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All Journal Journal of Humanities and Social Studies Formosa Journal of Applied Sciences (FJAS) Indonesian Journal of Contemporary Multidisciplinary Research Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER)
Sulaeman, Moh. Muklis
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Marketing Transformation through Social Media: Implications for Business Growth and HR Performance Efficiency Sulaeman, Moh. Muklis; Alista, Mery Nur; Nizar, Muhammad Rifqi Alfian; Alvianto, Victor; Prembayun, Sekar Dewi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 2 (2024): August 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i2.194

Abstract

In today's digital era, social media has become one of the main tools in marketing strategy. Social media has changed the way consumers seek information, make decisions, and interact with brands. Consumers are now more likely to seek recommendations from friends or online reviews before buying a product or service. This research aims to comprehensively examine how marketing transformation through social media affects business growth and the efficiency of Human Resources (HR) performance in the company. This research uses a literature review method with a qualitative approach and descriptive analysis. Data is taken from articles available on Google Scholar in the 2015-2024 timeframe. The study results show that the transformation of marketing through social media has brought significant changes in the way companies interact with customers and promote their products. By leveraging platforms such as Facebook, Instagram, Twitter, and LinkedIn, companies can increase their reach, improve interaction with audiences, and optimise their operational efficiency.
The Role of Social Innovation in Enhancing the Economic Welfare of Rural Communities Badriyah, Nurul; Lazuardi, Yanuar; Bakri; Sulaeman, Moh. Muklis
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 3 (2024): September 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i3.218

Abstract

Social innovation has become one of the key strategies in promoting economic welfare across various regions, particularly in rural communities that often face structural challenges such as poverty, limited access to resources, and low education levels. This study aims to analyze the role of social innovation in improving the economic welfare of rural communities. A qualitative literature review method was employed, utilizing data from articles available on Google Scholar, published between 2018 and 2023. The findings of this study reveal that social innovation plays a highly significant role in enhancing the economic welfare of rural communities. Through collaborative approaches, local empowerment, and the utilization of available resources, social innovation can address various challenges faced by rural communities, such as limited market access, technology, and financing. Case studies, including the village of Nglanggeran in Yogyakarta, sustainable agricultural programs in Central Java, and digital initiatives like "Farmers Go Online," demonstrate that social innovation can create sustainable positive impacts. Social innovation has the potential to be a key driver of inclusive economic growth in rural areas by emphasizing active local community participation and cross-sector collaboration.
COMPARATIVE CONSUMER PERCEPTIONS TO PURCHASE DECISIONS OF DRINKING WATER IN PACKED BRAND LE MINERAL AND AQUA IN TIKUNG, LAMONGAN REGENCY Nurcholidah, Lilik; Sulaeman, Moh. Muklis
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 3 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i3.4017

Abstract

By knowing consumer perceptions, companies can prepare new strategies and make comparisons by obtaining a lot of information from consumers. Companies can find out many things from consumer perceptions, one of which is knowing the advantages of competing products, the shortcomings of their own products. So that the company more quickly anticipates its shortcomings and makes improvements. The purposes of this study are (1) to determine the comparison of consumer perceptions of the decision to purchase bottled drinking water with the brand Le mineral and Aqua in the Tikung sub-district, Lamongan Regency (2) To determine the most dominant consumer purchased between drinking water in the brand Le mineral and Aqua. on purchasing decisions in the Tikung sub-district, Lamongan Regency. In this study, there were 1,105 consumers who consumed bottled drinking water with the brand Le mineral and Aqua at the UD Barokah store, Tikung sub-district, Lamongan Regency. The sample in this study were 100 respondents. Sampling in this study were people or consumers who had bought bottled drinking water with the brand Le mineral and Aqua at the UD Barokah Store. Based on a comparative descriptive analysis of consumer perception variables which include price and product quality indicators, there are significant differences in consumer perceptions between Le Minerl Le and Aqua on purchasing decisions in Tikung Lamongan District.
DEVELOPMENT AND INNOVATION OF SENDANG BATIK DESIGN AND MOTIVATION DURING THE NEW NORMAL TIME WITH SIWALAN LEAF AND FRUIT MOTIF Ruswaji, Ruswaji; Sulaeman, Moh. Muklis; Febrian A., Bimbie
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 3 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i3.4212

Abstract

Batik art is a local cultural heritage that stores knowledge and local wisdom of high value. In other words batik is a craft that has high artistic value and has long been a part of Indonesian culture.   Therefore Sendang Lamongan batik is one of the cultural heritage that needs to be preserved, protected and supported by its development. This devotion tries to develop the design of Batik Sendang Lamongan motif as a result of cultural acculturation of its people, so that it can be an asset for cultural heritage. The focus and priority of design development motifs depart from the problem is still limited variety of existing ornaments. The purpose of this program is to improve the quality of batik products through the development of batik motif designs based on local wisdom.  Second, expanding the market segment, not only in lamongan area but also other regions including outside east Java province. This program method is a discussion and observation conducted to identify problems, conduct activities, training workshops on the development of batik motifs based on local wisdom, followed by mentoring, monitoring and evaluation.  This program produces new batik motifs based on local wisdom from flora natural sources, namely with The Leaves and Fruits of Borassus.
Analysis of Work Environment, Compensation, Training, and Work Discipline on Employee Loyalty Mediated by Job Performance at Badan Pusat Statistik Lamongan Using Partial Least Square (PLS)-Structural Equation Modeling (SEM) Sholihah, Zumrotus; Muhtarom, Abid; Hamzah, Muhammad Imron; Lazuardi, Yanuar; Sulaeman, Moh. Muklis
Indonesian Journal of Contemporary Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/modern.v4i1.13193

Abstract

This research aims to determine the influence of the Work Environment, Compensation, Training and Work Discipline on Employee Loyalty mediated by Work Performance at the Lamongan Central Statistics Agency. This research uses descriptive quantitative research. Data collection for this thesis was taken through a questionnaire. The respondents in this research were employees and partners of the Lamongan Central Statistics Agency in November and December 2024. The research results state that the influence of employee loyalty has a positive and significant effect on employee loyalty. Compensation has a negative and insignificant effect on employee loyalty. Training has a positive but not significant effect on employee loyalty. Work discipline has a positive and significant effect on employee loyalty. The work environment has a positive but not significant effect on work performance. Compensation has a positive and significant effect on work performance. Training has no positive and insignificant effect on work performance. Work discipline has a positive and significant effect on work performance. Employee loyalty has a positive and significant effect on work performance. Work performance is able to mediate between the independent variable and the dependent variable.
Sustainable Digital Marketing Strategy for Long-Term Growth of MSMEs Risdwiyanto, Andriya; Sulaeman, Moh. Muklis; Rachman, Andy
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.70

Abstract

In recent years, the advancement of digital technology has brought fundamental changes in consumer behavior regarding information seeking, product comparison, and purchasing. Small and Medium Enterprises (MSMEs) need to adapt to these trends to remain competitive and thrive. This research aims to examine sustainable digital marketing strategies for the long-term growth of MSMEs. The approach involves a qualitative analysis of literature, intending to obtain a comprehensive understanding of the subject from 2018 to 2023. The study's findings indicate that, in the face of increasingly fierce competition in the digital era, MSMEs must adopt sustainable digital marketing strategies to ensure the long-term growth of their businesses. Market and audience understanding, continuity in branding, SEO optimization, social media utilization, content marketing, data analysis, email marketing, and investment in learning and innovation are key elements in achieving these goals.
Knowledge Management as a Strategic Pillar in Organisational Adaptation to the Dynamics of Business Environment Change Sulaeman, Moh. Muklis; Suhartono, Edy; Wibowo, Sandi Nasrudin
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.82

Abstract

The current business environment is characterized by rapid and unpredictable changes. Globalization, information technology, regulatory changes, and other economic factors can have a significant impact on organizations. Therefore, organizations need to be able to adapt quickly and effectively to remain competitive in this dynamic market. The purpose of this research is to provide a deeper understanding of the role of knowledge management in assisting organizations in adapting to changes in the business environment. This study employs a qualitative methodology utilizing literature analysis, indicating an exploration and elucidation of information and content derived from diverse documents and texts to form the foundation for analysis. The study results indicate that in the era of globalization and technological advancement, knowledge management is crucial for organizational adaptation to changes in the business environment. This involves the collection, storage, and distribution of knowledge throughout the organization, playing a central role in identifying business trends and supporting internal collaboration. Knowledge management is also essential in understanding customer needs and industry trends, enabling the development of relevant products. Collaboration with business partners through knowledge exchange can strengthen partnerships. To strategically integrate knowledge management, organizations need to build a culture of learning and knowledge sharing, with policies and investments in information technology as key factors for the success of this strategy.
Marketing Innovation Based on Social Media to Drive MSME Growth during Ramadan: A Consumer Perspective Review Damayanti, Dhita Dhora; Wahyudi, Agus; Siregar, Nelia Fariani; Sulaeman, Moh. Muklis
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.157

Abstract

The month of Ramadan often becomes a period where consumer consumption patterns and shopping behaviors undergo significant changes. The development of technology and the widespread penetration of the internet have transformed the marketing landscape, especially during Ramadan. This study aims to provide an analytical review of marketing innovation based on social media to drive MSME growth during Ramadan, examined from the consumer perspective. The research methodology used in this study is a literature review with a qualitative approach and descriptive analysis. This research is based on data obtained from Google Scholar spanning the years 2016-2024. The study results indicate that in the continually evolving digital era, marketing innovation based on social media has become a key driver in expanding reach and enhancing the growth of Micro, Small, and Medium Enterprises (MSMEs), particularly during crucial periods such as Ramadan. The implementation of social media-based marketing strategies has opened new opportunities for MSMEs to directly interact with their potential consumers, increase awareness of the products and services they offer, and build deeper relationships with consumers. Collaboration with influencers, the use of content tailored to Ramadan themes, and understanding consumer perspectives through market research are key factors in marketing success during Ramadan. Furthermore, considering social and religious values in marketing strategies can strengthen brand image and differentiate MSMEs in the increasingly competitive market.
Product Development Strategy Based on Local Wisdom to Strengthen the Identity of SMEs during Ramadan Titin; Safa'atillah, Nurus; Sulaeman, Moh. Muklis; Cahyono, Puguh
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.158

Abstract

Ramadan is a crucial period for SMEs. During this month, consumer demand for Ramadan-specific products significantly increases. The objective of this research is to develop concrete strategies that can assist SMEs in leveraging local wisdom to produce products that reinforce their identity and enhance competitiveness in the market, particularly during Ramadan. This research method involves a literature review with a qualitative approach, focusing on descriptive analysis. Data for this study were extracted from scholarly articles published between 2001 and 2024, accessible through Google Scholar. The study findings indicate that product development strategies based on local wisdom to strengthen the identity of SMEs during Ramadan demonstrate significant value in supporting SME growth and preserving local cultural heritage. By harnessing the uniqueness of Ramadan culture and traditions, SMEs can create products that not only meet market needs but also reinforce local identity. A holistic approach involving deep understanding of cultural values, careful market analysis, cross-sector collaboration, and continuous evaluation are key to the success of this strategy.
The Role of Constructive Conflict Management in Fostering Team Collaboration and Innovation: A Perspective of Transformational Leadership Badriyah, Nurul; Sulaeman, Moh. Muklis; Wibowo, Sandi Nasrudin; Anggapratama, Reza
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.159

Abstract

In rapidly changing business environments, team collaboration has become key to organizational success. Teams that can work effectively together have the potential to create innovative solutions and perform at high levels. The aim of this research is to investigate the relationship between constructive conflict management, team collaboration, and innovation, considering the influence of transformational leadership as a mediating factor. The methodology of this research is a literature review with a qualitative approach, employing descriptive analysis. Data for this study were obtained through searching articles on Google Scholar from 2006 to 2024. The findings of the study indicate that descriptive analysis regarding the role of constructive conflict management in fostering team collaboration and innovation, viewed from the perspective of transformational leadership, highlights the importance of a holistic approach in managing workplace conflicts. Constructive conflict management, involving a deep understanding of differences, identification of conflict sources, and facilitation of open discussions, plays a central role in building a work environment supportive of creativity and innovation. On the other hand, transformational leadership leads to the formation of an organizational culture that promotes individual growth and productive team collaboration.
Co-Authors Abid Muhtarom, Abid Adianita, Happy Agus Wahyudi Alista, Mery Nur Alvianto, Victor Andriya Risdwiyanto Andy Rachman Bakri Cahyono, Puguh Damayanti, Dhita Dhora Edy Suhartono Febrian A., Bimbie Hamzah, Muhammad Imron Handayati, Ratna Lazuardi, Yanuar Mohammad Yaskun Nelia Fariani Siregar Nizar, Muhammad Rifqi Alfian Nurcholidah, Lilik Nurul Badriyah Prembayun, Sekar Dewi Rachman Halim Yustiyawan Reza Anggapratama Rivatul Ridho Elvierayani Ruswaji, Ruswaji Safa'atillah, Nurus SHOLIHAH, ZUMROTUS Suci Widyawati Suhartono, Edy Titin Titin Titin Wibowo, Sandi Nasrudin