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All Journal Nusantara Community Empowerment Review Tali Jagad Jurnal Ilmiah Manajemen
Hamid, Mas Ghoniyyul
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Religion Humanities Decision Sciences, Operations Research & Management Education Environmental Science Social Sciences

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Pelatihan Batik Tulis: Strategi Pengembangan Batik Sukma sebagai Ikon Budaya Lokal Pratama, Fredi Aldi; Azizah, Zahrotul; Sari, Melisa Puspita; Hamid, Mas Ghoniyyul; Praciana, Yuvi Arinta; Insiah, Sofiatul
Nusantara Community Empowerment Review Vol. 3 No. 2 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/py46f695

Abstract

Artikel ini menyajikan hasil pengabdian masyarakat melalui pelatihan batik tulis yang dirancang untuk mengembangkan Batik Sukma sebagai ikon budaya khas RT 23 RW 04 Desa Suko, Kecamatan Sukodono, Kabupaten Sidoarjo. Program pelatihan batik tulis di Desa Suko bertujuan untuk mengembangkan Batik Sukma sebagai ikon budaya lokal, memperkuat identitas budaya, dan meningkatkan ekonomi masyarakat. Metode penelitian melibatkan ceramah, demonstrasi, dan pelatihan tahap demi tahap, mulai dari penggambaran motif hingga penghilangan lilin batik. Harapannya, brand "Batik Sukma" dapat menjadi simbol budaya yang dikenal secara luas, bukan hanya di tingkat lokal. Pelatihan ini diharapkan mampu mendorong ekonomi masyarakat dan memperluas pasar untuk produk batik tersebut. This article presents the results of community service through batik training designed to develop Batik Sukma as a cultural icon typical of RT 23 RW 04 Suko Village, Sukodono District, Sidoarjo Regency. The batik training program in Suko Village aims to develop Batik Sukma as a local cultural icon, strengthen cultural identity, and improve the community's economy. The research method involves lectures, demonstrations, and step-by-step training, from drawing motifs to removing batik wax. It is hoped that the "Batik Sukma" brand can become a widely known cultural symbol, not only at the local level. This training is expected to be able to boost the community's economy and expand the market for these batik products.
Pengaruh Pemasaran Digital dan Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Studi Kasus pada INTAKO Sidoarjo Hamid, Mas Ghoniyyul; M Mustaqim
TALI JAGAD JOURNAL Vol. 3 No. 2 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/

Abstract

This study aims to analyze the influence of digital marketing and customer experience on customer loyalty at INTAKO Sidoarjo. The shift toward digital- based marketing has become a crucial approach for businesses in reaching consumers who are increasingly active in online spaces. On the other hand, a positive customer experience is believed to drive repeat purchases and foster long- term loyalty. This research uses a descriptive quantitative approach, employing a survey method by distributing questionnaires to 96 respondents who are INTAKO customers, whether shopping online or offline. The sampling technique used is accidental sampling. Data were analyzed using multiple linear regression through SPSS version 26. The results indicate that both digital marketing and customer experience have a positive and significant effect on customer loyalty, both partially and simultaneously. Among the two, customer experience is found to have the most dominant influence. These findings suggest that building customer loyalty is not solely dependent on the presence of digital platforms, but also on the quality of experience delivered in each customer interaction.
Co-Authors Insiah, Sofiatul M Mustaqim Praciana, Yuvi Arinta Pratama, Fredi Aldi Sari, Melisa Puspita Zahrotul Azizah