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All Journal EKONOMIS : Journal of Economics and Business JURNAL EKOBIS DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Cahaya Mandalika JOURNAL SCIENTIFIC OF MANDALIKA (JSM) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Lentera Pengabdian Revenue: Lentera Bisnis Manajemen Score: Jurnal Lentera Manajemen Pemasaran Jurnal Pengabdian Masyarakat Review: Journal of Multidisciplinary in Social Sciences
Handayani, Langgeng Sri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : EKONOMIS : Journal of Economics and Business

 1 
Pengaruh Availability Product, Store Atmosphere, dan Fasilitas Pendukung Produk terhadap Keputusan Pembelian Produk Glico Wings Ice Cream Afandi, Muhammad Sulaeman; Handayani, Langgeng Sri
Ekonomis: Journal of Economics and Business Vol 8, No 2 (2024): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v8i2.1246

Abstract

This research was conducted to determine the influence of product availability, store atmosphere, and supporting facilities partially on purchasing decisions. The research method used was quantitative with 67 Glico Wings ice cream customers as respondents. The data collected is the result of a questionnaire. Prerequisite testing was carried out with SPSS 25 software. The results of this research partially show that store atmosphere has a negative and insignificant effect on purchasing decisions. Product availability and supporting facilities have a positive and significant influence on purchasing decisions.
Co-Authors Afandi, Muhammad Sulaeman Anggraeni, Melly Sri Appuliani, Ani Hermawan, Herman Ida Abdul Gopar Jayanty, Maghdina Junedi, Junedi MARETA BAYANIE, MARETA Putri , Apriel Triariesta Putri, Apriel Triariesta Rochayata, Budi Rochayata, Kurbandi Satpatmantya Budi Satpatmantya, Kurbandi Syahrul Alim Usman, Danu Widodasih, Wening Ken Wirastomo, Jizenji Tyas