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All Journal SEIKO : Journal of Management & Business Gema Wiralodra
Ade Indriani Siagian
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Social Sciences Other

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The Influence of Power Distance on Communication Apprehension among Workers in Palembang City Siagian, Ade Indriani; Dewi, Evie Ariadne Shinta; Yustikasari, Yustikasari
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5575

Abstract

This research aims to determine the influence of power distance on communication apprehension among workers in Palembang City. The study is based on the Theory of Independent Mindedness. The research design is quantitative, utilizing a questionnaire as the research instrument. The respondents consisted of 100 workers in Palembang. The results of the study indicate a significant influence of power distance on communication apprehension. The findings provide support for the cultural congruence between societal culture (macro) and organizational culture (micro). The results also show a positive influence, meaning that as power distance increases, communication apprehension also increases.
Formation of PT Bhanda Ghara Reksa logistics Indonesia's brand awareness through digital transformation Siagian, Ade Indriani; Dewi, Evie Ariadne Shinta; Yustikasari, Yustikasari
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.676

Abstract

This research aims to understand the reasons behind PT Bhanda Ghara Reksa Logistik Indonesia's digital transformation and analyze how the company builds brand awareness through digital transformation. The research methodology employed is qualitative, using a case study approach. Data collection involves in-depth interviews, observations, and literature review.  The data analysis technique used is the interactive data analysis technique by Miles and Huberman, often referred to as the data flow model, consisting of data reduction, data display, and concluding. The research findings indicate that PT BGR LI's reasons for digital transformation are to optimize services to the public and stakeholders, enabling the formation of brand awareness and fostering trust among the public and stakeholders in PT BGR LI. The way PT BGR LI builds brand awareness through digital transformation is implemented through four forms of transformation: system and service transformation, product transformation, technological transformation, and organizational culture and human resources transformation.
Co-Authors Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Yustikasari, Yustikasari