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All Journal Jurnal Ekonomi The Sages Journal: Culinary Science and Business
Agatha, Olivia
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Economics, Econometrics & Finance Other

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ANALISIS MINAT DAN PERILAKU KONSUMSI MAKANAN VEGAN DI KALANGAN GENERASI MUDA DI SURABAYA BARAT Agatha, Olivia; Taufiq, Achmad; Lestariningsih, Titin; Hadi, Bawa Mulyono
The Sages Journal Vol. 2 No. 02 (2024): The Sages Journal: Culinary Science and Business_Februari
Publisher : LPPM Akademi Sages

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61195/sages.v2i02.17

Abstract

Peningkatan kesadaran akan kesehatan dan keberlanjutan lingkungan telah mendorong adopsi pola makan vegan di kalangan generasi muda. Penelitian ini bertujuan untuk menganalisis minat dan perilaku konsumsi makanan vegan di kalangan individu berusia 17-25 tahun di Surabaya Barat. Metode yang digunakan adalah kuantitatif dengan distribusi kuesioner kepada 55 responden untuk mengumpulkan data mengenai karakteristik demografis, kebiasaan konsumsi, dan pemahaman tentang makanan vegan. Hasil penelitian menunjukkan bahwa 85% responden tertarik pada makanan vegan, dengan alasan utama yaitu kesehatan (78%), diikuti oleh faktor lingkungan (13%). Sebagian besar responden (73%) lebih sering mengonsumsi makanan sehat dibandingkan junk food, dan mayoritas memahami veganisme sebagai diet yang tidak mengonsumsi protein hewani (76%). Temuan ini mengindikasikan adanya ketertarikan tinggi terhadap makanan vegan di kalangan generasi muda, meskipun terdapat variasi dalam pemahaman mengenai veganisme. Berdasarkan hal tersebut, maka disarakan perlu adanya edukasi yang lebih mendalam mengenai veganisme dan pengembangan produk yang lebih sesuai dengan preferensi konsumen muda.
The effect of social influence mediated by attitude toward decision to purchase counterfeit luxury products Agatha, Olivia; Irantha Hendrika Kenang
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

The phenomenon of purchasing counterfeit luxury products is increasingly widespread among the public. Research related to purchasing decisions about counterfeit luxury products is very important and has an impact on a country's economy. Counterfeit luxury products are products that are sold to resemble genuine luxury goods but are sold at a much lower price. This can divert potential customers from the original shop, thereby causing a decrease in sales and income. The aim of this research was to determine the effect of social influence on the decision to purchase counterfeit luxury products which is mediated by attitude. This research is quantitative research. The population of this research is people who have purchased counterfeit luxury products. The sampling technique is convenience sampling. The number of respondents who participated in this research was 200 respondents. Data processing was carried out using Structural Equation Model analysis via the PLS application. The research results show that social influence and attitude partially influence the decision to purchase counterfeit luxury products. The results also found that social influence was able to provide a decision to purchase counterfeit luxury products which was mediated by attitude.
Co-Authors Achmad Taufiq Hadi, Bawa Mulyono Irantha Hendrika Kenang Lestariningsih, Titin