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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Logistik Indonesia Jurnal Abdi Insani Journal of Marketing Innovation Jurnal Abdi Masyarakat Jurnal Teknik Industri, Bisnis Digital, dan Teknik Logistik: Jurnal Trinistik Impression : Jurnal Teknologi dan Informasi
Uscha, Cindy Malinda
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Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Pendekatan Design of Experiment (DOE) untuk Menyelidiki Dampak Jenis Kelamin, IMT, dan Usia Terhadap Sit Up Uscha, Cindy Malinda; Arini, Ratih Windu; Munikhah, I Anna Tul
Jurnal TRINISTIK: Jurnal Teknik Industri, Bisnis Digital, dan Teknik Logistik Vol 2 No 2 (2023): September 2023
Publisher : nter of Execellence (COE) ICT Infrastructure, Smart Manufacture and Digital Supply Chain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/trinistik.v2i2.1187

Abstract

Kesehatan merupakan hal yang esensial dalam kehidupan. Olahraga memainkan peran penting dalam mencegah penyakit kesehatan dan stroke. Manfaat kesehatan dari melakukan olahraga teratur, seperti sit-up, telah terbukti dalam banyak hasil kebugaran fisik. Penelitian ini bertujuan untuk menguji pengaruh beberapa faktor seperti Umur, Jenis Kelamin, dan Berat Badan terhadap tingkat kebugaran jasmani seseorang yang diukur dengan jumlah sit up. Pendekatan Design of Experiment (DoE) dengan implementasi metode 2k factorial design digunakan untuk menyelidiki penyebab perubahan respon dengan memvariasikan variabel variabel yang mempengaruhi. Hasil penelitian menunjukkan bahwa ada pengaruh faktor (Umur, Jenis Kelamin, dan Berat Badan) dan interaksi (Usia-Jenis, Umur-Berat, dan Jenis Kelamin-Berat) terhadap kemampuan jumlah sit up. Sementara itu, faktor Usia dianggap paling erat kaitannya dengan hasil tes. Secara umum, responden muda dapat melakukan beberapa sit-up lebih baik dibandingkan responden lainnya. Kata kunci: berat badan, design of experiment, jenis kelamin, umur, 2k factorial design.
Penguatan Kewirausahaan Pemuda Melalui Implementasi Business Model Canvas di Kabupaten Tangerang Pranindyasari, Chelsia; Uscha, Cindy Malinda
Jurnal Abdi Masyarakat Vol. 4 No. 2 (2024): Jurnal Abdi Masyarakat Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v4i2.76

Abstract

Rasio kewirausahaan di Indonesia baru mencapai sekitar 3 persen pada tahun 2023, walaupun mayoritas pemuda Indonesia tertarik menjadi pengusaha. Namun, tantangan utama dalam meningkatkan wirausaha muda adalah memberikan pengetahuan yang tepat. Keberhasilan bisnis tidak hanya ditentukan oleh jumlah penjualan tetapi juga oleh keberlanjutan dan tata kelola yang baik. Program ini bertujuan untuk meningkatkan kapasitas kewirausahaan pemuda di Kabupaten Tangerang melalui pelatihan Business Model Canvas (BMC). Menggunakan metode Participatory Action Research (PAR), kegiatan ini melibatkan siswa SMA dalam merancang ide bisnis yang inovatif dan berkelanjutan. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi bisnis, yang diukur melalui pre-test dan post-test. Program ini berhasil memfasilitasi penciptaan ide bisnis yang siap diimplementasikan, menunjukkan potensi BMC sebagai alat pengembangan kewirausahaan di kalangan pemuda. Implikasi dari kegiatan ini adalah perlunya dukungan berkelanjutan untuk mengintegrasikan BMC dalam kurikulum pendidikan kewirausahaan.   The entrepreneurship ratio in Indonesia will only reach around 3 percent in 2023, although the majority of young Indonesians are interested in becoming entrepreneurs. However, the main challenge in increasing young entrepreneurs is providing the right knowledge. Business success is not only determined by the number of sales but also by sustainability and good governance. This program aims to increase the entrepreneurial capacity of young people in Tangerang Regency through Business Model Canvas (BMC) training. Using the Participatory Action Research (PAR) method, this activity involves high school students in designing innovative and sustainable business ideas. The results showed a significant increase in participants' understanding of business strategies, as measured by pre-tests and post-tests. This program successfully facilitated the creation of business ideas that were ready to be implemented, demonstrating the potential of BMC as a tool for developing entrepreneurship among young people. The implication of this activity is the need for continued support to integrate BMC into the entrepreneurship education curriculum.
Decision Support System for Tourism Supply Chain Strategy in Banyumas Regency Uscha, Cindy Malinda; Pranindyasari, Chelsia
Jurnal Logistik Indonesia Vol. 9 No. 1: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v9i1.4588

Abstract

Tourism is a sector that consistently supported by the government due to its impact on Indonesia's economic growth. One of the regions with the highest number of tourist attractions in Central Java is Banyumas Regency, known especially for its natural tourism. However, tourism growth in Banyumas has stagnated and even worse having a drecreased due to the impact of COVID-19. To accelerate economic recovery through tourism, the government has implemented various efforts, including strengthening the supply chain process from upstream to downstream. However, Banyumas has not yet optimized the supply chain process, resulting with amount of visitor are less than the tourism attraction that offered in Banyumas. This study aims to determine supply chain strategies for enhancing tourism growth in Banyumas Regency. Using SWOT analysis initially, followed by the Analytical Hierarchy Process (AHP) for prioritizing strategies, the results suggest that the optimal strategy is a Strength-Opportunity (SO) approach, focusing on developing affordable, family tour packages for natural tourism destination, cultural festivals, and art events through village tourism.
The Role of Omnichannel Retailing on Customer Retention Mediated by Brand Experience in Cosmetics Retail: SOR Approach Pranindyasari, Chelsia; Uscha, Cindy Malinda
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.174

Abstract

The COVID-19 pandemic, which has persisted for over two and a half years, is now entering a recovery phase. During this period, Indonesian consumers have notably adapted their behavior, becoming more technologically savvy. This shift has been further accelerated by technological advancements, leading to the development of omnichannel strategies—integrated channel management models that unify all available customer interaction points. This research investigates the factors that influence customer retention within the context of cosmetic retailers in Indonesia, utilizing the Stimulus-Organism-Response (SOR) theory. The SOR theory is applied to understand customer purchasing behavior in the omnichannel retail environment and to analyze strategies that can enhance customer retention. Data was collected from 172 respondents using a 1-7 Likert scale questionnaire distributed via Google Forms. The study employed quantitative cross-sectional design and purposive sampling, with data analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that five out of seven hypotheses were supported, revealing that omnichannel interaction and individualization have a significant positive impact on sensory, affective, and behavioral brand experiences. Furthermore, these brand experiences were found to significantly influence customer retention in the cosmetics retail sector.
Penentuan Strategi Peramalan Volume Barang Kiriman outgoing PT Pos Indonesia (Persero) KCU Purwokerto Sari, Cindy Dwi Novita; Arini, Ratih Windu; Uscha, Cindy Malinda
Impression : Jurnal Teknologi dan Informasi Vol. 4 No. 3 (2025): November 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jti.v4i3.1213

Abstract

Pengelolaan kiriman outgoing merupakan aspek penting dalam menjaga kelancaran proses distribusi di PT Pos Indonesia (Persero) KCU Purwokerto (POS KCU Purwokerto). Berdasarkan data internal, rata-rata keterlambatan (overtime) pengiriman mencapai 3.56% dari total volume kiriman dari September 2024 hingga September 2025. Oleh karena itu dibutuhkan sistem perencanaan berbasis analisis data melalui peramalan volume kiriman outgoing agar perusahaan dapat mengantisipasi lonjakan permintaan dan mengoptimalkan kapasitas armada serta tenaga kerja. Peramalan menggunakan pendekatan time series dengan metode Naïve, Moving Average, Single Exponential Smoothing, dan Autoregressive Integrated Moving Average (ARIMA). Hasil pengujian menunjukkan bahwa model ARIMA (2,1,1) merupakan model terbaik dengan tingkat kesalahan terkecil, yaitu Mean Absolute Deviation (MAD) sebesar 1867.87, Mean Squared Error (MSE) sebesar 7846634.40, dan Mean Absolute Percentage Error (MAPE) sebesar 7.001% dan sesuai dengan pola data permintaan historis. Hasil peramalan ini memberikan acuan yang akurat bagi manajemen dalam pengaturan kapasitas armada, penjadwalan distribusi, dan alokasi tenaga kerja sehingga dapat meminimalkan keterlambatan pengiriman akibat ketidakseimbangan antara kapasitas dan beban kerja serta meningkatkan efisiensi dan keberlanjutan operasional perusahaan di masa mendatang.   Outgoing shipment management is a crucial aspect in maintaining the smooth distribution process at POS Purwokerto Branch. Based on internal data, the average delay (overtime) in shipments reached 3.56% of the total shipment volume from September 2024 to September 2025. Therefore, a data analysis-based planning system is needed through forecasting the volume of outgoing shipments so that the company can anticipate spikes in demand and optimize fleet and workforce capacity. Forecasting uses a time series approach with the Naïve, Moving Average, Single Exponential Smoothing, and Autoregressive Integrated Moving Average (ARIMA) methods. The test results show that the ARIMA (2,1,1) model is the best model with the smallest error rate, namely a Mean Absolute Deviation (MAD) of 1867.87, a Mean Squared Error (MSE) of 7846634.40, and a Mean Absolute Percentage Error (MAPE) of 7.001% and is in accordance with historical demand data patterns. The forecast results provide an accurate reference for management in managing fleet capacity, distribution scheduling, and workforce allocation so as to minimize delivery delays due to imbalances between capacity and workload and increase the efficiency and sustainability of the company's operations in the future.  
PEMBERDAYAAN KELOMPOK TANI HARAPAN JAYA (KTHJ) MELALUI TEKNOLOGI PENGEMASAN INOVATIF UNTUK PRODUK HASIL PERTANIAN Uscha, Cindy Malinda; Hajar, Dewi; Rosita, Ely
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3194

Abstract

This community service program was designed to empower the Kelompok Tani Harapan Jaya (KTHJ) in Sukawali Village through the application of innovative packaging technology aimed at enhancing the added value of agricultural products. The main challenge faced by KTHJ is the limited shelf life, low quality, and weak competitiveness of horticultural products due to the use of simple packaging that does not align with modern market standards. The program was implemented through six key stages: problem identification, situational analysis, preparation, technology implementation, mentoring and monitoring, and sustainability planning. Activities were conducted on September 18, 2025, in the form of socialization and training, involving 20 members of KTHJ as direct beneficiaries. The outcomes demonstrate a significant increase in farmers’ knowledge and skills related to packaging materials, labeling techniques, and product quality standards. Pretest and posttest results revealed an improvement in packaging understanding from an average of 43.75% to 85.63%. This finding highlights the previous gap in farmers’ access to packaging technology knowledge and training. Furthermore, the establishment of a dedicated packaging unit within KTHJ provides a mechanism to manage packaging material inventory, monitor product quality, and coordinate marketing strategies. This unit ensures program sustainability and continuous benefits for the farmers’ group. Overall, the program successfully strengthened farmers’ capacity to improve product value and competitiveness in the agricultural supply chain.  
Daya Tarik Organisasi di Perusahaan E-Commerce dan Dampaknya Pada Niat Melamar Kerja Naibaho, Hastuti; Uscha, Cindy Malinda
Jurnal Ilmu Manajemen Vol. 13 No. 4 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v13n4.p920-932

Abstract

Globalization has significantly intensified business competition, with multinational corporations emerging as major contenders in increasingly open global markets. This development affects not only competition for consumers but also the competition to attract and retain competent employees with strong work ethics. E-commerce is a sector characterized by high market demand and a substantial contribution to current economic growth. Job seekers’ willingness to join a company is shaped by perceived organizational attractiveness. The study aims to analyze the influence of organizational attractiveness dimensions, including organizational attributes, experiences of responsibility, knowledge of results, and work meaningfulness, on job application intentions at e-commerce companies in Indonesia. A quantitative research method is used by using a survey. Data were collected through a Likert-scale questionnaire distributed online. The sampling technique used was purposive sampling, with 132 respondents. Data analysis was performed using multiple linear regression for hypothesis testing. The results show that organizational attributes, experiences of responsibility, and work meaningfulness have a positive and significant effect on job application intentions at e-commerce companies. In contrast, knowledge of results did not significantly influence job application intentions. This research provides theoretical contributions to the development of the literature on organizational attraction and person–organization fit, as well as practical contributions for e-commerce companies in designing recruitment strategies to build a competitive talent pool.
Co-Authors Hajar, Dewi Hastuti Naibaho Munikhah, I Anna Tul Pranindyasari, Chelsia Ratih Windu Arini Rosita, Ely Sari, Cindy Dwi Novita