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Nugrahani, Cahaya
Unwidha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengukuran Motivasi Berwirausaha Mahasiswa melalui Pembelajaran Bisnis Berbasis Proyek Nugrahani, Cahaya; Marjukah, Anis; Sri Nugroho, Arif Julianto; Haryono, Purwo
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1180

Abstract

This research has an urgency to form a project-based entrepreneurial learning model as a superior learning model to create competitive undergraduate graduates. The purpose of activity is to test whether the learning model obtained by students through project-based entrepreneurship education can strengthen attitude variable towards students' interest in entrepreneurship. The research method is in the form of experimental research on model development (R&D) through experimental and control variables. Sampling was used purposively on 60 students. Operationalization of the project-based business learning model includes input integration involving students who have initial pilot business projects, processes with classical training activities on business feasibility, innovation, business motivation, role playing, business visits to assist prospective new entrepreneurs accompanied by monitoring activities. The results of the activity provide a conclusion that project-based business learning activities are effectively carried out which is proven by the emergence of students’ interest in the real practice of opening
PENGUKURAN INTENSI KONSUMEN TERHADAP PRODUK ELEKTRONIKA BERBASIS PEMASARAN HIJAU Pratomo, Sigit Adhi; sri Nugroho, Arif Julianto; Jati, Agung Nugroho; Nugrahani, Cahaya; Tasari, Tasari; Haris, Abdul
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1295

Abstract

Electronic waste (e-waste) is currently a global issue which has a negative impact on the environment people and health. The negative impact has begun to spur the electronic industry in the World and in Indonesia to create environmentally friendly products and management of waste arrangement to be recycled. This study aims to analyze the effect of green marketing on intention decisions based on Zam-Zam electronic green product shop in Klaten City Central Java. The sample is 120 respondents of electronic product buyer consumers. The sampling technique is done by non random- purposive sampling. The variables used in the study include green product quality activities and green promotional improvement as an independent variable and green product purchasing intention as the dependent variable. Test of the statistics model done by SPSS 21. Model tests include the validity and reliability of questionnaire items, normality test, correlation coefficient test, multiple linear regression test, partial test (t test), simultaneous test (F test) and determination coefficient test (R2 test). The results of the study prove that the quality of green electronic products and green advertising have a positive and significant effect on the decision to intention electronic products at Zam-Zam shop in Klaten City
Co-Authors Haris, Abdul Haryono, Purwo Jati, Agung Nugroho Marjukah, Anis Pratomo, Sigit Adhi Sri Nugroho, Arif Julianto Tasari Tasari