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All Journal Journal of Economicate Studies Jurnal Akademik Pengabdian Masyarakat
Salman Akbar
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Marketing Segmentation for Increasing Sales Volume in Islamic Economic Perspective Widodo Saputro, Wahyu; Zulfikar Khatami; Salman Akbar
Journal of Economicate Studies Vol. 7 No. 2 (2023): Journal of Economicate Studies
Publisher : Islamicate Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32506/joes.v7i2.853

Abstract

Market segmentation is a fundamental strategy in understanding the needs and preferences of diverse customers. This research uses qualitative methods with a literature study approach. The results of previous research and business practices confirm that market segmentation has a significant positive impact on a company's sales volume. First, segmentation allows companies to have a deep understanding of customer characteristics, needs, and preferences within each segment, leading to the development of more tailored products, services, and marketing messages. Secondly, through personalization of messages and marketing actions, segmentation increases the relevance of communication with customers, increases interest and likelihood of purchase. Furthermore, marketing segmentation helps companies to more efficiently allocate marketing resources, avoid waste, and direct efforts to the most relevant customer segments. Responsiveness to market changes is enhanced, allowing companies to quickly adjust their marketing strategies in the face of market changes. Overall, market segmentation is a crucial strategic tool in achieving increased sales volume in a competitive business environment. It helps companies better respond to customer needs, optimize resource usage, and create stronger relationships with customers, all factors that contribute to significant sales growth.
Sosialisasi Inovasi Pembuatan Kerupuk Ikan Wader Sebagai Upaya Pengembangan Produk Komoditas Perikanan Zahra Fayza Azzahra; Verio Rinaldo Soegianto; Muchammad Zidane Albarra; Kania Laras Puspitasari; Bian Ade Anggita; Erminah Dwi Ambarwati; Angelia Fortunata Arisman; Karina Danti Aulia Rahma; Salman Akbar; Devi Dwi Anggraini
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 5 (2024): September : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i5.2361

Abstract

The 2024 State Defense Thematic Real Work Lecture (KKNT) has been held in 9 villages in Trowulan District, one of which is Trowulan Village. The village has culinary delights that utilize fishery commodities, namely Wader Fish, so students want to create processed products with added value and a long shelf life. Apart from that, students also teach the community about the use and conservation of resources. Community service carried out by students through product development innovation uses two qualitative methods with exposure and practice. The data collection techniques used are observation, interviews, and documentation. In general, the fishery commodity that is often used is wader fish which is used as a fried fish with sambal by the community. However, its shelf life is fast so it doesn't last long. Therefore, students created a product development program through food diversification in the form of Wader Crackers. Wader Crackers are a solution to supply protein, carbohydrates, calcium and other nutrients as well as supporting the preservation of the environment and local culture in the use of superior food commodities in local villages.
Co-Authors Angelia Fortunata Arisman Bian Ade Anggita Devi Dwi Anggraini Erminah Dwi Ambarwati Kania Laras Puspitasari Karina Danti Aulia Rahma Muchammad Zidane Albarra Verio Rinaldo Soegianto Widodo Saputro, Wahyu Zahra Fayza Azzahra Zulfikar Khatami