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All Journal Journal Of Management Science (JMAS) Jurnal Pengabdian Pada Masyarakat PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Syiarudin, Asep
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Journal : Journal Of Management Science (JMAS)

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Optimizing visitor satisfaction at the Pandeglang tourist destination with elements of location and entry rate: Quality of service as moderation syiarudin, Asep; Yunita, Irma; Komalasari, Siti
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.624

Abstract

Location and entry fees are important elements in attracting tourist interest, but unfortunately these two elements have not been studied optimally in Pandeglang Regency. The aim of this research is to determine the extent to which location and entry fees influence visitor satisfaction through service quality as moderation at tourist destinations in Pandeglang. This research uses an associative approach with a non-probability sampling method using Random Sampling. The total tourist population in 2023 will be 3,475,089 visitors with 14 tourist destinations so that a sample size of 140 is taken to represent 10 respondents for each tourist destination. Test the data analysis using SEM-PLS 4.0. The research results show that location has no effect on visitor satisfaction, while entrance fees have an effect on visitor satisfaction. Service quality cannot moderate location and entrance fees on visitor satisfaction. The implementation of the geographical location of an area that has not been organized has an impact on the interest of tourist visitors because competition is also another important element that must be considered in a region so that planning, controlling and mapping must continue to be managed by both the government and the community.
Co-Authors Afrizy, Mochamad Kemal IRMA YUNITA irma yunita Komalasari, Siti Nono Arief Rachman Novelia Kiki Permatasari Sudrajat, Enjat