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All Journal Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Manajemen Jurnal Bina Bangsa Ekonomika Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Akuntansi Manajemen (JAKMEN) Jurnal Pengabdian Masyarakat Indonesia Sejahtera Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Journal of Management and Informatics Green Inflation: International Journal of Management And Strategic Business Leadership Fundamentum: Jurnal Pengabdian Multidisiplin Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism

Yoga Adiyanto

Unknown Affiliation

Author-ID : 2230892

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS STRATEGI PEMASARAN MAKANAN TRADISIONAL RANGINANG (RENGGINANG) DI KABUPATEN PANDEGLANG Yoga Adiyanto
Jurnal Bina Bangsa Ekonomika Vol. 13 No. 2 (2020): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Pandeglang merupakan daerah yang banyak menghasilkan makanan tradisional, baik yang berasal dari beras,jagung dan ubi.Salah satu makanan tradisional yang menjadi ciri khas kabupaten Pandeglang adalah ranginang (rengginang).Penelitian ini bertujuan untuk menganalisis strategi pemasaran makanan tradisional ranginang ( rengginang) di Kabupaten Pandeglang. Metode penelitian menggunakan metode deskriftif dengan sifat komparativ. Instrumen pengumpulan data menggunakan angket. Data angket dianalisis menggunakan matriks IFE (1,392), matriks EFE (1,739), matriks IE (1,392 dan 1,739 berada pada sel V). Hasil analisis SWOT menghasilkan 5 alternatif strategi yang dapat dipilih oleh perusahaan yaitu: 1) Mempertahankan harga dan meningkatkan kualitas produk untuk meningkatkan kepuasan dan loyalitas konsumen. 2) Menjalin kerjasama dengan agen distributor yang potensial untuk menambah pangsa pasar. 3) Memanfaatkan lokasi yang strategis untuk menarik pelanggan yang potensial. 4) Menciptakan produk dengan bentuk dan cita rasa yang baru.. 5) Melakukan kegiatan promosi dan iklan untuk menarik pelanggan potensial dan memperluas daerah pemasaran.Berdasarkan hasil analisis matrik QSPM, dari lima alternatif strategi yang ada terdapat satu alternatif strategi yang diprioritaskan untuk dilakukan oleh perusahaan yaitu mempertahankan harga dan meningkatkan kualitas produk untuk meningkatkan kepuasan dan loyalitas konsumen dengan skor TAS sebesar 4,445

PENGARUH DEBT TO EQUITY RATIO (DER) DAN DEVIDEN PAYOUT RATIO (DPR) TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR HASIL INDUSTRI UNTUK KONSUMSI YANG TERDAFTAR DI BEI TAHUN 2012 – 2017 Deni Sunaryo; Yoga Adiyanto
Jurnal Manajemen Vol. 7 No. 1 (2017): Jurnal Manajemen
Publisher : Universitas Serang Raya

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Debt to Equity Ratio (DER) dan Dividen Payout Ratio (DPR) terhadap Nilai Perusahaan manufaktur sektor industri untuk konsumsi yang terdaftar di BEI tahun 2012-2017.Metode Penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan asosiatif. Populasi penelitian berjumlah 37 perusahaan dan diambil sampel sebanyak 5 perusahaan dengan menggunakan data sekunder dan metode purposive sampling. Penelitian dilakukan di Bursa Efek Indonesia perusahaan manufaktur sektor industri untuk konsumsi tahun 2012-2017. Data di kumpulkan dan analisisi dengan SPSS 20.0.Pengujian statistik menggunakan analisa regresi linear berganda dan koefisien determinasi. Koefisien korelasi parsial antara debt to equity ratio dan deviden payout ratio dengan nilai perusahaan. Hasil perhitungan uji hipotesis secara parsial antara debt to equity ratioberlawanan arah dengan nilai perusahaan (Price to book value), berpengaruh signifikan terhadap nilai perusahaan, dan hasil uji hipotesis secara parsial antara dividen payout ratio terhadap nilai perusahaantidak berpengaruh signifikan terhadap nilai perusahaan. Sedangkan penelitian secara simultandebt

Efektivitas Komunikasi Organisasi Dan Loyalitas Kerja Sumber Daya Manusia (SDM) Terhadap Kinerja Pegawai Di Terminal Terpadu Merak Yoga Adiyanto; Abdul Fatah; Yuda Supriyatna
Jurnal Akuntansi Manajemen (JAKMEN) Vol. 1 No. 1 (2022)
Publisher : Universitas Serang Raya

Pegawai Terminal Terpadu Merak adalah pegawai yang mempunyai tugas pokok melakukan kegiatan yang meliputi pengaturan ketertiban lalu lintas Terminal dan penyelenggaraan Terminal. Tujuan penelitian ini adalah untuk mengetahui apakah Efektivitas Komunikasi Organisasi dan Loyalitas Kerja Sumber Daya Manusia (SDM) memiliki pengaruh yang signifikan terhadap Kinerja Pegawai Terminal Terpadu Merak. Penelitian ini menggunakan pendekatan kuantitatif. Populasi dan sampel dalam penelitian ini berjumlah 69 pegawai. Penelitian ini dilakukan pada bulan Januari 2020 – Juni 2020. Analisa data yang digunakan adalah uji instrument data, uji asumsi klasik, analisis regresi berganda, koefisien daterminasi, dan uji hipotesis SPSS v.20 for Windows. Berdasarkan hasil penelitian, disimpulkan bahwa: 1) Terdapat pengaruh yang signifikan antara efektivitas komunikasi orgaisasi terhadap kinerja pegawai terminal terpadu merak. 2) Terdapat pengaruh yang signifikan antara loyalitas kerja sumber daya manusia (SDM) terhadap kinerja pegawai terminal terpadu merak. 3) Terdapat pengaruh yang signifikan antara efektivitas komunikasi organisasi (X1) dan loyalitas kerja sumber daya manusia (SDM) (X2) terhadap kinerja pegawai (Y) di Terminal Terpadu Merak, dengan Fhitung >Ftabel ( 14.183 > 3,14 dengan demikian Ho di tolak dan Ha di terima dengan tingkat signifikansi sebesar 0,000 ( 0,000 < 0,05 ). Maka dapat disimpulkan bahwa terdapat pengaruh yang signifikan antara pengaruh efektivitas komunikasi organisasi dan loyalitas kerja sumber daya manusia (SDM) terhadap kinerja pegawai Terminal Terpadu Merak.

The Influence Of Food And Beverage Product Marketing On Consumer Purchasing Interest (Case Study Of Eight-Mart & Canteen In Serang City) Yoga Adiyanto
Brilliant International Journal Of Management And Tourism Vol 3 No 3 (2023): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2428

Marketing cannot be separated from the term marketing mix, which includes place, product, price and promotion. Eight Mart & Canteen is one of the Minimarkets & Canteens that implements this marketing mix strategy with the aim of attracting consumer buying interest so that these consumers can accelerate and improve the development of Minimarkets & Canteens and ultimately increase income turnover. This type of research is field research research ), which is quantitative correlational in nature, because it attempts to find out whether or not there is a causal relationship between the influence of the independent variable and the dependent variable. Data collection techniques in this research used interviews, distributing questionnaires and documentation. The interview technique used was unstructured interviews conducted with employees and managers of Eight Mart & Canteen. The questionnaire was distributed to 67 respondents using a Likert scale measurement. Meanwhile, documentation is used to complete research data to make it easier to study in depth. Documentation in the form of collecting brochures and menu lists at Eight Mart & Canteen. The research results show that the t test calculation shows that the t count is greater than the t table (2.597 > 2.000) so that the null hypothesis (H0) is rejected, and the alternative hypothesis (Ha) is accepted. With the alternative hypothesis accepted, it can be said that the marketing variable (X) has a significant effect on consumer buying interest (Y). The marketing regression coefficient value (X) is 0.431. This shows that the regression coefficient is positive.

Training on Making Financial Reports among Teachers and Students Participating in Online-Based Teaching Campus MBKM Deni Sunaryo; Yoga Adiyanto; Ahmad Firdaus
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 2 No. 1 (2023): Maret : Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v2i1.96

This community service activity program seeks to teach teachers and students participating in the Teaching Campus MBKM the basics of preparing financial reports. Teachers and students in elementary schools need a basic understanding of the preparation of financial reports to apply the theories learned at school. Training from Lecturers to Teachers and Students at SDN 131 Cijawura and SDN 027 Cicadas Bandung City is the method applied in this community service project. Indonesia's situation is still in the COVID-19 pandemic since March 2020 President Joko Widodo informed that many Indonesian people have contracted COVID-19 until the community service activities were carried out on March 5 2023, the counseling was carried out via zoom sessions. The teachers and students who are currently implementing the government program, namely the Teaching Campus MBKM at SDN 131 Cijawura and SDN 027 Cicadas Bandung City clearly understand the subjects taught by the lecturers, seen from the excitement with which these questions are answered during this counseling activity. This activity is expected to help teachers and students understand how to record and make reports so that they can successfully adapt when entering society and make accountability reports for the MBKM Campus Teaching activities.

ASSISTANCE FOR YOUTH GENERATION BASED ON THE PREPARATION OF SIMPLE FINANCIAL STATEMENTS ON MSMEs IN DRANGONG TAMAN KOTA SERANG Syamsudin, Syamsudin; Entis Haryadi; Yoga Adiyanto
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 3 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v1i3.596

The purpose of this dedication for the Young Generation is to provide assistance and counseling to individuals or small entrepreneurs, especially micro and small MSMEs in Drangong Taman Kota Serang about practical and simple knowledge about managing simple finances in accordance with the principles of financial management. The research method used is the classical method with a discussion approach, question and answer, and simulation with the intention that the material can be well received by partners. It is hoped that after this service program is carried out, the participants will have the knowledge and insight as small entrepreneurs who are skilled in managing finances and are also able to look for opportunities to increase family finances as a provision to improve their standard of living for the better.

The Influence Of Digital Marketing, Customer Trust And Brand Image On Customer Satisfaction At Mcdonald's Fast Food Restaurant In Cilegon City Muhamad Suhaemi; Nabila Zahra Auliya; Dhanny Isnaeni Darmawan; Yoga Adiyanto
Journal of Management and Informatics Vol. 2 No. 3 (2023): December : Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar

. This study aims to analyze the effect of digital marketing on brand image, trust and consumer satisfaction at McDonald's fast food restaurants in Cilegon City.The sampling technique in this study was purposive sampling, namely the sample selection method based on certain criteria. That is, McDonald's consumers who have bought McDonald's at least once. Based on the results of the study it can be concluded that: There is a positive and significant influence between Digital marketing on Consumer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Customer Trust on Customer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Brand Image on Customer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City, There is a positive and significant influence between Digital marketing, Consumer Trust and Brand Image on Consumer Satisfaction at Mcdonald's Fast Food Restaurants in Cilegon City.

Sosilaisasi Pencegahan Bullying di Sekolah Melalui Program “Sosialisasi Bahaya Bullying Bagi Mental Siswa” Deni Sunaryo; Hamdan; Santi Octaviani; Yoga Adiyanto
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 1 No. 4 (2023): Oktober : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v1i4.140

The younger generation is the foundation and capital of the nation's development. For this reason, parents, educators and the government are expected to seriously provide the best education for them. The reality is that all citizens, local governments, families and parents are obliged and responsible for providing protection and guaranteeing the fulfillment of children's human rights in accordance with their duties and responsibilities. Legal rules regarding bullying against children have been regulated by the State in the form of laws, meanwhile, a clear understanding of bullying is not yet owned by some adolescents both within the school environment and outside the school environment. Even though acts of bullying can harm other people and can even cause the loss of the future of a child who is a victim of this act. For this reason, the Serang Raya University Service Team is interested in carrying out community service activities for students of SMP Negri 2 Cikeusal Serang which in this case is given in the form of "Socialization of the Dangers of Bullying for Mental Students". using several methods including delivering material directly or lectures, sharing, discussions, questions and answers, and dialogue. The results obtained from the Socialization of the Dangers of Bullying for students' mentality are: the results of this dedication show that students' knowledge about stopping bullying increases, increase knowledge and understanding of legal regulations related to bullying, the impact of bullying.

The Future of Virtual Shopping Assistants : AI-Powered Solutions for a Personalized Marketplace Experience Yoga Adiyanto
Green Inflation: International Journal of Management and Strategic Business Leadership Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/greeninflation.v2i2.323

The advancement of artificial intelligence (AI) technology has transformed the paradigm of shopping experiences on e-commerce platforms. This article examines the future of AI-powered virtual shopping assistants designed to provide personalized solutions in the digital marketplace experience. Virtual shopping assistants, driven by technologies such as chatbots, voice assistants, and machine learning, enable consumers to receive more relevant product recommendations and a shopping experience tailored to their preferences. This study aims to explore how the implementation of AI-powered virtual shopping assistants can enhance customer loyalty, sales conversion, and consumer satisfaction in online marketplaces. Using a mixed-method approach involving in-depth interviews and quantitative surveys, the research identifies consumer perceptions of this technology and its impact on their purchasing decisions. Findings reveal that consumers who engage with AI-powered virtual shopping assistants report more personalized and satisfying shopping experiences, contributing to increased loyalty and sales conversion for e-commerce platforms. This article provides practical insights for marketplace managers to optimize the use of AI in creating more personalized and responsive shopping experiences. Furthermore, this research opens opportunities for further exploration of AI integration across various digital shopping channels.

Navigating Consumer Trust in the Era of AI-Driven Digital Advertising Yoga Adiyanto
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 2 (2025): International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i2.204

The development of artificial intelligence (AI) has significantly changed the digital advertising landscape. However, consumer trust in the use of AI in digital advertising is a crucial issue to understand. This study aims to analyze the influence of perceived intelligence, transparency, and personalization of AI-based advertising on consumer trust levels. Using a quantitative approach through a survey of 500 respondents who are active social media users in Indonesia, the data were analyzed using Structural Equation Modeling (SEM). The results of the study indicate that perceived intelligence and transparency have a significant positive influence on consumer trust, while personalization has a moderate influence. These findings provide theoretical contributions to the digital marketing literature and provide practical guidance for marketers in designing AI-based advertising strategies that are trusted by consumers.

Co-Authors Abdul Fatah Ahmad Firdaus Deni Sunaryo Deni Sunaryo, Deni Dhanny Isnaeni Darmawan Dhany Isnaeni Darmawan Entis Haryadi Hamdan Hamdan Hamdan Muhamad Suhaemi Nabila Zahra Auliya Santi Octaviani Sunaryo, Deni Syamsudin Syamsudin Yoebrilianti, Anggit Yuda Supriyatna

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