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Enhancing UMKM Sales and Exports Through Product Labeling Support Rosyid, Ahmad Sihabudin; Mustofa, Ahmad Ihzal; Alfani, Ajeng Khori; Putra, Bayu; Nur Aisyah, Irna Nissa; Nirmala, Maiyuni; Amara, Ressa; Saputra, Rizki Maulana; Munir, Sahrul; Maghfiroh, Ummu; Majid, Wahid Abdul; Zuniati, Mai
Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat Vol. 2 No. 2 (2024): Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat (December)
Publisher : CV. BImbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/jip-dimas.v2i2.572

Abstract

This community service initiative assists SMEs in Desa Raman Fajar with product labeling to enhance sales turnover and export potential. The underlying issue is business owners' lack of awareness and understanding regarding the importance of product labeling as a branding strategy. Labels serve as the product's identity, providing essential information about the origin and manufacturer, thereby increasing consumer trust and market reach. The service employs the Asset-Based Community Development (ABCD) method, leveraging local resources such as cassava to empower local businesses. The partnership involves a related business owner in Dusun 8, Desa Raman Fajar. The community service results indicate a significant increase in the partner's knowledge of labeling and branding strategies. The partner actively participated in the labeling process from start to finish, demonstrating enthusiasm and commitment. Data collection involved direct observation and interviews with a single business subject, while data analysis utilized qualitative approaches to assess improvements in branding knowledge and business outcomes. As a result, the business owner reported a 20% increase in sales turnover within three months of implementing the new labeling strategy, showcasing the initiative's effectiveness. This research highlights the critical role of product labeling in enhancing SME visibility and competitiveness in local and export markets.
The Development of Test Instrument on The Excretion System to Measure Creative Thinking Skills Maghfiroh, Ummu; Nulhakim, Lukman; Suryani, Dwi Indah
Jurnal Pendidikan MIPA Vol 22, No 1 (2021): Jurnal Pendidikan MIPA
Publisher : FKIP Universitas Lampung

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Abstract

The creative thinking ability test instrument is a form tool to measure student creative thinking skills. This study aims to develop a creative thinking ability test instrument and determine is validity level. The research method used in developing the test instrument is the Borg and Gall development method (1983). The research instrument used in this study was a validation sheet. The results of this study indicate that the research and development process carried out by the researchers is a potential problem, data collection, planning, product design development, design validation, and design revision. The validity level of the creative thinking ability test instrument on the concept of the human excretion system that the researcher developed was in the valid category with a value of 76.94%. The test instrument for the ability to think creatively on the concept of the human excretion system is valid for use in student trials. Keywords: Test instrument, creative thinking, excretion system DOI: http://dx.doi.org/10.23960/jpmipa/v22i1.pp10-23