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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Pesik, Mex Usmeni
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

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Creative Economy and Gender Empowerment in Tourism: Investigating Bartender Training for Women in Batu Putih Bawah Village Pesik, Mex Usmeni; Lagarense, Bet El Silisna; Walansendow, Agustinus; Pangemanan, Jemmy Rudolf; Kondoj, Telly Hetty Isye; Djamali, Radjab; Kamagi, Jongky Wuner; Lumare, Mercy Ariane
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.649

Abstract

This study explores the intersection of the creative economy and gender empowerment in the context of rural tourism development. Focusing on bartender training for women in Batu Putih Bawah Village, Bitung City, Indonesia, the research investigates how vocational skill development in mixology can serve as a strategic entry point for women's participation in the tourism value chain. Drawing from a gender-inclusive development framework and the creative economy paradigm, the study employs a qualitative case study method involving interviews, observations, and documentation. The findings suggest that bartender training not only enhances women's technical competencies but also fosters self-confidence, economic independence, and social recognition. However, structural challenges such as limited market access, traditional gender roles, and a lack of institutional support remain persistent barriers. This research contributes to the discourse on sustainable tourism and inclusive growth by proposing an integrated model for women’s empowerment through creative vocational pathways. The study also provides insights for policymakers, tourism practitioners, and educators seeking to strengthen local capacities and gender equity within emerging tourism destinations.
Design of Savana Hills Ecotourism Tracking Route in Pulisan Village, Likupang Regency, North Minahasa Lagarense, Bet El Silisna; Pesik, Mex Usmeni; Walansendow, Agustinus
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 2 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.2.166-174

Abstract

The community service program with the students focuses on Pulisan Village, which is in the Likupang KEK (Special Economic Zone) area and a super-priority tourism destination. Pulisan has many attractions, including beaches, islands, and sea. However, Pulisan also needs new tourist attractions, specifically terrestrial tourist attractions, to distribute tourist visits well. Therefore, a community service program with students is carried out in collaboration with partners, namely tourism care groups entitled Designing the Savana Hill Ecotourism Tracking Route in Pulisan Village, Likupang, North Minahasa Regency. The method used was direct assistance to the community, in this case, the Pulisan Village tourism awareness group responsible for developing the Pulisan Tourism Village. The design of the ecotourism tracking route used mapping technology to determine the direction and location points created, as well as stopping points along the Pulisan Savana Hill tracking route. With the Savana Hill tracking route, tourist visits are focused on the sea, islands, and beaches, and they are distributed to Savana Hill using the designed tracking route. The community service program with students resulted in an output, namely the design of a tracking route with three stopping points (shelters).
Co-Authors agustinus walansendow Bet El Silisna Lagarense, Bet El Silisna Djamali, Radjab Kamagi, Jongky Wuner Kondoj, Telly Hetty Isye Lumare, Mercy Ariane Pangemanan, Jemmy Rudolf