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A novel approach to optimizing customer profiles in relation to business metrics Elveny, Marischa; Nasution, Mahyuddin K. M.; Zarlis, Muhammad; Efendi, Syahril; Syah, Rahmad B. Y.
IAES International Journal of Artificial Intelligence (IJ-AI) Vol 13, No 1: March 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijai.v13.i1.pp440-450

Abstract

Business is very closely related to customers. Each user owns the data, and the data is used to identify cross-selling opportunities for each customer. For example, the type of product or service purchased, the frequency of purchases, geographic location, and so on. By doing so, you can gain the ability to manage and analyze customer data, allowing you to create new opportunities in industries that were previously difficult to enter. The purpose of optimizing user profiles is to determine minimum or maximum business value and improve efficiency by determining user needs. In this study, multivariate adaptive regression spline (MARS) is a statistical model used to explain the relationship between the response variable and the predictor variable. Robust is used to find variable relationships to make predictions. To improve classification performance, the model is validated using a confusion matrix. The results show an accuracy value of 84.5%, with better time management (period management) reflected in the number of hours spent by merchants as well as discounts during that time period, which has a significant impact on any business. In addition, the distance between customers and merchants is also important, as customers prefer merchants who are closer to them to save time and transportation costs.
Earthquake detection in mountainous homes using the internet of things connected to photovoltaic energy supply Satria, Habib; Dayana, Indri; Syah, Rahmad B. Y.; Noviandri, Dian; Zuhanda, Muhammad Khahfi; Syafii, Syafii; Salam, Rudi
International Journal of Reconfigurable and Embedded Systems (IJRES) Vol 13, No 2: July 2024
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijres.v13.i2.pp315-322

Abstract

The North Sumatra region is an area with the potential for earthquakes originating from volcanic and oceanic eruptions which have resulted in many fatalities. Therefore, through the application of automatic monitoring and control system technology connected to the internet of things (IoTs), it is the right solution to provide efforts to increase security for residents of the house to always be vigilant. The security enhancement method referred to in this study is a home security system protection system by anticipating earthquakes. The advantage of this tool is that it applies a notification security system method with a sensitivity sensor which is automatically sent via email and sonor buzzer which also acts as sound vibrations due to an earthquake. The test results show that when a vibration occurs, the system will send a short email message to the user's smartphone so that the user will receive an email in the form of a warning message that the state of the house has an earthquake and the light-emitting diode (LED) interrupts and the buzzer is also on so that the alarm sounds which has been integrated into IoT. Then an integrated security monitoring system using the web can be monitored in real time.
Complexity prediction model: a model for multi-object complexity in consideration to business uncertainty problems Syah, Rahmad B. Y.; Satria, Habib; Elveny, Marischa; K. M. Nasution, Mahyuddin
Bulletin of Electrical Engineering and Informatics Vol 12, No 6: December 2023
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/eei.v12i6.5380

Abstract

In a competitive environment, the ability to rapidly and successfully scale up new business models is critical. However, research shows that many new business models fail. This research looks at hybrid methods for minimizing constraints and maximizing opportunities in large data sets by examining the multivariable that arise in user behavior. E-metric data is being used as assessment material. The analytical hierarchy process (AHP) is used in the multi-criteria decision making (MCDM) approach to identify problems, compile references, evaluate alternatives, and determine the best alternative. The multi-objectives genetic algorithm (MOGA) role analyzes and predicts data. The method is being implemented to expand the information base of the strategic planning process. This research examines business sustainability along two critical dimensions. First, consider the importance of economic, environmental, and social evaluation metrics. Second, the difficulty of gathering information will be used as a predictor for making long-term business decisions. The results show that by incorporating the complexity features of input optimization, uncertainty optimization, and output value optimization, the complexity prediction model (MPK) achieves an accuracy of 89%. So that it can be used to forecast future business needs by taking into account aspects of change and adaptive behavior toward the economy, environment, and social factors.
Enhancing business analytics predictions with hybrid metaheuristic models: a multi-attribute optimization approach Syah, Rahmad B. Y.; Elveny, Marischa; Nasution, Mahyuddin K. M.
Indonesian Journal of Electrical Engineering and Computer Science Vol 38, No 3: June 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijeecs.v38.i3.pp1830-1839

Abstract

This approach aims to optimize business analytical predictions through multiattribute optimization using a hybrid metaheuristic model based on the modified particle swarm optimization (MPSO) and gravitational search optimization (GSO) algorithms. This research uses a variety of data, such as revenue, expenses, and customer behavior, to improve predictive modeling and achieve superior results. MPSO, an interparticle collaborative mechanism, efficiently explores the search space, whereas GSO models’ gravitational interactions between particles to solve optimization problems. The integration of these two algorithms can improve the performance of business analytical predictions by increasing model precision and accuracy, as well as speeding up the optimization process. Model validation test results, precision 95.60%, recall 96.35%, accuracy 96.69%, and F1 score 96.11%. This research contributes to the development of more sophisticated and effective business analysis techniques to face the challenges of an increasingly complex business world.