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All Journal Jurnal Logistik Indonesia Journal of Marketing Innovation Jurnal Abdi Masyarakat Jurnal Teknik Industri, Bisnis Digital, dan Teknik Logistik: Jurnal Trinistik
Uscha, Cindy Malinda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pendekatan Design of Experiment (DOE) untuk Menyelidiki Dampak Jenis Kelamin, IMT, dan Usia Terhadap Sit Up Uscha, Cindy Malinda; Arini, Ratih Windu; Munikhah, I Anna Tul
Jurnal TRINISTIK: Jurnal Teknik Industri, Bisnis Digital, dan Teknik Logistik Vol 2 No 2 (2023): September 2023
Publisher : nter of Execellence (COE) ICT Infrastructure, Smart Manufacture and Digital Supply Chain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/trinistik.v2i2.1187

Abstract

Kesehatan merupakan hal yang esensial dalam kehidupan. Olahraga memainkan peran penting dalam mencegah penyakit kesehatan dan stroke. Manfaat kesehatan dari melakukan olahraga teratur, seperti sit-up, telah terbukti dalam banyak hasil kebugaran fisik. Penelitian ini bertujuan untuk menguji pengaruh beberapa faktor seperti Umur, Jenis Kelamin, dan Berat Badan terhadap tingkat kebugaran jasmani seseorang yang diukur dengan jumlah sit up. Pendekatan Design of Experiment (DoE) dengan implementasi metode 2k factorial design digunakan untuk menyelidiki penyebab perubahan respon dengan memvariasikan variabel variabel yang mempengaruhi. Hasil penelitian menunjukkan bahwa ada pengaruh faktor (Umur, Jenis Kelamin, dan Berat Badan) dan interaksi (Usia-Jenis, Umur-Berat, dan Jenis Kelamin-Berat) terhadap kemampuan jumlah sit up. Sementara itu, faktor Usia dianggap paling erat kaitannya dengan hasil tes. Secara umum, responden muda dapat melakukan beberapa sit-up lebih baik dibandingkan responden lainnya. Kata kunci: berat badan, design of experiment, jenis kelamin, umur, 2k factorial design.
Penguatan Kewirausahaan Pemuda Melalui Implementasi Business Model Canvas di Kabupaten Tangerang Pranindyasari, Chelsia; Uscha, Cindy Malinda
Jurnal Abdi Masyarakat Vol. 4 No. 2 (2024): Jurnal Abdi Masyarakat Agustus 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v4i2.76

Abstract

Rasio kewirausahaan di Indonesia baru mencapai sekitar 3 persen pada tahun 2023, walaupun mayoritas pemuda Indonesia tertarik menjadi pengusaha. Namun, tantangan utama dalam meningkatkan wirausaha muda adalah memberikan pengetahuan yang tepat. Keberhasilan bisnis tidak hanya ditentukan oleh jumlah penjualan tetapi juga oleh keberlanjutan dan tata kelola yang baik. Program ini bertujuan untuk meningkatkan kapasitas kewirausahaan pemuda di Kabupaten Tangerang melalui pelatihan Business Model Canvas (BMC). Menggunakan metode Participatory Action Research (PAR), kegiatan ini melibatkan siswa SMA dalam merancang ide bisnis yang inovatif dan berkelanjutan. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta tentang strategi bisnis, yang diukur melalui pre-test dan post-test. Program ini berhasil memfasilitasi penciptaan ide bisnis yang siap diimplementasikan, menunjukkan potensi BMC sebagai alat pengembangan kewirausahaan di kalangan pemuda. Implikasi dari kegiatan ini adalah perlunya dukungan berkelanjutan untuk mengintegrasikan BMC dalam kurikulum pendidikan kewirausahaan.   The entrepreneurship ratio in Indonesia will only reach around 3 percent in 2023, although the majority of young Indonesians are interested in becoming entrepreneurs. However, the main challenge in increasing young entrepreneurs is providing the right knowledge. Business success is not only determined by the number of sales but also by sustainability and good governance. This program aims to increase the entrepreneurial capacity of young people in Tangerang Regency through Business Model Canvas (BMC) training. Using the Participatory Action Research (PAR) method, this activity involves high school students in designing innovative and sustainable business ideas. The results showed a significant increase in participants' understanding of business strategies, as measured by pre-tests and post-tests. This program successfully facilitated the creation of business ideas that were ready to be implemented, demonstrating the potential of BMC as a tool for developing entrepreneurship among young people. The implication of this activity is the need for continued support to integrate BMC into the entrepreneurship education curriculum.
Decision Support System for Tourism Supply Chain Strategy in Banyumas Regency Uscha, Cindy Malinda; Pranindyasari, Chelsia
Jurnal Logistik Indonesia Vol. 9 No. 1: April 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/logistik.v9i1.4588

Abstract

Tourism is a sector that consistently supported by the government due to its impact on Indonesia's economic growth. One of the regions with the highest number of tourist attractions in Central Java is Banyumas Regency, known especially for its natural tourism. However, tourism growth in Banyumas has stagnated and even worse having a drecreased due to the impact of COVID-19. To accelerate economic recovery through tourism, the government has implemented various efforts, including strengthening the supply chain process from upstream to downstream. However, Banyumas has not yet optimized the supply chain process, resulting with amount of visitor are less than the tourism attraction that offered in Banyumas. This study aims to determine supply chain strategies for enhancing tourism growth in Banyumas Regency. Using SWOT analysis initially, followed by the Analytical Hierarchy Process (AHP) for prioritizing strategies, the results suggest that the optimal strategy is a Strength-Opportunity (SO) approach, focusing on developing affordable, family tour packages for natural tourism destination, cultural festivals, and art events through village tourism.
The Role of Omnichannel Retailing on Customer Retention Mediated by Brand Experience in Cosmetics Retail: SOR Approach Pranindyasari, Chelsia; Uscha, Cindy Malinda
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.174

Abstract

The COVID-19 pandemic, which has persisted for over two and a half years, is now entering a recovery phase. During this period, Indonesian consumers have notably adapted their behavior, becoming more technologically savvy. This shift has been further accelerated by technological advancements, leading to the development of omnichannel strategies—integrated channel management models that unify all available customer interaction points. This research investigates the factors that influence customer retention within the context of cosmetic retailers in Indonesia, utilizing the Stimulus-Organism-Response (SOR) theory. The SOR theory is applied to understand customer purchasing behavior in the omnichannel retail environment and to analyze strategies that can enhance customer retention. Data was collected from 172 respondents using a 1-7 Likert scale questionnaire distributed via Google Forms. The study employed quantitative cross-sectional design and purposive sampling, with data analysis conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that five out of seven hypotheses were supported, revealing that omnichannel interaction and individualization have a significant positive impact on sensory, affective, and behavioral brand experiences. Furthermore, these brand experiences were found to significantly influence customer retention in the cosmetics retail sector.
Co-Authors Munikhah, I Anna Tul Pranindyasari, Chelsia Ratih Windu Arini