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Haris, Abdul
Unwidha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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POSISIONING KEUNGGULAN MUTU LAYANAN UNIVERSITAS SWASTA MENGGUNAKAN UJI MULTIDIMENSIONAL SCALLING sri Nugroho, Arif Julianto; Haris, Abdul; Marjukah, Anis; Setyawanti, Dandang; Tukiyo, Tukiyo; Tasari, Tasari
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1294

Abstract

This research aims to conduct a perceptual mapping test of private universities in the Soloraya area based on student perceptions of service quality. The research object as samples was students at five universities, namely Unwidha, UMS, Muhammadiyah University of Klaten, Unisri and Unsa with a total of 100 respondents. The sampling technique was non-random purposive sampling. Service quality attributes tested in the research included brand image, quality of education, tuition fees, campus facilities, academic environment, and quality of teaching staff provided by a number of universities. The test activities carried out in the research included testing the validity and reliability of items as well as multidimensional scaling tests. The MDS test is useful in providing exposure to the perception map in the mind map of students at each university that is close to each other or farthest away based on the attribute of service quality excellence. The university position that appears in a perception map will show the excellent quality position of a university compared to other universities. Quantitative test of the perception map used SPSS 21 software. The research results found a map of the position of each university as an effort to develop a strategy to increase competitive excellence. UMS and Unisri are in a relatively excellent quadrant position compared to the other three universities. The beginning of research activities is to propose marketing strategy solutions to win competition among university institutions in the future
PENGUKURAN INTENSI KONSUMEN TERHADAP PRODUK ELEKTRONIKA BERBASIS PEMASARAN HIJAU Pratomo, Sigit Adhi; sri Nugroho, Arif Julianto; Jati, Agung Nugroho; Nugrahani, Cahaya; Tasari, Tasari; Haris, Abdul
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1295

Abstract

Electronic waste (e-waste) is currently a global issue which has a negative impact on the environment people and health. The negative impact has begun to spur the electronic industry in the World and in Indonesia to create environmentally friendly products and management of waste arrangement to be recycled. This study aims to analyze the effect of green marketing on intention decisions based on Zam-Zam electronic green product shop in Klaten City Central Java. The sample is 120 respondents of electronic product buyer consumers. The sampling technique is done by non random- purposive sampling. The variables used in the study include green product quality activities and green promotional improvement as an independent variable and green product purchasing intention as the dependent variable. Test of the statistics model done by SPSS 21. Model tests include the validity and reliability of questionnaire items, normality test, correlation coefficient test, multiple linear regression test, partial test (t test), simultaneous test (F test) and determination coefficient test (R2 test). The results of the study prove that the quality of green electronic products and green advertising have a positive and significant effect on the decision to intention electronic products at Zam-Zam shop in Klaten City
PENGUKURAN KINERJA LAYANAN RM PADANG ANDALAS KLATEN BERBASIS MODEL SERVQUAL Nugroho, Arif Julianto Sri; Haris, Abdul; Marjukah, Anis; Jati, Agung Nugroho; Wulandari, Aniek; Purnomo, Harri
Surakarta Management Journal VOLUME 6 NO. 2 DESEMBER 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i2.1357

Abstract

Penelitian ini bertujuan mengukur kepuasan layanan konsumen RM Padang Andalas Jl KH Dewantara Klaten melalui uji gap antara harapan mutu layanan dan persepsi pelanggan terhadap mutu layanan yang telah diberikan pihak pengelola RM Padang. Uji model meliputi uji kuantitatif sampel responden sebanyak 100 pelanggan rumah makan Padang. Teknik pengambilan sampel dilakukan secara purposive sampling selama 2 bulan kegiatan lapangan. Uji kuantitatif dilakukan dalam penelitian meliputi uji kesahihan dan keandalan butir kuesioner serta uji kuantitatif konfirmasi model Servqual. Hasil penelitian memaparkan bahwa semua dimensi dalam uji Servqual meliputi bukti fisik, daya tanggap, reliabilitas, jaminan dan empati kesemuanya masih memiliki nilai kesenjangan negatif dengan nilai rerata - 57.27 poin. Hasil ini diartikan kelima dimensi belum memuaskan pelanggan. Dimensi bukti fisik dari uji kuantitatif memiliki nilai kesenjangan terbesar senilai – 75.50 poin. Pihak RM Padang Andalas harus memberikan prioritas perbaikan untuk memperbaiki mutu layanan pada dimensi nilai negatif terbesar diikuti perbaikan pada urutan negatif berikutnya untuk meningkatkan kepuasan konsumen. Kesemuanya bermuara pada meningkatnya daya saing manajemen pengelolaan ausaha bisnis mikro jasa restoran khas daerah di wilayah Klaten.
Co-Authors Jati, Agung Nugroho Marjukah, Anis Nugrahani, Cahaya Nugroho, Arif Julianto Sri Pratomo, Sigit Adhi Purnomo, Harri Setyawanti, Dandang Sri Nugroho, Arif Julianto Tasari Tasari Tukiyo, Tukiyo Wulandari, Aniek