Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal Jurnal Lentera Pengabdian Revenue: Lentera Bisnis Manajemen INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Journal of Business and Information System
Hardiana, Shely Rizki
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pelatihan Pengelolaan Lingkungan Toko Pada Wirausahawan Muda Anggota Home Business Camp (HBC) Kota Yogyakarta Hardiana, Shely Rizki; Mawar Firdausi , Asri Sekar; Budi Purnomo Saputro; Adiyatna, Hafidh Rifky; Arif, Nina Fapari
Lentera Pengabdian Vol. 1 No. 04 (2023): Oktober 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v1i04.135

Abstract

Kegiatan ini bertujuan meningkatkan kompetensi dan pengetahuan wirausahawan muda anggota Home Business Camp (HBC) dalam pengelolaan dan pengembangan bisnis dan manajemen. Home Business Camp (HBC) merupakan program camp, coaching dan mentoring yang diprakarsai Dinas Perindustrian, Koperasi, dan Usaha Kecil dan Menengah Kota Yogyakarta. Anggota HBC merupakan wirausahawan muda berusia 18-28 tahun. Berbagai jenis UMKM digeluti oleh anggota HBC. Beberapa di antaranya menjalankan kegiatan penjualan melalui toko (showroom, outlet, tenant, dan sebagainya). Pemaparan materi mengenai strategi pemasaran berupa meningkatkan pengalaman konsumen di lingkungan toko menjadi salah satu kegiatan dalam pelatihan ini. Materi yang disampaikan dalam pelatihan dipilih berdasarkan analisis hasil wawancara tim PKM dengan anggota HBC. Pemaparan materi diharapkan dapat memberikan insight yang dapat membantu wirausahawan muda anggota HBC dalam mengelola lingkungan toko mereka.
The role of self-congruity and functional congruity on brand personality-hotel brand loyalty relationship Hardiana, Shely Rizki
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 3 (2023): Agustus
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i3.2969

Abstract

Not only testing the direct relationship, but this research also intends to examine the indirect relationship of brand personality (BP) on hotel brand loyalty (BL) through self-congruity (SC) and functional congruity (FC). In addition, functional congruity, a topic that is infrequently researched in the tourism literature, is explored in this study. Using WarpPLS 8.0, this study tests the sample of 227 visitors to a hotel in Yogyakarta. The findings show that brand personality, self-congruity and functional congruity are the antecedents of hotel brand loyalty. This study recommends that hotels strengthen brand personality as an intangible asset to gain loyalty
Pengaruh Aktivitas Website, Penanganan Komplain, dan Iklan Terhadap Niat Untuk Memberikan Rekomendasi Hardiana, Shely Rizki; Firdausi, Asri Sekar Mawar
Revenue: Lentera Bisnis Manajemen Vol. 1 No. 01 (2023): Februari 2023
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (737.047 KB) | DOI: 10.59422/lbm.v1i01.51

Abstract

Penelitian ini bertujuan menguji pengaruh aktivitas website, penanganan komplain, dan iklan terhadap niat untuk memberikan rekomendasi. Sebanyak 200 data pengguna website perjalanan wisata diuji menggunakan software SPSS. Hasil analisis data menunjukkan bahwa ketiga variabel berpengaruh positif terhadap niat untuk memberikan rekomendasi
Happiness and dishonesty budgeting: An experimental study Purnama, Ida Ayu; Hardiana, Shely Rizki; Simanjuntak, Oliver Samuel
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 6 No. 1 (2024): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36067/jbis.v6i1.237

Abstract

Budgeting is crucial in organizations because it is used as a monitoring and evaluation tool. A poor performance climate encourages individuals to work effortlessly so research is needed that links good mood to budgeting. The research implies that organizations can build a positive work climate to reduce slack rather than just focusing on formal regulations and threats. The purpose of the study is to examine the effect of differences in budget setter mood on proposal preparation regarding the intention to create slack in the budget. The results show that individuals in a happy mood will create less slack in the budget. Individuals in a happy mood will create less slack because the work climate influences a person to make decisions. Individuals in a good work environment will be motivated to be honest. The originality of this research is different from previous research, namely dividing the mood into 2 parts, happy mood and sad mood with the context of individual budget settings, not divisions.
Co-Authors Arif, Nina Fapari Budi Purnomo Saputro Firdausi, Asri Sekar Mawar Hafidh Rifky Adiyatna Ida Ayu Purnama, Ida Ayu Mawar Firdausi , Asri Sekar Oliver Samuel Simanjuntak