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All Journal SEIKO : Journal of Management & Business Gema Wiralodra COMMICAST Jurnal Abdimas Musi Charitas
Ade Indriani Siagian
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Power Distance on Communication Apprehension among Workers in Palembang City Siagian, Ade Indriani; Dewi, Evie Ariadne Shinta; Yustikasari, Yustikasari
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5575

Abstract

This research aims to determine the influence of power distance on communication apprehension among workers in Palembang City. The study is based on the Theory of Independent Mindedness. The research design is quantitative, utilizing a questionnaire as the research instrument. The respondents consisted of 100 workers in Palembang. The results of the study indicate a significant influence of power distance on communication apprehension. The findings provide support for the cultural congruence between societal culture (macro) and organizational culture (micro). The results also show a positive influence, meaning that as power distance increases, communication apprehension also increases.
Formation of PT Bhanda Ghara Reksa logistics Indonesia's brand awareness through digital transformation Siagian, Ade Indriani; Dewi, Evie Ariadne Shinta; Yustikasari, Yustikasari
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.676

Abstract

This research aims to understand the reasons behind PT Bhanda Ghara Reksa Logistik Indonesia's digital transformation and analyze how the company builds brand awareness through digital transformation. The research methodology employed is qualitative, using a case study approach. Data collection involves in-depth interviews, observations, and literature review.  The data analysis technique used is the interactive data analysis technique by Miles and Huberman, often referred to as the data flow model, consisting of data reduction, data display, and concluding. The research findings indicate that PT BGR LI's reasons for digital transformation are to optimize services to the public and stakeholders, enabling the formation of brand awareness and fostering trust among the public and stakeholders in PT BGR LI. The way PT BGR LI builds brand awareness through digital transformation is implemented through four forms of transformation: system and service transformation, product transformation, technological transformation, and organizational culture and human resources transformation.
Empowering Persons with Disabilities in the Fashion Industry: A Case Study of Layak Indonesia’s Inclusive Branding Strategy Siagian, Ade Indriani; Lisnarini, Naurah; Rizkiana, Maudy
COMMICAST Vol. 6 No. 3 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i3.15054

Abstract

The fashion industry often relies on tokenism or “pity narratives” when representing persons with disabilities, which limits their potential and perpetuates marginalization. This qualitative study addresses this critical gap by analyzing the strategy of Layak Indonesia, a local fashion brand that places the empowerment of persons with disabilities at the core of its mission, thereby challenging conventional industry norms. This research contributes by offering an empirical model of authentic and holistic inclusive branding within the Southeast Asian context, moving beyond purely theoretical discussions of social justice and woke-washing. Guided by a constructivist paradigm and employing a case study approach, data were collected through in-depth interviews with the founder and talents of Layak Indonesia, complemented by observational analysis of documents and media narratives. Data analysis utilized Categorical Aggregation, as proposed by Stake, which involves the systematic collection of events to interpret and construct meaning. The findings reveal that Layak Indonesia implements a holistic and structural strategy by prioritizing persons with disabilities as operational staff and creative partners, while explicitly rejecting the inspiration porn narrative. This approach effectively reframes disability identity in the public sphere, transforming individuals from objects of sympathy into professional, creative, and empowered subjects. As a result, the strategy contributes to increased self-confidence and expanded career opportunities for persons with disabilities. However, the study also identifies a significant “say–do gap” among consumers, wherein high levels of brand awareness and moral support do not consistently translate into purchasing behavior, largely due to price sensitivity and competition related to product quality. In conclusion, Layak Indonesia’s model provides a robust framework for authentic brand activism. Nevertheless, its long-term sustainability depends on the ability to balance strong social values with competitive business strategies within the highly demanding fashion market.
PEMBERDAYAAN IBU-IBU MELALUI LITERASI DIGITAL UNTUK MENANGKAL HOAKS DI ERA INFORMASI Siagian, Ade Indriani; Marpaung, Agnes Monica; Dewindaru, Deanda
Jurnal Abdimas Musi Charitas Vol. 9 No. 2 (2025): Jurnal Abdimas Musi Charitas Volume 9, Nomor 2, Desember 2025
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/jamc.v9i2.1726

Abstract

Purpose: This study aims to strengthen digital literacy among mothers, who function as primary gatekeepers of health information within the family. The activity focuses on enhancing critical thinking, information verification skills, and awareness of misinformation risks when accessing digital health related content. Design Methodology Approach: A community based outreach intervention was conducted using the CRAP framework, which emphasizes Currency, Relevance, Authority, and Purpose in evaluating digital information. The program employed a pre test and post test design to assess changes in participants’ digital health literacy before and after the educational intervention. Findings: The findings reveal a measurable improvement in participants’ digital health literacy following the activity. Mothers demonstrated a stronger ability to critically evaluate online health information, identify unreliable sources, and recognize potential misinformation, particularly content circulated through social media and instant messaging platforms. Practical Implications: The results indicate that a simple, communicative, and context driven educational approach is effective in improving public awareness and critical evaluation skills in the digital environment. Accessible digital literacy programs are therefore essential for community empowerment, especially for vulnerable groups such as mothers who play a central role in family health decision making. Originality Value: This study highlights mothers as strategic actors in digital health information management and demonstrates that a practical CRAP based intervention can significantly enhance digital health literacy. The program contributes to the achievement of sustainable development goals related to digital skills and health literacy by empowering families to navigate digital information responsibly.
Co-Authors Dewindaru, Deanda Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Marpaung, Agnes Monica Naurah Lisnarini Rizkiana, Maudy Yustikasari, Yustikasari