Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal SIGn Journal of Social Science Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Kondoj, Telly Hetty Isye
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Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Creative Economy and Gender Empowerment in Tourism: Investigating Bartender Training for Women in Batu Putih Bawah Village Pesik, Mex Usmeni; Lagarense, Bet El Silisna; Walansendow, Agustinus; Pangemanan, Jemmy Rudolf; Kondoj, Telly Hetty Isye; Djamali, Radjab; Kamagi, Jongky Wuner; Lumare, Mercy Ariane
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 7 No. 2 (2025): August-December
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i2.649

Abstract

This study explores the intersection of the creative economy and gender empowerment in the context of rural tourism development. Focusing on bartender training for women in Batu Putih Bawah Village, Bitung City, Indonesia, the research investigates how vocational skill development in mixology can serve as a strategic entry point for women's participation in the tourism value chain. Drawing from a gender-inclusive development framework and the creative economy paradigm, the study employs a qualitative case study method involving interviews, observations, and documentation. The findings suggest that bartender training not only enhances women's technical competencies but also fosters self-confidence, economic independence, and social recognition. However, structural challenges such as limited market access, traditional gender roles, and a lack of institutional support remain persistent barriers. This research contributes to the discourse on sustainable tourism and inclusive growth by proposing an integrated model for women’s empowerment through creative vocational pathways. The study also provides insights for policymakers, tourism practitioners, and educators seeking to strengthen local capacities and gender equity within emerging tourism destinations.
Development Strategy for Palaes Village Mangrove Park Ecotourism as a Buffer Destination of the Likupang National Strategic Tourism Area Kondoj, Telly Hetty Isye; Solang, Jeanlly Adri; Gumolili, Youdy Joseph Hendrik; Sendow, Deby Christiani; Lendo, Fresi Beatrix; Sahentumuwo, Yuliana M.
SIGn Journal of Social Science Vol 6 No 1: Juni - November 2025
Publisher : CV. Social Politic Genius (SIGn)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37276/sjss.v6i1.519

Abstract

Palaes Village possesses significant mangrove ecotourism potential as a buffer destination for the Likupang National Strategic Tourism Area; however, its performance remains low. This study aims to formulate a sustainable ecotourism development strategy by identifying potential opportunities, analyzing strategic factors (SWOT), and developing a priority digital marketing strategy. A descriptive qualitative method was employed. Data were collected via observation, in-depth interviews with purposive informants, and documentation, then validated using triangulation. Data were analyzed using the SWOT framework, which was further developed by the 4A1I and CBET frameworks. The findings reveal a fundamental paradox. The destination possesses significant Strengths in Attraction and Amenities, including the availability of homestays and MSME Kiosks. However, these are nullified by critical structural Weaknesses. These Weaknesses are identified as a severe deficit in Accessibility (poor roads), a complete failure in Ancillary Services (promotion), and institutional fragility (governance). The development strategy must be CBET-based, striking a balance among the conservation, economic, and social pillars. Two priority strategies are recommended: infrastructure advocacy to improve Accessibility and the adoption of Digital Marketing, rebranding the destination as ‘Educative Ecotourism’.
Co-Authors agustinus walansendow Bet El Silisna Lagarense, Bet El Silisna Deby Cnristiyani Sendow Djamali, Radjab Fresi Beatrix Lendo Gumolili, Youdy Joseph Hendrik Kamagi, Jongky Wuner Lumare, Mercy Ariane Pangemanan, Jemmy Rudolf Pesik, Mex Usmeni Sahentumuwo, Yuliana M. Solang, Jeanlly Adri