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All Journal Media Wisata Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Barista : Jurnal Kajian Bahasa dan Pariwisata
Murtono, Putu Agus
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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The Existing Conditions of Tourism Destinations in Jembrana Regency, Bali Murtono, Putu Agus
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1539

Abstract

Jembrana Regency, as one of the districts in Bali Province, has enormous tourism potential. However, most tourists' attention is still focused on areas such as Ubud, Kuta, Seminyak and Nusa Dua. Therefore, this research aims to identify tourism potential in Jembrana Regency, evaluate current conditions, and analyze the factors that influence tourism development in the Jembrana area, Bali. This research uses a qualitative methodology to identify tourism potential in Jembrana Regency, evaluate current conditions, and analyze the factors that influence tourism development in the Jembrana area, Bali with data collection techniques using structured interviews. Based on research conducted, Jembrana Regency has enormous tourism potential, both in terms of culture and natural beauty. Some of the main tourism destinations identified include Yeh Embang Village with Rambut Siwi Temple, Gilimanuk Early Human Museum, and West Bali National Park. Even though it has great potential, tourism development in Jembrana Regency is currently still not optimal. Factors that influence this include limited accessibility, inadequate infrastructure and supporting facilities, as well as a lack of effective promotion and marketing. Apart from that, the aspect of local community participation in the management and development of tourism in Jembrana also needs to be improved. Communities around tourist areas must be actively involved so they can participate in cultural and natural preservation efforts, as well as obtain economic benefits from tourism development
MAKEPUNG DALAM PERSPEKTIF SPORT TOURISM SEBAGAI POTENSI PENGEMBANGAN ATRAKSI WISATA BUDAYA DI KABUPATEN JEMBRANA Utama, I Putu Sagita Jaya; Murtono, Putu Agus
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 9 No 2 (2024): Volume 9 No 2
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v9i2.4004

Abstract

Jembrana Regency as one of the tourism destinations in Bali has its own uniqueness. Of the many distinctive traditions it has, Jembrana has always been known as ‘Bumi Makepung’. The tradition is an event that always attracts the attention of the community, and is organised in the format of buffalo racing by the local community of Jembrana as a tradition that has been passed down from generation to generation. However, its long-standing existence is still lacking in studies, especially in terms of tourism, both in the form of articles and other literature. The purpose of this article is to enrich the knowledge about makepung and provide an understanding that makepung can be seen as a potential sports tourism attraction wrapped in cultural uniqueness that has the potential to be developed. Through a systematic approach of article review, observation and interviews with Makepung activists, this paper contains views from research sources on makepung, especially from the perspective of sport tourism. Keywords: makepung, sports tourism, cultural tourism.
Sport Tourism: The Urgency of Maybank Marathon as an International Event to Promote Balinese Tourism and Culture Murtono, Putu Agus; Sagita Jaya Utama, I Putu Sagita Jaya Utama; Ardana, I Komang
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 02 (2024): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i02.1681

Abstract

The purpose of this study is to determine the urgency of the Maybank Marathon as an international event in advancing Balinese tourism and culture. The method used to analyze the problems in this study is descriptive qualitative where researchers conducted various interviews with marathon participants and the community in Bali. The results of this study indicate that the urgency of sport tourism can be seen from the economic impact that arises where the resources involved will affect the economic movement in an area. This will also have an impact on the various investments that are present so that sport tourism is able to create maximum economic movement for an area. The existence of the Maybank Marathon as an international event will certainly affect the image and identity of Bali where this mechanism will emphasize that there is an introduction from outside nations to get to know Bali better so that they attract attention and interest to always visit Bali. In other words, it can be concluded that sports tourism is able to create benefits where areas can be promoted according to the potential of the area so that good marketing will certainly attract foreign tourists to visit the city of Bali.
Analysis of Tourist Perceptions on Service Quality and Language Proficiency at La Brisa Bali Murtono, Putu Agus; Mahardika, I Made Ojes; Manuaba, Ida Bagus; Ardana, I Komang; Utama, I Putu Sagita Jaya
Media Wisata Vol. 23 No. 1 (2025): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Tourism is a strategic sector that significantly contributes to Indonesia’s economy, especially in Bali as an international destination. Service quality and staff language proficiency are important factors in shaping a satisfying tourist experience. This study aims to analyze tourists’ perceptions of service quality and staff language proficiency at La Brisa Bali, a popular beach club in Canggu, Bali. A quantitative approach with a descriptive-verificative method and purposive sampling technique was used to collect data from 80 tourist respondents. Service quality measurement refers to the five SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, empathy), while language proficiency was assessed based on fluency, clarity of communication, and the use of foreign languages, particularly English. The results show that tourists rate La Brisa Bali’s service quality as good to very good, with an average score of 4.25. The reliability dimension received the highest score, indicating consistent and dependable service that satisfies visitors. Staff language proficiency also received a good rating (average 4.10), supporting effective interaction with international tourists. However, there remains room for improvement in staff responsiveness, empathy, and communication skills. These findings provide a strategic basis for La Brisa’s management to enhance service quality and staff language proficiency, aiming to strengthen tourist loyalty and maintain its reputation as a premium tourism destination in Bali.
Jembrana Regency's Lively Festival As A Representation Of Local Arts, Culture And Tourism In Commemoration Of The 130th Anniversary Of The City Of Negara Murtono, Putu Agus; Dwi Rahayu, Ni Made Yeni; Eka Yanti, Ni Putu Dewi
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.312

Abstract

The Jembrana Regency Semarak Festival, held to commemorate the 130th anniversary of Negara City, serves as an important platform for showcasing traditional arts, strengthening local identity, and encouraging the development of culture-based tourism. This study aims to analyze the festival's role in representing the arts and culture of the Jembrana community and its role in strengthening local tourism. A qualitative method was used, with interviews conducted with ten informants from the committee, artists, MSMEs, community leaders, and tourists. The data obtained were analyzed through stages of reduction, presentation, and conclusion drawing to obtain a comprehensive picture of the festival's meaning. The results show that the festival plays a role in preserving traditional arts through performances of Jegog, a traditional dance, and Makepung, a symbol of regional identity. Community involvement significantly contributes to maintaining the continuity of traditions while demonstrating a sense of ownership of local culture. Artistic innovation combined with modern elements also provides space for traditions to remain relevant amidst changing times. Furthermore, the festival offers educational value by involving the younger generation in the cultural heritage process. From a tourism perspective, the Semarak Festival has a positive impact on strengthening the destination's image and improving the local economy. Craft exhibitions, culinary bazaars, and the involvement of MSMEs open up new market opportunities while enriching the tourist experience. The 130th anniversary of Kota Negara adds a historical dimension that reinforces the festival's value, giving it the potential to expand the promotion of culture-based tourism at the local and regional levels. The implications of this research lie in the importance of integrating arts and culture with tourism development strategies, which can serve as a reference in designing similar festival models in other regions.
Co-Authors Dwi Rahayu, Ni Made Yeni Eka Yanti, Ni Putu Dewi Ida Bagus Manuaba Komang Ardana Mahardika, I Made Ojes Sagita Jaya Utama, I Putu Sagita Jaya Utama Utama, I Putu Sagita Jaya