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Aldila Rahma Putri
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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Pengaruh Kualitas Pelayanan Dan Penyelesaian Klaim Terhadap Kepuasan Pelanggan Pada PT. Asuransi Intra Asia Cabang Jakarta Angga Saputra; Aldila Rahma Putri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 3 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i3.3996

Abstract

This study aims to determine how the influence of Service Quality and Claim Settlement on Customer Satisfaction of PT. Asuransi Intra Asia, both partially and simultaneously. This research method uses a nonprobability sampling technique where samples are taken by chance, with a sample size of 83 respondents. Data collection techniques using questionnaires, and data analysis techniques are validity tests, reliability tests, simple linear analysis, multiple linear, correlation coefficients, determination coefficients, and hypothesis tests. The results of this study indicate that there is a significant influence between Service Quality and Claim Settlement on Customer Satisfaction of PT. Asuransi Intra Asia simultaneously. This can be seen from the value of the regression equation, namely Y = 4.552 + 0.298 X1 + 0.595 X2. The constant of 4.552 indicates that Customer Satisfaction (Y) will be worth 4.552 if Service Quality (X1) and Claim Settlement (X2) are equal to zero. If other independent variables remain Service Quality increases by 1%, then the Customer Satisfaction (Y) will increase by 0.298. The correlation coefficient value is 0.850 and is positive. where the value is in the interval 0.800-1,000 meaning that the two variables have a very strong relationship. The Determination Coefficient Value is 0.722, so it can be concluded that the variables of Service Quality (X1) and Claim Settlement (X2) have an effect on the Customer Satisfaction variable (Y) of 72.2% while the remaining 27.8% is influenced by other factors. Simultaneous hypothesis testing obtained the calculated F value> F table or (103.959> 3.111), this is also strengthened by the ρ value <Sig.0.05 or (0.000 <0.05). This shows that there is a significant simultaneous influence between Service Quality and Claim Settlement on Customer Satisfaction at PT. Asuransi Intra Asia, Jakarta Branch
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Donat Madu Pada Donat Madu Cihanjuang Cabang Rangkasbitung Mia Antika; Aldila Rahma Putri
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4164

Abstract

The purpose of this study was to determine the effect of price and product quality on purchasing decisions for Honey Donuts at Honey Donuts Cihanjuang Rangkasbitung Branch. The method used is the associative descriptive method. The sampling technique used is simple random sampling with sampling using the Slovin formula and obtained 91 respondents. Data analysis using validity tests, reliability tests, classical assumption tests, regression analysis, determination coefficient analysis and hypothesis testing. The results of the analysis found that price (X1), product quality (X2) have a positive effect on purchasing decisions (Y) and are significant. With the regression equation Y = 6,244 + 0.403 X1 + 0.352 X2. The correlation value of 0.828 is in the interval 0.80-1,000 (very strong). The determination coefficient value is 68.5% while the remaining 31.5% is influenced by other factors. The hypothesis test obtained the Fcount value> Ftable or (95.774 > 3.95) and significant 0.000 < 0.005. Thus Ho is rejected and H3 is accepted. This means that there is a significant influence simultaneously between Price and Product Quality which have a significant effect on Purchasing Decisions at Cihanjuang Rangkasbitung Honey Donuts.
Pengaruh Brand Image dan Promosi Terhadap Keputusan Pembelian Smartphone Vivo Di Erafone Parung Ciputat Sepya Ananda Sahari; Aldila Rahma Putri
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4166

Abstract

This study aims to determine the effect of Brand Image and Promotion both partially and simultaneously on Vivo Smartphone Purchasing Decisions at Erafone Parung Ciputat. The method used is quantitative. The sampling technique used the slovin formula with a sample size of 188 respondents. Data collection by means of a questionnaire, and data analysis techniques with validity, reliability, classical assumption tests, simple regression analysis, multiple regression, t test hypothesis testing, f test, and coefficient of determination. The results of this study indicate that partially Brand Image has a significant effect on purchasing decisions. With tcount> t table (22.664> 1.972) From the results of simple linear regression analysis, the regression equation Y = 6.399 + 1.059X1 is obtained, the regression coefficient value of 0.747 shows a (positive) influence. and Promotion has a significant influence on Purchasing Decisions with tcount> t table (28.881> 1.972). And obtained the value of the regression equation Y = 6.805 + 1.039 X2. so, the regression coefficient of 0.904 shows a (positive) influence, while simultaneously Brand Image and Promotion have a significant effect on Purchasing Decisions with the regression equation Y = 4.766 + 0.338 X1 + 0.763 X2, showing a (positive) influence. And the results of the hypothesis test obtained the value fhitung> ftabel or (467.006> 3.04), while the coefficient of determination is 0.835, meaning that Brand Image and Promotion have a significant effect on purchasing decisions by 83.5%, while the remaining 16.5% is influenced by other factors.
Pengaruh Kualitas Website dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada PT. Optima Cipta Sertifikasi Syahrul Maulana; Aldila Rahma Putri
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4169

Abstract

This study aims to determine the effect of Website Quality and Service Quality both partially and simultaneously on Customer Satisfaction at PT. Optima Cipta Sertifikasi. The method used is quantitative. The sampling technique uses the slovin formula with a sample size of 127 respondents. Data collection by questionnaire, and data analysis techniques with validity tests, reliability, classical assumption tests, simple regression analysis, multiple regression, hypothesis tests t-test, f-test, and coefficient of determination. The results of this study indicate that website quality has a significant effect on customer satisfaction. This can be proven that t count> t table (10.966> 1.979) From the results of the simple linear regression analysis, the regression equation Y = 11.859 + 0.665X1 was obtained, the regression coefficient value of 0.665 was obtained indicating that partially the (positive) effect. and service quality has a significant effect on customer satisfaction, this can be proven that t count> t table (11.458> 1.979). And the value of the regression equation Y = 10,350 + 0.714X2 is obtained, so the regression coefficient of 0.714 indicates that partially the influence is (positive), while simultaneously the quality of the website and the quality of service have a significant effect on customer satisfaction with the regression equation Y = 7,324 + 0.357X1 + 0.435X2, indicating a (positive) influence. And the results of the hypothesis test obtained the value of f count> f table or (84,013> 3.07), while the results of the determination coefficient of 0.575%, it can be concluded that the quality of the website and the quality of service have a significant effect on the customer satisfaction variable of 57.5%, while the remaining 42.5% is influenced by other factors.
Pengaruh Promosi Dan Brand Image Terhadap Kepuasan Konsumen Pada Midori Japanese Restaurant Bintaro Melly Agustin; Aldila Rahma Putri
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4799

Abstract

This study aims to determine the effect of promotion and brand image on consumer satisfaction at Midori Japanese Restaurant Bintaro. The method used is the quantitative associative method. The population in this study were consumers of Midori Japanese Restaurant Bintaro with a total of 36,797 people in 2024. The sampling technique used was accidental sampling, with the Slovin formula technique, the research sample was 100 respondents. The data analysis method used in the study includes instrument testing consisting of validity testing, reliability testing, classical assumption testing consisting of normality testing, multicollinearity testing, heteroscedasticity and autocorrelation testing, multiple linear regression testing, correlation coefficients, hypothesis testing consisting of partial t-tests and simultaneous f-tests, and determination coefficient tests. From the results of this study, it is concluded that promotion has a positive and significant effect on consumer satisfaction with a T_count value> T_table (12.440> 1.985) and is reinforced with a significance value of 0.000 <0.05. Brand Image has a positive and significant influence on consumer satisfaction with a value of T_count > T_table (16.098 > 1.985) and is reinforced with a significance value of 0.000 < 0.05. Promotion and Brand Image have a positive and significant influence on consumer satisfaction with a value of F_count > F_table (134.624 > 3.090) and is reinforced with a significance value of 0.000 < 0.05 and the multiple linear regression equation is Y = 3.193 + 0.201 X1 + 0.731 X2 + α. The R-square value (determination coefficient) of 0.735 can be concluded that the promotion variables (X1) and brand image (X2) together have a contribution to the influence of the consumer satisfaction variable (Y) of 73.5% while the rest (100% -73.5%) is 26.5% influenced by other factors or variables not studied.
PENGARUH GREEN MARKETING DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA AIR MINUM DALAM KEMASAN AQUA DI TOKO DESSY&RU DI JAKARTA BARAT Syam Tadjul Arfan; Aldila Rahma Putri
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh Green Marketing dan Citra Merek terhadap Keputusan Pembelian pada Toko Dessy&Ru di Jakarta Barat. Metode yang digunakan adalah kuantitatif asosiatif dengan 90 responden yang dipilih melalui purposive sampling. Data dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics untuk mengetahui pengaruh parsial dan simultan antarvariabel. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, Green Marketing dan Citra Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian (sig. < 0,05). Nilai Adjusted R² sebesar 0,801 mengindikasikan bahwa 80,1% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel, sedangkan 19,9% sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Temuan ini membuktikan bahwa penerapan strategi pemasaran hijau yang konsisten dan pembentukan citra merek yang kuat dapat meningkatkan kepercayaan, minat, dan keputusan pembelian konsumen. Berdasarkan hasil tersebut, disarankan agar Toko Dessy&Ru terus mempertahankan dan mengembangkan program pemasaran hijau yang inovatif serta memperkuat citra merek melalui promosi, kualitas produk, dan layanan prima guna menjaga loyalitas pelanggan serta meningkatkan daya saing di pasar
PENGARUH SERVICE QUALITY DAN PROMOTION TERHADAP CUSTOMER SATISFACTION PADA TK TUNAS MADINA BINTARO JAKARTA SELATAN Devi Mei Nitasari; Aldila Rahma Putri
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh service quality dan promotion terhadap customer satisfaction pada TK Tunas Madina Bintaro Jakarta Selatan. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan rumus slovin dan diperoleh sampel sebanyak 89 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi, koefisien korelasi, koefisien determinasi dan uji hipotesis. Hasil penelitian ini adalah Service Quality berpengaruh signifikan terhadap Customer Satisfaction dengan nilai koefisien determinasi sebesar 65,2% dan uji hipotesis diperoleh t hitung > t tabel atau (12,762 > 1,987). Promotion berpengaruh signifikan terhadap Customer Satisfaction dengan nilai koefisien determinasi sebesar 64,5% dan uji hipotesis diperoleh t hitung > t tabel atau (12,564 > 1,987). Service Quality dan Promotion secara simultan berpengaruh signifikan terhadap Customer Satisfaction dengan persamaan regresi Y=8,934+0,396 +0,335 . Nilai koefisien determinasi sebesar 72,5% sedangkan sisanya sebesar 27,5% dipengaruhi oleh faktor lain dan uji hipotesis diperoleh nilai F hitung > F tabel atau ( 113,517 > 3,10).
Pengaruh Harga dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Nissa Make Up di Ciledug Andrian Apriansyah, andrian apriansyah; Aldila Rahma Putri
Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Vol. 4 No. 1 (2024): Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen)
Publisher : UNPAM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jism.v4i1.38064

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Harga dan Kualitas pelayanan terhadap kepuasan konsumen pada Nissa Make Up di Ciledug. Penelitian ini adalah jenis penelitian kuantitatif dengan menggunakan metode asosiatif, teknik pengumpulan data menggunakan metode kusioner/angket, populasi dalam penelitian ini adalah seluruh konsumen  Nissa Make Up di ciledug yaitu sebanyak 73 konsumen, teknik pengambilan sampel menggunakan rumus jenuh. Teknik analisis data dalam penelitian ini yaitu uji regresi linear berganda dengan menggunakan alat bantu SPSS versi 26. Hasil penelitian ini menunjukan bahwa Harga berpengaruh terhadap Kepuasan Konsumen pada Nissa Make Up di Ciledug. Kemudian Kualitas pelayanan berpengaruh terhadap Kepuasan konsumen pada Nissa Make Up di Ciledug. Harga dan Kualitas pelayanan berpengaruh secara simultan terhadap Kepuasan Konsumen pada Nissa Make Up.
Pengaruh Kualitas Produk Dan Promosi Terhadap Minat Beli Kendaraan Listrik (Motor Dan Sepeda) Di PT Cipta Jalan Nusantara Kota Tangerang Selatan Ronaldo Laurent; Aldila Rahma Putri
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7502

Abstract

This study aims to determine the effect of product quality and promotion on purchasing interest in electric vehicles (motorcycles and bicycles) at PT Cipta Jalan Nusantara, South Tangerang City. The research method uses a quantitative approach with an associative method. The sampling technique used is Probability Sampling, a sampling method using the slovin technique. Data analysis includes instrument testing (validity and reliability), classical assumption tests (normality, multicollinearity, and heteroscedasticity), linear regression, correlation coefficient, coefficient of determination, and hypothesis testing (t test and F test). The results of the analysis show that the coefficient of determination is 0.504, which means that product quality and promotion simultaneously contribute to purchasing interest by 50.4%, while the remaining 49.6% is influenced by other factors outside this study. The results of the t test show that product quality has a positive and significant influence on purchasing interest, the calculated t value > t table (9.969 > 0.676) with a significance value of 0.000 < 0.05. Promotion has a positive and significant influence on customer satisfaction with a calculated t_value > t_table (12.509 > 0.676) with a significance value of 0.000 < 0.05. Meanwhile, the results of the F test show that simultaneously product quality and promotion have a positive and significant influence on purchasing interest with a calculated F_value > F_table, namely (85.325 > 3.05) with a significance value of 0.000 < 0.05.
Co-Authors Andrian Apriansyah, andrian apriansyah Angga Saputra Devi Mei Nitasari Melly Agustin Mia Antika Ronaldo Laurent Sepya Ananda Sahari Syahrul Maulana Syam Tadjul Arfan