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All Journal Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Perspektif: Jurnal Pendidikan dan Ilmu Bahasa
Syarifah Nur Kholidah
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Lingkungan Internal Melalui Peran Sumber Daya Manusia Dalam Merencanakan Strategi Pemasaran Lembaga Pendidikan Syarifah Nur Kholidah; Sultan Alawuddin Alislami; Hesti Kusumaningrum
Perspektif : Jurnal Pendidikan dan Ilmu Bahasa Vol. 2 No. 3 (2024): September : Jurnal Pendidikan dan Ilmu Bahasa
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/perspektif.v2i3.1439

Abstract

This research was conducted with the aim of analyzing the internal environment of educational institutions through the role of human resources in planning their marketing strategies. This type of research uses library research with the library study method. The research process was carried out by reviewing literature and analyzing topics relevant to the discussion as a data collection method. The findings of this study indicate that human resources play a crucial role in designing and implementing marketing strategies for educational institutions. With a deep understanding of an institution's internal strengths and weaknesses, human resources can identify opportunities and threats in the education market. An effective marketing strategy requires synergy between various departments within an educational institution. Human resources play an important role in facilitating various marketing ideas supported by the use of technology to make marketing strategies more effective. By using technology, human resources can improve their performance to carry out marketing optimally. The practical implications of these findings include the importance of human resource collaboration in planning marketing strategies by utilizing technology support to create creative marketing ideas, able to reach the wider community, and meet market needs.
Analisis Kebijakan Larangan Study Tour dan Dampaknya terhadap Motivasi Belajar Siswa Indonesia Rakha Putra Setya; Najwa Fithriyah; Naya Aranti Fitri; Syarifah Nur Kholidah; Suhardi Suhardi
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.2940

Abstract

This research is motivated by the limited study of the impact of the study tour ban policy in Indonesia, even though this phenomenon has significant implications for the educational, economic, and social ecosystem. Study tours have been considered as one of the experiential learning methods that provide direct experience to students to understand learning materials in a real context. However, with the prohibition policy, there has been a drastic change in the dynamics of teaching and learning activities, especially in terms of student learning motivation. This study aims to comprehensively analyze the positive, negative, and unexpected impacts of the implementation of the study tour ban policy. The research method used is descriptive qualitative with a literature review approach. Various secondary sources, such as journal articles, news, policy reports, and related publications, were systematically analyzed using the education policy analysis framework. The results of the study show that this policy has a positive side, such as improving student safety and reducing the financial burden of parents. However, on the other hand, this policy also reduces students' opportunities to learn outside the classroom, limits access to authentic learning resources, and decreases motivation to learn due to the loss of the hands-on experiential learning aspect. In addition, unexpected impacts were also found, such as the weakening of the local tourism sector which has been a study tour destination, as well as the emergence of learning innovations based on local wisdom as a form of adaptation. The main conclusion of this study is that the policy of total ban on study tours is only a partial solution that causes a trade-off between pragmatic safety and pedagogical quality. Therefore, it is recommended that this policy be transformed into strict regulations with safety, risk management, and affordable cost standards so that the student learning experience remains optimal.
Co-Authors Kusumaningrum, Hesti Najwa Fithriyah Naya Aranti Fitri Rakha Putra Setya Suhardi Suhardi Sultan Alawuddin Alislami