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All Journal EKONOMIS : Journal of Economics and Business JURNAL EKOBIS DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Cahaya Mandalika JOURNAL SCIENTIFIC OF MANDALIKA (JSM) JURNAL ILMIAH GLOBAL EDUCATION Jurnal Lentera Pengabdian Revenue: Lentera Bisnis Manajemen Score: Jurnal Lentera Manajemen Pemasaran Jurnal Pengabdian Masyarakat Review: Journal of Multidisciplinary in Social Sciences
Handayani, Langgeng Sri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Pengaruh Digital Marketing, Word of Mouth dan Persepsi Kemudahan terhadap Keputusan Penggunaan dalam Aplikasi Mobile Banking Livin by Mandiri di PT Bank Mandiri (Persero) Tbk KCP Cikarang Jababeka Jayanty, Maghdina; Handayani, Langgeng Sri
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2719

Abstract

PT Bank Mandiri (Persero) is a banking company that was restructured from several state banks, namely Bumi Daya Bank, State Trade Bank, Export Import Bank and Indonesian Development Bank. This research, entitled the influence of digital marketing, word of mouth, and perceived ease of use on usage decisions in the Livin by Mandiri mobile banking application, is quantitative research with a survey approach via questionnaires. The population in this study were customers of Bank Mandiri KCP Cikarang Jababeka. The sample used in this research was 100 respondents. The sampling used in this research used a simple random sampling technique, namely a technique for taking sample members from the population randomly without paying attention to the overall level. The results of the research show that digital marketing does not have a significant influence on the decision to use Livin by Mandiri mobile banking for Bank Mandiri KCP Cikarang Jababeka customers, word of mouth has a significant influence on the decision to use Livin by Mandiri mobile banking for Bank Mandiri customers KCP Cikarang Jababeka, perception of ease of use significant influence on the decision to use Livin by Mandiri mobile banking for Bank Mandiri KCP Cikarang Jababeka customers.
The Role of E-Commerce in Encouraging the Indonesian Economy during the Covid-19 Epidemic as a Form of Modern Entrepreneurship Wirastomo, Jizenji Tyas; Handayani, Langgeng Sri; Alim, Syahrul
Jurnal Ilmiah Global Education Vol. 5 No. 1 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 1, Maret 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i1.2161

Abstract

The number of sectors in online business makes business actors who want to invest need to guess what online businesses are popular and profitable in the current era of the COVID-19 pandemic, such as e-commerce, edutech and health. startup business sectors, precisely because of this pandemic, experienced a significant increase in business where online health platforms such as Halodoc became popular because they helped the public who only wanted to consult and diagnose health online. The e-commerce business is also a major need for the public in transacting on during this pandemic, considering that people are afraid to shop directly so that purchases of some necessities are made online through e-commerce platforms. In addition to the well-established national e-commerce business platforms, local e-commerce platforms are also emerging, especially to meet basic needs. Young people in several cities create local e-commerce platforms to help the process of buying goods from consumers to the market. Next, there are startup business collaboration tools, such as the Zoom and GotoMeeting applications, which have become popular in the era of the COVID-19 pandemic. Foreign companies have taken opportunities in this sector, considering that there are still few or no players taking advantage of the collaboration tools startup business. People are increasingly avoiding public places and offline retail stores, so online sales for some sectors are increasing. Reporting from neilpatel.com, conversions for the food, health and pharmaceutical sectors increased significantly. The food sector experienced an increase of 55%, health 19%, and pharmaceuticals 11%. In the United States alone, online sales are predicted to increase by up to 12% of their total spending in 2020. From these results, it can be concluded that behind the many benefits of online e-commerce business, there are still many impacts for other offline businessmen who do not use media. social as a means of business.
Co-Authors Afandi, Muhammad Sulaeman Anggraeni, Melly Sri Appuliani, Ani Hermawan, Herman Ida Abdul Gopar Jayanty, Maghdina Junedi, Junedi MARETA BAYANIE, MARETA Putri , Apriel Triariesta Putri, Apriel Triariesta Rochayata, Budi Rochayata, Kurbandi Satpatmantya Budi Satpatmantya, Kurbandi Syahrul Alim Syamsiar, Syamsiar Usman, Danu Widodasih, Wening Ken Wirastomo, Jizenji Tyas