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All Journal Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan COMMICAST Psikobuletin: Buletin Ilmiah Psikologi Wahana Dedikasi : Jurnal PkM Ilmu Kependidikan Informatio: Journal of Library and Information Science Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Ilmiah Dan Karya Mahasiswa Mediator: Jurnal Komunikasi Jurnal Karya untuk Masyarakat (JKuM) HUMANUS : Jurnal Sosiohumaniora Nusantara VJKM: Varians Jurnal Kesehatan Masyarakat
Naurah Lisnarini
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : COMMICAST

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The role of FIFA World Cup Qatar 2022 brand ambassador: An analysis of Ghanim Al Muftah in promoting inclusive engagement Rizana, Aulia Holaw; Lisnarini, Naurah
COMMICAST Vol. 4 No. 2 (2023): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v4i2.8996

Abstract

Many ways exist to promote and increase awareness of products, one of which is through collaboration with celebrities or well-known figures to become brand ambassadors. Collaboration with brand ambassadors is a form of communication carried out by a brand or event to convey messages and information to the audience regarding the content of the message. This research was conducted with the aim of understanding the role of Ghanim Al Muftah as a brand ambassador in introducing the inclusive FIFA World Cup 2022. The research method used was descriptive qualitative, employing a case study and literature review method. The results obtained in this study show that Ghanim Al Muftah's role as a brand ambassador has garnered a positive response, had a beneficial impact, and effectively conveyed awareness of the inclusivity aspect to the audience.
Health promotion and premarital education for Adolescents on Instagram @siapnikah_official Lisnarini, Naurah; Setianti, Yanti; Ade muhtya Gobel, Sry; Febri Erlianti Safitri, Wafiq
COMMICAST Vol. 5 No. 3 (2024): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v5i3.12159

Abstract

Adolescent reproductive health and marriage readiness remains a significant issue in Indonesia, where one in nine girls marry before the age of 18, often with adverse health, social and educational impacts. To address these challenges, innovative approaches are needed, including the use of social media to provide easily accessible premarital education and health promotion. This research examines the role of the Instagram account @siapnikah_official in improving adolescent health literacy and preparing young individuals for marriage through digital engagement. This research aims to explore how @siapnikah_official provides premarital education, engages its audience, and promotes health awareness among teenagers. Using a qualitative descriptive methodology, this study collected data through in-depth interviews and content analysis of the account's posts, stories, and interactive features. The findings show that @siapnikah_official effectively uses Instagram features to disseminate important health information, encourage interactive learning, and promote positive behavior change. The use of visually appealing content, easy-to-understand stories, and active audience engagement strategies have contributed significantly to its success in addressing issues such as early marriage and reproductive health literacy. However, challenges remain, particularly in measuring audience acceptance and assessing the long-term impact of its health promotion efforts. This study underscores the potential of digital platforms as tools for strategic health communication and adolescent education. This study highlights the importance of integrating social media into public health initiatives to address pressing social issues, paving the way for further research on optimizing digital interventions for sustainable outcomes.
Empowering Persons with Disabilities in the Fashion Industry: A Case Study of Layak Indonesia’s Inclusive Branding Strategy Siagian, Ade Indriani; Lisnarini, Naurah; Rizkiana, Maudy
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15054

Abstract

The fashion industry often relies on tokenism or “pity narratives” when representing persons with disabilities, which limits their potential and perpetuates marginalization. This qualitative study addresses this critical gap by analyzing the strategy of Layak Indonesia, a local fashion brand that places the empowerment of persons with disabilities at the core of its mission, thereby challenging conventional industry norms. This research contributes by offering an empirical model of authentic and holistic inclusive branding within the Southeast Asian context, moving beyond purely theoretical discussions of social justice and woke-washing. Guided by a constructivist paradigm and employing a case study approach, data were collected through in-depth interviews with the founder and talents of Layak Indonesia, complemented by observational analysis of documents and media narratives. Data analysis utilized Categorical Aggregation, as proposed by Stake, which involves the systematic collection of events to interpret and construct meaning. The findings reveal that Layak Indonesia implements a holistic and structural strategy by prioritizing persons with disabilities as operational staff and creative partners, while explicitly rejecting the inspiration porn narrative. This approach effectively reframes disability identity in the public sphere, transforming individuals from objects of sympathy into professional, creative, and empowered subjects. As a result, the strategy contributes to increased self-confidence and expanded career opportunities for persons with disabilities. However, the study also identifies a significant “say–do gap” among consumers, wherein high levels of brand awareness and moral support do not consistently translate into purchasing behavior, largely due to price sensitivity and competition related to product quality. In conclusion, Layak Indonesia’s model provides a robust framework for authentic brand activism. Nevertheless, its long-term sustainability depends on the ability to balance strong social values with competitive business strategies within the highly demanding fashion market.
Co-Authors Ade Indriani Siagian Ade muhtya Gobel, Sry Aji Sabda, Galang Ikhwan Ariadne Shinta Dewi, Evie Dandi Saputra Dandi Saputra Evie Ariadne Shinta Dewi, Evie Ariadne Fahrudin, Atef Febri Erlianti Safitri, Wafiq Gessan Kurnia Dewi Gobel, Sry Ade Muhtya Ikhwan Aji Sabda, Galang Ilham Gemiharto Jenny Ratna Suminar Rahman, Azizul Ratna Suminar, Jenny Rizana, Aulia Holaw Rizkiana, Maudy Saputra, Dandi Yanti Setiani Yanti Setianti