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All Journal Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Jurnal Manajemen dan Bisnis
Zharifah, Nasywa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PERAN BERPIKIR KRITIS DALAM MEMBANGUN ENTREPRENEUR MINDSET MAHASISWA DI PERGURUAN TINGGI Zharifah, Nasywa; Rani Sukmadewi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 3 No. 1 (2024): Maret
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v3i1.2321

Abstract

This research is in-depth about the crucial role of critical thinking in shaping entrepreneurial mindset in university students. Through a quantitative method by distributing questionnaires to the heads of groups participating in the Unpad Independent Entrepreneurship Program 2023, this study analyses the impact of critical thinking skills on building a positive entrepreneurial attitude. The results showed a positive and significant correlation between critical thinking skills and entrepreneurial mindset. Students who are able to improve their critical thinking skills are more likely to have attitudes that support entrepreneurship. The findings provide important insights, highlighting the importance of critical thinking development in the context of higher education as a strategic step to support the development of entrepreneurship. Taking these findings into account, higher education institutions can design more effective learning strategies to prepare students for the challenges of the dynamic world of entrepreneurship. As a result, this research provides a foundation for designing educational programmes that are more adaptive and responsive to the needs of students in developing an entrepreneurial mindset.
Pengaruh Viral Marketing dan Fear of Missing Out (FoMO) Terhadap Keputusan Pembelian Produk Bandung Cheesecuit Zharifah, Nasywa; Sukoco, Iwan; Tresna, Pratami Wulan
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 3 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (April - Mei 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i3.4603

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh viral marketing dan fear of missing out (FoMO) terhadap keputusan pembelian pelanggan Bandung Cheesecuit. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan survei asosiatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 97 responden, yang merupakan pelanggan Bandung Cheesecuit dan mengikuti akun resmi Instagram merek tersebut. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hasil penelitian menunjukkan bahwa viral marketing dan FoMO memiliki pengaruh yang signifikan terhadap keputusan pembelian pelanggan, baik secara parsial maupun simultan. Viral marketing berperan dalam meningkatkan kesadaran dan daya tarik produk melalui media sosial, sedangkan FoMO mendorong pelanggan untuk segera melakukan pembelian agar tidak ketinggalan tren.
Co-Authors Iwan Sukoco Pratami Wulan Tresna, Pratami Wulan Rani Sukmadewi