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All Journal International Journal of Environmental, Sustainability, and Social Science International Journal of Applied Sciences in Tourism and Events Bhumidevi : Journal Of Fashion Design Bali-Dwipantara Waskita: Seminar Nasional Republik Seni Nusantara Journal of Aesthetics, Design, and Art Management Hastagina: Jurnal Kriya dan Indsutri Kreatif
I Made Mertanadi
Program Studi Kriya, FSRD, ISI Denpasar
Arts Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Celuk jewelry festivals as a catalyst for tourism-based creative economy: Managing cultural and economic capital in Bali Arsa, I Ketut Sida; Mertanadi, I Made; Widiastini, Ni Made Ary
International Journal of Applied Sciences in Tourism and Events Vol. 9 No. 2 (2025): December 2025 (In Press)
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v9i2.109-122

Abstract

The jewelry craft industry in Celuk Village, Bali, has long been recognized as a center of silver and gold craftsmanship that contributes significantly to the region’s tourism economy. This study analyzes the Celuk Jewelry Festival (CJF) as an event-based tourism initiative that not only promotes local products but also functions as a strategic platform for managing the interplay between cultural capital and economic capital. Using a qualitative approach with cultural studies and Bourdieu’s framework of habitus, field, and capital, the research explores how craftsmen, entrepreneurs, and local government negotiate their roles within the dynamics of production, distribution, and consumption. Findings indicate that the CJF strengthens Celuk’s brand image as a jewelry hub, enhances market access for local craftsmen, and creates opportunities for innovation while facing challenges of technology-driven reproduction and global competition. The study concludes that events such as the CJF act as catalysts for sustaining the creative economy in tourism villages, balancing tradition and innovation, and positioning cultural heritage as a competitive advantage in the global market.
Co-Authors Adnyana, I Ketut Agus Putra Berata, I Made Darmara Pradnya Paramita, Ni Putu I Ketut Muka I Ketut Sida Arsa, I Ketut Sida I Nyoman Yudhi Satriawan I Wayan Agus Arya Santika Santika I Wayan Suardana I Wayan Sudana Ida Ayu Gede Artayani Karuni, Ni Kadek Laba, I Nyoman Ni Luh Putu Agustini Karta Ni Made Ary Widiastini Ni Made Rai Sunarini, Ni Made Rai Permata Sari, Ni Nyoman Ayu Triadinda Putra Astawa, I Gede