Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal IIJSE
Rifki Alfarizi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Content Marketing and Live Shopping of Fashion Products on Buying Interest in the TikTok Application in Pontianak City with Influencer Marketing as a Moderation Variable Rifki Alfarizi; Helman Fachri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10012

Abstract

The rapid growth of online shopping has increased competition, making marketing strategies an important factor in shaping consumer buying interest. This study analyzed the influence of Content Marketing and Live Shopping of Fashion products on buying interest in the Tik Tok application in Pontianak city with Influencer Marketing as a moderation variable. The quantitative approach was applied by collecting survey data from 150 active Tik Tok users and analyzing it using PLS-SEM with SmartPLS 4. The findings revealed that Content Marketing and Live Shopping have a positive and significant effect on buying interest. Influencer marketing significantly moderates the relationship between Content Marketing and Live Shopping, which suggests that influencer marketing amplifies consumer buying interest. These results contribute to the literature on digital consumer behavior and provide practical implications for improving application performance and optimizing marketing strategies in online shopping services.
Co-Authors Helman Fachri Lubis, Fitriani Surayya Muhammad Rizki Nazaruddin Nofirza