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Marjukah, Anis
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PEGUKURAN MUTU LAYANAN PERUMAHAN KELAS MENENGAH BERBASIS KONSTRUKSI ECO-GREEN BUILDING: KAJIAN PERILAKU KONSUMEN Suranto, Much; Sri Nugroho, Arif Julianto; Supratikno, Supratikno; Pratomo, Sigit Adhi; Santoso, Agus; Marjukah, Anis; Tasari, Tasari
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1194

Abstract

This study aimed to test the value of the gap as well as efforts to close the gap through the Servqual test. The population in this study were consumers of Kotabaru Land middle-upper housing through the Taman Anggrek Jogonalan Klaten brand where this housing has implemented the green building concept. Samples were taken in the research by purposive sampling as many as 40 respondents. Attributes in the green building service quality questionnaire include tangibles, reliability, responsiveness, assurance and empathy. Quantitative tests were carried out including item tests of reliability and validity and Servqual confirmation tests. The test results obtained that the confirmation value has a positive value of 58.27 with the lowest positive value on the reliability dimension. Improvement efforts must continue to be carried out by the company with the emphasis on improvement on the value that has the lowest positive dimension followed by the next positive value. The increasing service quality of the housing of Kotabaru Land-Taman Anggrek Klaten applying the green building concept will lead to the increasing of consumer satisfaction and strengthening of company competitiveness
Pengukuran Motivasi Berwirausaha Mahasiswa melalui Pembelajaran Bisnis Berbasis Proyek Nugrahani, Cahaya; Marjukah, Anis; Sri Nugroho, Arif Julianto; Haryono, Purwo
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1180

Abstract

This research has an urgency to form a project-based entrepreneurial learning model as a superior learning model to create competitive undergraduate graduates. The purpose of activity is to test whether the learning model obtained by students through project-based entrepreneurship education can strengthen attitude variable towards students' interest in entrepreneurship. The research method is in the form of experimental research on model development (R&D) through experimental and control variables. Sampling was used purposively on 60 students. Operationalization of the project-based business learning model includes input integration involving students who have initial pilot business projects, processes with classical training activities on business feasibility, innovation, business motivation, role playing, business visits to assist prospective new entrepreneurs accompanied by monitoring activities. The results of the activity provide a conclusion that project-based business learning activities are effectively carried out which is proven by the emergence of students’ interest in the real practice of opening
POSISIONING KEUNGGULAN MUTU LAYANAN UNIVERSITAS SWASTA MENGGUNAKAN UJI MULTIDIMENSIONAL SCALLING sri Nugroho, Arif Julianto; Haris, Abdul; Marjukah, Anis; Setyawanti, Dandang; Tukiyo, Tukiyo; Tasari, Tasari
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1294

Abstract

This research aims to conduct a perceptual mapping test of private universities in the Soloraya area based on student perceptions of service quality. The research object as samples was students at five universities, namely Unwidha, UMS, Muhammadiyah University of Klaten, Unisri and Unsa with a total of 100 respondents. The sampling technique was non-random purposive sampling. Service quality attributes tested in the research included brand image, quality of education, tuition fees, campus facilities, academic environment, and quality of teaching staff provided by a number of universities. The test activities carried out in the research included testing the validity and reliability of items as well as multidimensional scaling tests. The MDS test is useful in providing exposure to the perception map in the mind map of students at each university that is close to each other or farthest away based on the attribute of service quality excellence. The university position that appears in a perception map will show the excellent quality position of a university compared to other universities. Quantitative test of the perception map used SPSS 21 software. The research results found a map of the position of each university as an effort to develop a strategy to increase competitive excellence. UMS and Unisri are in a relatively excellent quadrant position compared to the other three universities. The beginning of research activities is to propose marketing strategy solutions to win competition among university institutions in the future
PENGUKURAN KINERJA LAYANAN RM PADANG ANDALAS KLATEN BERBASIS MODEL SERVQUAL Nugroho, Arif Julianto Sri; Haris, Abdul; Marjukah, Anis; Jati, Agung Nugroho; Wulandari, Aniek; Purnomo, Harri
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1357

Abstract

Penelitian ini bertujuan mengukur kepuasan layanan konsumen RM Padang Andalas Jl KH Dewantara Klaten melalui uji gap antara harapan mutu layanan dan persepsi pelanggan terhadap mutu layanan yang telah diberikan pihak pengelola RM Padang. Uji model meliputi uji kuantitatif sampel responden sebanyak 100 pelanggan rumah makan Padang. Teknik pengambilan sampel dilakukan secara purposive sampling selama 2 bulan kegiatan lapangan. Uji kuantitatif dilakukan dalam penelitian meliputi uji kesahihan dan keandalan butir kuesioner serta uji kuantitatif konfirmasi model Servqual. Hasil penelitian memaparkan bahwa semua dimensi dalam uji Servqual meliputi bukti fisik, daya tanggap, reliabilitas, jaminan dan empati kesemuanya masih memiliki nilai kesenjangan negatif dengan nilai rerata - 57.27 poin. Hasil ini diartikan kelima dimensi belum memuaskan pelanggan. Dimensi bukti fisik dari uji kuantitatif memiliki nilai kesenjangan terbesar senilai – 75.50 poin. Pihak RM Padang Andalas harus memberikan prioritas perbaikan untuk memperbaiki mutu layanan pada dimensi nilai negatif terbesar diikuti perbaikan pada urutan negatif berikutnya untuk meningkatkan kepuasan konsumen. Kesemuanya bermuara pada meningkatnya daya saing manajemen pengelolaan ausaha bisnis mikro jasa restoran khas daerah di wilayah Klaten.
Co-Authors Haris, Abdul Haryono, Purwo Jati, Agung Nugroho Nugrahani, Cahaya Nugroho, Arif Julianto Sri Pratomo, Sigit Adhi Purnomo, Harri Santoso, Agus Setyawanti, Dandang Sri Nugroho, Arif Julianto Supratikno, Supratikno Suranto, Much Tasari Tasari Tukiyo, Tukiyo Wulandari, Aniek