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All Journal INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS GLOBAL: Jurnal Lentera BITEP
Pratiwi, Luthfi Sekar
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Live Streaming Selling Dan Online Customer Review Terhadap Kepercayaan Konsumen Untuk Meningkatkan Keputusan Pembelian Damanik, Rinda Putri Agusti; Abdurahman, Abdurahman; Permana, Hilman; Pratiwi, Luthfi Sekar; Setyaningrum, Retno Purwani
GLOBAL: Jurnal Lentera BITEP Vol. 2 No. 03 (2024): Juni 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/global.v2i03.432

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh live streaming selling dan online customer review terhadap kepercayaan konsumen untuk meningkatkan keputusan pembelian pada e-commerce Shopee dengan melakukan studi kasus pengguna Shopee di Cikarang. Hal ini dilatarbelakangi oleh Shopee yang telah menjadi platform yang paling banyak dikunjungi di Indonesia, terutama pada periode Januari – September 2023. Metode penelitian yang digunakan adalah survei kuesioner yang disebarkan kepada pengguna Shopee di Cikarang. Data yang terkumpul akan dianalisis menggunakan pendekatan statistik dan model system SEM PLS versi 4.0. Hasil penelitian ini diharapkan dapat memberikan wawasan berharga tentang hal-hal yang dapat menjadi pertimbangan bagi pelaku bisnis yang membuka toko online di Shopee sehingga dapat meningkatkan keberlanjutan bisnis para pelaku UMKM. Hasil penelitian ini adalah live streaming selling dan online customer review berpengaruh positif dan signifikan terhadap Keputusan pembelian dan kepercayaan pelanggan. Namun, kepercayaan pelanggan tidak berpengaruh positif dan signifikan terhadap Keputusan pembelian pelanggan di platform Shopee.
The Influence of Human Resource Management Strategy and Job Satisfaction on Volunteer Retention Permana, Hilman; Pratiwi, Luthfi Sekar; Damanik, Rinda Putri Agusti; Purnamasari, Pupung
International Journal of Education, Information Technology, and Others Vol 8 No 1 (2025): International Journal of Education, information technology   and others
Publisher : Peneliti.net

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Abstract

This research aims to explore the impact of human resource strategies on volunteer retention in international humanitarian organizations, with a focus on job satisfaction as a mediating variable. Quantitative methods were used, with data analysis using the Partial Least Square (PLS) technique. Data was collected through a questionnaire with a Likert scale (1-5) and in-depth interviews, involving 200 volunteer respondents from organizations such as UNHCR, ICRC, and MSF. Research findings show that human resource strategies that include training, career development, and providing incentives have a significant impact on volunteer retention. In addition, job satisfaction acts as a significant mediator in this relationship. Aspects such as recognition, interpersonal relationships, and working conditions play an important role in strengthening loyalty and extending the duration of volunteers' contributions. The results of this research highlight the importance of implementing a comprehensive human resource strategy to maintain the involvement of volunteers, especially from the younger generation
Co-Authors Abdurahman . Damanik, Rinda Putri Agusti Permana, Hilman Pupung Purnamasari Retno Purwani Setyaningrum