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Desain Bahan Ajar Bahasa Indonesia Bagi Penutur Asing (BIPA) Bermuatan Budaya Lokal Sumatera Utara Melalui Pendekatan Kualitatif Deskriptif Khadavi Khadavi; Luci Epita Banjarnahor; Putri Enjel Tarigan; Yemima Rina Yanti Panjaitan; Safinatul Hasanah Harahap
Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya Vol. 2 No. 4 (2024): August : Morfologi : Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/morfologi.v2i4.796

Abstract

This research aims to analyze BIPA teaching materials by including the local culture of North Sumatra. This research uses a descriptive qualitative approach. Data collection techniques include documentation and data sources from BIPA teaching materials which include the local culture of North Sumatra. The data analysis technique uses the concept of Prastowo theory. The results of this research are BIPA teaching materials with Angkola Batak ethnic culture really help foreign language speakers in understanding Indonesian with the cultural nuances of the Angkola Batak ethnic tribe. This can be seen from the material which is prepared systematically and structured.
Analisis Wacana Multimodal Pada Gambar Iklan Nugget Kanzler Versi Nicholas Saputra Di Instagram Futi Hamdiyah; Khanaya Shalsabilla; Khadavi Khadavi; Mustika Wati Siregar
Anggaran : Jurnal Publikasi Ekonomi dan Akuntansi Vol. 2 No. 2 (2024): Juni : Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/anggaran.v2i2.541

Abstract

This research aims to analyze the multimodality of Nicholas Saputra's version of Kanzler nugget advertising images on Instragram. This research uses a qualitative descriptive method. Data collection techniques in the form of documentation and data sources from Instagram Kanzler's friends describe Nicholas Saputra as Brand Ambrasador. The data analysis technique uses Kress and Leeuwen's theoretical concepts. The results of this research are that by integrating these three aspects, Nicholas Saputra's version of the Kanzler nugget advertisement succeeded in creating a strong visual appeal, conveying the message effectively, and building friendly relationships with consumers.