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All Journal Pusat Publikasi Ilmu Manajemen Journal of Management and Informatics Journal on Pustaka Cendekia Informatika
Muhamad Suhaemi
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Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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The Influence Of Digital Marketing, Customer Trust And Brand Image On Customer Satisfaction At Mcdonald's Fast Food Restaurant In Cilegon City Muhamad Suhaemi; Nabila Zahra Auliya; Dhanny Isnaeni Darmawan; Yoga Adiyanto
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

. This study aims to analyze the effect of digital marketing on brand image, trust and consumer satisfaction at McDonald's fast food restaurants in Cilegon City.The sampling technique in this study was purposive sampling, namely the sample selection method based on certain criteria. That is, McDonald's consumers who have bought McDonald's at least once. Based on the results of the study it can be concluded that: There is a positive and significant influence between Digital marketing on Consumer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Customer Trust on Customer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Brand Image on Customer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Digital marketing, Consumer Trust and Brand Image on Consumer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City.
Analisis Supply Chain Management Pada Penjualan Perumahan Unit Syariah Mengunakan Metode Swot Dan Qspm Heru Winarno; Muhamad Suhaemi; M. Bob Anthony; Rosihin
Journal on Pustaka Cendekia Informatika Vol. 3 No. 1 (2025): Journal on Pustaka Cendekia Informatika: Volume 3 Nomor 1 February - May 2025
Publisher : PT Pustaka Cendekia Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/pctif.v3i1.82

Abstract

Amyra Synergy Karya atau lebih dikenal dengan Askar Properti Syariah adalahperusahaan properti yang sangat memperhatikan dengan akad konsep syariah dalampemilikan rumah. Saat ini banyaknya pengusaha melakukan ekspansi proyek perumahanbaru. Hal ini akan menimbulkan persaingan yang ketat antara satu proyek perumahandengan proyek perumahan lainnya. Adapun permasalahan mengenai supply chain adalahfluktuasi harga material dan ketidakstabilan ekonomi, yang dapat memengaruhi harga jualunit serta daya beli konsumen. Developer perumahan syariah juga harus menghadapipersaingan dengan proyek perumahan konvensional, yang sering kali menawarkan skemapembayaran lebih fleksibel dan cepat. Penelitian ini menggunakan metode SWOT danQuantitative Strategic Planning Matrix (QSPM) dengan tujuan untuk mengetahuihambatan mengenai strategi supply chain pada penjualan perumahan unit syariah di PT.Amyra Synergy Karya dan alternatif strategi utama mengenai supply chain pada penjualanperumahan unit syariah. Hasil pada penelitian ini adalah hambatan yang dihadapi PT.Amyra Synergy Karya adalah sistem supply chain tidak memiliki kejelasan dalam alurdistribusi bahan bangunan, pemilihan mitra pengembang dan pemasok kurang optimalyang berdampak pada kualitas, ketidakstabilan harga bahan bangunan dapat menghambatproses pembangunan, dan kurangnya kepercayaan masyarakat terhadap pengembang barudi bidang perumahan syariah. Berdasarkan hasil metode QSPM daya tarik relatif dalampenjualan perumahan adalah mengimplementasikan audit berkala pada proses supply chainuntuk mengidentifikasi dan menyelesaikan masalah sebelum menjadi besar.
Pengaruh Media Digital Marketing dan Online Customer Review terhadap Keputusan Pembelian di Toko Oleh2in Cilegon Muhamad Suhaemi; Riski Alfiah; Anizir Ali Murad
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): PPIMAN : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.1004

Abstract

This study aims to examine the influence of digital marketing and online customer reviews on purchasing decisions at Toko Oleh2in Cilegon. The primary focus of this research is to analyze the partial effects of digital marketing on purchasing decisions, the effect of online customer reviews on purchasing decisions, and the simultaneous impact of both variables on purchasing decisions. The respondents in this study consisted of 130 people, selected using a non-probability sampling technique with purposive sampling, meaning the sample was chosen based on specific criteria relevant to the research objectives. Data collection was carried out through the distribution of questionnaires to respondents, which were then analyzed using a quantitative approach. The data were analyzed using linear regression to determine how each independent variable influences purchasing decisions. The results of the study indicate that digital marketing has a positive and significant effect on purchasing decisions. This suggests that the more effective the digital marketing strategy, the higher the likelihood of customers making a purchase. Additionally, online customer reviews also have a positive and significant impact on purchasing decisions. This finding shows that online reviews play a crucial role in helping potential buyers make informed decisions by providing clearer and more reliable information about products or services. Overall, both independent variables—digital marketing and online customer reviews—were found to have a significant impact on purchasing decisions, both partially and simultaneously. These findings provide valuable insights for Toko Oleh2in Cilegon to enhance their digital marketing efforts and facilitate customer reviews, ultimately leading to improved purchasing decisions and stronger business competitiveness.
Co-Authors Anizir Ali Murad Dhanny Isnaeni Darmawan Heru Winarno M. Bob Anthony Nabila Zahra Auliya Riski Alfiah Rosihin Yoga Adiyanto