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THE ROLE OF HUMAN RESOURCE MANAGEMENT IN IMPROVING STREET VENDOR BUSINESS IN KUTA MANDALIKA Wardhana, Galih Wisnu; Santoso, Rukun; Hadi, Bawa Mulyono; Mamuki, Emiliyan; Tasrif, Mohammad Jon
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1517

This study aims to examine the role of human resource management in improving street vendor business in Kute Mandalika and the obstacles passed in increasing street vendor business in Kute Mandalika. This research was conducted using a qualitative approach. Data analysis techniques are the process of systematically searching and compiling data obtained from interviews, field notes, and other materials so that they can be easily understood and the findings can be informed to others. The result of this study is that the role of human resources in street vendors in Kute Mandalika is very important in increasing the income of the people there. With this, traders can manage their trades. Street vendors can compete fairly with other vendors. The obstacle that is often experienced is the lack of knowledge of street vendors about their trade management. Awareness of street vendors' compliance with local government regulations.

PROMOSI PARIWISATA DALAM KONTEN INSTAGRAM @DISPAREKRAFDKI SEBAGAI STRATEGI DIGITAL TOURISM MENARIK WISATAWAN Hadi, Bawa Mulyono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10408

Promotion of the tourism sector has an important role in supporting the Indonesian economy. Tourism marketing in the digital era encourages tourism resources to make optimal use of technology. This study aims to (1) find out the digital tourism strategy used by DKI Jakarta Disparekraf in Instagram content @disparekrafdki; (2) find out the effectiveness of the digital tourism strategy by the DKI Disparekraf in promoting DKI Jakarta tourism through Instagram content. This research is a descriptive qualitative research. The results of this study indicate that (1) the digital tourism strategy used by the DKI Jakarta Tourism and Creative Economy Department in promoting tourist destinations in DKI Jakarta through the Instagram platform contains dimensions of entertainment, interaction, trends and customization; (2) Promotion of the tourism sector by utilizing digital tourism strategies through the Instagram platform which tends to be simple, global and interactive is an effective and inexpensive way.

EFEKTIVITAS PENYAJIAN BREAKFAST À LA CARTE DAN BUFFET PADA RESTORAN HOTEL: STUDI KASUS DI PREGO K GALLERY HOTEL Dharma, Lorenz Egan Adi; Hadi, Bawa Mulyono; Taufiq, Achmad; Mau, Daniel Pandu
The Sages Journal Vol. 4 No. 01 (2025): The Sages Journal: Culinary Science and Business_Agustus
Publisher : LPPM Akademi Sages

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61195/sages.v4i01.30

Layanan breakfast merupakan salah satu komponen penting dalam operasional restoran hotel karena berhubungan langsung dengan efisiensi pelayanan dan pengalaman tamu. Perbedaan metode penyajian breakfast, khususnya antara sistem à la carte dan buffet, menuntut pengelolaan yang tepat agar kualitas layanan tetap terjaga dalam berbagai kondisi operasional. Penelitian ini bertujuan untuk menganalisis efektivitas metode penyajian breakfast à la carte dan buffet dalam konteks operasional restoran hotel, serta mengidentifikasi implikasinya terhadap alur pelayanan dan pengalaman tamu. Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus di Restoran Prego K Gallery Hotel. Pengumpulan data dilakukan melalui observasi langsung terhadap proses pelayanan breakfast, wawancara dengan staf dan manajemen restoran, serta dokumentasi pendukung. Data dianalisis secara deskriptif dengan membandingkan karakteristik operasional, efisiensi waktu pelayanan, dan distribusi beban kerja pada kedua metode penyajian. Hasil penelitian menunjukkan bahwa metode à la carte unggul dalam pengendalian kualitas makanan dan personalisasi pelayanan, tetapi menghadapi keterbatasan efisiensi waktu pada kondisi volume tamu tinggi. Sebaliknya, metode buffet lebih efektif dalam melayani jumlah tamu yang besar dalam waktu terbatas, meskipun memerlukan pengawasan yang konsisten untuk menjaga kualitas dan tampilan hidangan. Penelitian ini menegaskan bahwa efektivitas penyajian breakfast tidak bersifat absolut, melainkan kontekstual dan bergantung pada kondisi operasional restoran. Oleh karena itu, penerapan strategi penyajian yang adaptif menjadi kunci dalam menjaga keseimbangan antara efisiensi operasional dan kualitas pengalaman tamu di restoran hotel.

Development of Pakal Forest Park as a Sustainable Edu-Ecotourism and Family Recreation Destination in Surabaya Hadi, Bawa Mulyono; Taufiq, Achmad; Mau, Daniel Pandu
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1100

Urban green spaces play a critical role in ecological sustainability, public health, and social well-being, especially in rapidly urbanizing regions. This study examines Taman Hutan Pakal, an urban forest in West Surabaya, to explore its potential as a sustainable edu-ecotourism and family recreation destination from a management and innovation perspective. Data were collected through field observations, in-depth interviews with park managers, visitors, local communities, and urban planning experts, as well as document analysis. Thematic analysis identified four key insights. First, Taman Hutan Pakal possesses significant ecological and recreational potential. Second, existing challenges include insufficient family-oriented infrastructure, limited environmental education programs, and low visibility in public engagement. Third, opportunities exist through societal demand and supportive policies to enhance environmental literacy and healthy recreational practices. Fourth, strategic interventions such as branding as an Educational Urban Forest, implementing biodiversity-based environmental education, improving child-friendly facilities, and fostering multi-stakeholder collaboration enable value transformation, innovation in urban park management, and long-term sustainability. The findings highlight the importance of integrating ecological, social, and educational dimensions in urban green space management to generate community well-being and strategic value for regional development.

CIMORY DAIRY LAND PRIGEN TOURIST DESTINATION WITH LEISURE PARK CONCEPT IN CATTLE FARMING IN PASURUAN Hadi, Bawa Mulyono
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 4 (2024): July 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i4.691

Cimory Dairy Land Prigen, located in Pasuruan Regency, East Java, carries the concept of a leisure park with a focus on cattle farming. This concept attracts various groups, ranging from families to tourists who are interested in the milk production process and farm life. This study aims to examine the application of the leisure park concept in Cimory Dairy Land Prigen, as well as its impact on visitor education and the local economy. This research also aims to identify development strategies that can increase the attractiveness and benefits of this destination. This research used a descriptive qualitative approach with data collection methods through in-depth interviews, direct observation, and document analysis. Interviews were conducted with managers, staff, and visitors, while observations were made to understand visitor interactions with existing facilities. Data were analyzed through reduction, presentation, and conclusion drawing to provide a comprehensive picture of the implementation of the leisure park concept in Cimory Dairy Land Prigen. The results showed that Cimory Dairy Land Prigen successfully implemented the leisure park concept well. This destination offers various educational and recreational activities such as farm tours, milking, and interaction with farm animals. Adequate infrastructure and supporting facilities such as restaurants and souvenir shops add to the convenience of visitors. The positive impact on the local economy is also evident from the support for micro, small and medium enterprises around the tourism area.

Doritos Product Marketing Innovation Based on Doritos Flat Life on TikTok Social Media to Increase Sales Taufiq, Achmad; Hadi, Bawa Mulyono; Mau, Daniel Pandu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.834

Innovative product marketing is essential in increasing sales in today's digital age, especially through social media platforms such as TikTok. This research aims to analyse the marketing strategy used by Doritos in the campaign, as well as evaluate its impact on product sales and audience engagement. The research method used is qualitative with data collection techniques through in-depth interviews, content analysis, and consumer surveys. The results revealed that using TikTok as a marketing platform was effective in increasing brand awareness and sales. The campaign successfully created high engagement through hashtag challenges, collaboration with influencers, and organic content. A 30% increase in sales in the first month of the campaign, as well as positive engagement levels from TikTok users, showed that this marketing approach was effective. The implication of this research is the importance of understanding the audience and adapting to the dynamics of social media platforms to achieve success in digital marketing.

TRADITIONAL CULINARY TRANSFORMATION IN PANDAAN: ANALYZING FLAVOR AND PRESENTATION INNOVATION OF SATE KOMOH Hadi, Bawa Mulyono; Taufiq, Achmad; Lie, Tjhing Man
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 3 No 4 (2025): MEI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v3i4.937

Traditional culinary is an important part of cultural heritage that continues to undergo transformation in line with the times and consumer tastes. This study aims to analyse the taste and presentation innovation of Sate Komoh in Pandaan as part of the dynamics of traditional culinary. Using a qualitative method with a case study approach, data was collected through observation, in-depth interviews with culinary businesses, and documentation. The results show that innovation in flavour variants, the use of alternative raw materials, and more modern presentation techniques are the main factors in maintaining Sate Komoh's relevance amidst competition in the culinary industry. In addition, digital marketing strategies also play a role in increasing the attractiveness and accessibility of this product for the younger generation. With these innovations, Sate Komoh not only survives as a culinary speciality of Pandaan but also has the potential to develop more widely in the national culinary market. This research underlines that innovations in taste, processing techniques, presentation, and digital marketing strategies play a strategic role in maintaining the sustainability and increasing the competitiveness of traditional culinary, especially Sate Komoh in Pandaan. The positive response of consumers to this adaptation shows that the transformation carried out is not only able to maintain existence, but also expand market reach to the national level through digitalisation and product diversification such as frozen food.

Analysis of Perceptions of Adult Consumers in Surabaya towards the Use of Non-MSG Natural Flavoring Mahmudi, Mahmudi; Hadi, Bawa Mulyono; Setiawan, Eureka Milky
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.966

Monosodium glutamate (MSG) has long been used as a flavoring in various food products. However, concerns regarding the health impacts of MSG consumption, including sensitivity symptoms such as headaches and high blood pressure, have prompted many consumers to seek healthier alternatives. This study aims to evaluate adults' interest in the use of non-MSG natural flavorings and identify factors that influence this preference. The research method used was a quantitative survey with a sample of 53 adult respondents selected randomly. The research results showed that 56.6% of respondents preferred natural non-MSG flavorings for health reasons, while another 43.4% expressed a desire to use or prefer products made from artificial MSG. Natural alternatives such as anchovies, mushrooms, seaweed and cheese proved popular among respondents. The study concluded that there is significant interest among adults in switching to natural, non-MSG flavorings. Recommendations for food manufacturers include developing products with natural flavors, educating consumers about health benefits, and transparency in product labeling. In this way, manufacturers can meet the needs of a growing market and support healthier eating patterns.

The Role of Creativity and Innovation in Menus in Attracting Millennial Consumers to the Culinary Business Lie, Oleh Tjhing Man; Hadi, Bawa Mulyono; Mahmudi, Mahmudi
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.989

This study aims to examine the influence of menu creativity and innovation on the purchasing interest of millennial consumers in the culinary business. The background of this study is based on changes in the consumption behaviour of millennials, who not only pursue taste but also pay attention to visual aspects, unique value, and emotional experiences when choosing food. This study employs a quantitative-descriptive approach using a survey method targeting 120 millennial respondents who actively consume creative and innovative culinary offerings. The analysis technique used is multiple linear regression with the assistance of SPSS. The results of the study indicate that menu creativity (β = 0.341; p < 0.001) and menu innovation (β = 0.468; p < 0.001) have a positive and significant effect on millennial consumers' purchasing interest, both partially and simultaneously (R² = 0.576; F = 47.53; p < 0.001). These findings support the Stimulus-Organism-Response (SOR) theory, which explains that creativity and innovation as stimuli can shape consumers' perceptions and emotions, ultimately leading to purchasing decisions. This study provides strategic implications for culinary business actors to integrate creative design and innovative approaches in product development to be more relevant to the preferences of the digital-native generation.

Development of Pakal Forest Park as a Sustainable Edu-Ecotourism and Family Recreation Destination in Surabaya Hadi, Bawa Mulyono; Taufiq, Achmad; Mau, Daniel Pandu
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 3 (2026): FEBRUARI
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i3.1100

Urban green spaces play a critical role in ecological sustainability, public health, and social well-being, especially in rapidly urbanizing regions. This study examines Taman Hutan Pakal, an urban forest in West Surabaya, to explore its potential as a sustainable edu-ecotourism and family recreation destination from a management and innovation perspective. Data were collected through field observations, in-depth interviews with park managers, visitors, local communities, and urban planning experts, as well as document analysis. Thematic analysis identified four key insights. First, Taman Hutan Pakal possesses significant ecological and recreational potential. Second, existing challenges include insufficient family-oriented infrastructure, limited environmental education programs, and low visibility in public engagement. Third, opportunities exist through societal demand and supportive policies to enhance environmental literacy and healthy recreational practices. Fourth, strategic interventions such as branding as an Educational Urban Forest, implementing biodiversity-based environmental education, improving child-friendly facilities, and fostering multi-stakeholder collaboration enable value transformation, innovation in urban park management, and long-term sustainability. The findings highlight the importance of integrating ecological, social, and educational dimensions in urban green space management to generate community well-being and strategic value for regional development.

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