units. The property prices offered by ElitePro are very diverse. In determining the location of the marketing place, ElitePro conducts research and analysis of regional trends that are viral or that are widely liked by its target market. ElitePro promotes the property through social media, advertising on the portal, placing banners, and following up customers. ElitePro has obstacles in marketing property, including the number of competitors engaged in the field of property agents, lack of speed in marketing properties that are going viral, lack of strategic property units, too high prices, expensive digital advertising costs, and lack of discipline in managing working time for marketing
Upaya Humas Polda Sumsel dalam Menjaga Kualitas Informasi Publik Melalui Press Release Julianti, Devi; Muhaimin, Ahmad
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Penelitian bertujuan untuk menganalisis strategi yang diterapkan oleh Humas Polda Sumsel dalam menyampaikan informasi kepada masyarakat melalui press release. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk mengumpulkan data menggunakan wawancara, observasi, dan dokumentasi untuk menilai efektivitas konduktor komunikasi.Hasil penelitian menunjukkan bahwa Humas Polda Sumsel berupaya menjaga kualitas informasi publik dengan menyusun press release yang informatif, akurat, dan tepat waktu, serta menggunakan media online sebagai saluran distribusi untuk menjangkau audiens yang lebih luas. Selain itu, penelitian ini mengidentifikasi tantangan yang dihadapi, seperti keterbatasan sumber daya dan kebutuhan untuk merespons dinamika informasi secara cepat. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi komunikasi yang lebih efektif di lingkungan kepolisian serta meningkatkan kepercayaan publik terhadap institusi.
Co-Authors Mochammad Mirza Muhaimin, Ahmad Suci Emelsi Jeffri