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This Author published in this journals
All Journal Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Tusriyanto
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Contemporary Administration and Management (ADMAN)

 1 
Business Innovation Strategies for SMEs in Welcoming the New Year: The Perspective of Generation Z as the Main Market Tusriyanto; Yani, Ahmad; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.242

Abstract

This study aims to analyze business innovation strategies for SMEs in welcoming the New Year, with a focus on Generation Z as the primary market. The research employs a qualitative approach using a literature review method, drawing data from scientific articles published between 2010 and 2024 obtained through Google Scholar. Out of 30 articles found, 20 were selected after a rigorous screening process. The analysis shows that Generation Z prefers digital-based innovation, sustainability, personalization, and optimal customer experiences. Case studies of SMEs such as ShopatMaple, TanamKita, and Kopi Kenangan demonstrate that digital marketing strategies, collaborations with influencers, and the reinforcement of sustainability values can enhance SMEs' competitiveness and customer loyalty. This study contributes to understanding how SMEs can leverage the New Year's momentum to create innovations that meet the needs of the Generation Z market.
Analysing the Role of Visual Content in Increasing Attraction and Conversion in MSME Digital Marketing Sunarso, Budi; Tusriyanto; Mustafa, Fahrina
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.79

Abstract

In the rapidly digitizing era, the business world, especially Micro, Small, and Medium Enterprises (MSMEs), undergoes significant changes in marketing strategies. Digital marketing has become a highly effective tool to enhance visibility and customer attraction. In this context, visual content plays a crucial role as a primary element in crafting digital campaigns. This research aims to analyze the role of visual content in enhancing attraction and conversion in MSMEs' digital marketing. The approach involves an in-depth exploration of literature through qualitative analysis, intending to achieve a comprehensive understanding of the subject from 2013 to 2023. The study results indicate that in the continually evolving digital marketing landscape, the role of visual content in supporting MSMEs is crucial. Visual content not only captures consumer attention but also builds brand identity, enhances engagement on social media, strengthens storytelling, simplifies product understanding, supports SEO, and ultimately increases conversion rates. By effectively designing and optimizing visual content, MSMEs can harness its full potential to grow and succeed in the digital market.
Innovative Strategies to Enhance the Quality of Higher Education Management: Human Resource Development and the Critical Role of Communication Tusriyanto; Siminto; Az Zaakiyyah, Hizbul Khootimah
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.128

Abstract

Higher education plays a pivotal role in developing high-quality and competitive human resources. In this era of globalization, the dynamics of higher education environments are becoming increasingly complex, requiring innovative management to address challenges and ensure quality improvement. This research aims to elucidate innovative strategies for enhancing the quality of higher education management through human resource development and the critical role of communication. The study employs a qualitative literature review method with a literature search approach on academic sources. The primary data sources are obtained from Google Scholar, an online scholarly search platform, encompassing articles, books, theses, and other academic publications. The data collection period spans from 2013 to 2024, ensuring that the literature used is relatively recent and relevant to the current research context. The study's findings indicate that in the face of the increasingly complex dynamics of higher education, the successful implementation of innovative strategies to enhance the quality of higher education management is crucial. From the aforementioned exposition, it can be concluded that human resource development, collaboration with industries, the critical role of communication, and the utilization of technology are the main pillars that can guide higher education institutions towards greater achievements.
Co-Authors ahmad yani Ausat, Abu Muna Almaududi Az Zaakiyyah, Hizbul Khootimah Mahardhani, Ardhana Januar Mustafa, Fahrina Nurcholidah, Lilik Santosa, Sonny Siminto Suherlan Sulaeman, Moh. Muklis Sunarso, Budi