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All Journal Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business Jurnal BISNIS & KEWIRAUSAHAAN International Journal of Elementary Education Jambura Agribusiness Journal Jurnal Informasi dan Teknologi International Journal of Engineering, Science and Information Technology Jurnal Minfo Polgan (JMP) Economics and Business Journal Journal of Contemporary Administration and Management (ADMAN) Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
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Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUASAN PELANGGAN DI BALLEZZA CAFE AND RESTO MAKASSAR Mustafa, Fahrina
Jurnal BISNIS & KEWIRAUSAHAAN Vol 6 No 1 (2017): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.094 KB)

Abstract

This study aims: to determine whether factors such as pricing policies, promotion and support facilities effect on customer satisfaction and to identify the factors most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar. This study used a multiple regression method. The research data used were obtained from interviews, documentation and questionnaires. The results of this study show that: 1) the pricing policy partially positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 2) promotion of partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, 3) support facilities in partial positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar, and 4) the pricing policy, promotion and support facilities simultaneously positive and significant impact on customer satisfaction in Ballezza Cafe and restaurant Makassar. And variable price policy is the variable most dominant influence on customer satisfaction in Ballezza Cafe and restaurant Makassar.
Analysis of The Influence of Hedonic Motivation, Digital Devices Ease of Use Perception, Benefits of Digital Technology and Digital Promotion on Intention to Use of Digital Wallets Consumers Sudirjo, Frans; Mustafa, Fahrina; Diah Astuti, Enny; Tawil, Muhamad Risal; Budiwidjojo Putra, Alfa Santoso
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.415

Abstract

The purpose of this study is to ascertain whether consumer intention to use and behavior with regard to digital wallets is influenced by factors such as sales promotions, habits, hedonic motivation, perceived benefits, and convenience. The demographic included in this study consists of actual people who use digital wallets in Indonesia. Purposive sampling combined with non-probability sampling was the sample strategy employed. The sample for this study included 200 users of digital wallets. In this study, a field survey with a questionnaire instrument was used as the data gathering method. Path analysis using SPSS AMOS is the data analysis technique employed in this study. The findings of the study led to the following deductions: The benefits that users of digital wallets believe to be obtained are influenced by their perceived convenience. Perceived ease of use has no bearing on users' intention to use digital wallets. Perceived utility has no bearing on a person's inclination to utilize a digital wallet. Perceived benefits have an impact on consumers' usage behavior while using digital wallets. The intention to utilize a digital wallet is influenced by hedonic incentive. The intention to utilize digital wallets is influenced by one's behaviors. The usage patterns of users of digital wallets are influenced by habit. Sales promotions have little effect on how users of digital wallets use their devices. Users' usage behavior of digital wallets is influenced by their intention to use one.
Analysis of The Influence of Online Purchase Decisions, Digital Perceive Value of Quality and Digital Viral Marketing on Consumer Satisfaction of Skincare Products Fitri, Sari; Wisnu Wardana, Yoga Fortuna; Mustafa, Fahrina; Sari, Efti Novita; Arief, Ilham
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.430

Abstract

The purpose of this study is to determine whether consumer happiness is influenced by product quality, viral marketing, and purchase decisions. The population under study in this study consists of customers who use skincare products. The sample is a portion of the population's size and makeup. Non-probability sampling strategies were employed in this study. A total of 100 respondents made up the sample for this investigation. Researchers employed questionnaires as a means of gathering information from respondents in order to compile the necessary data. This study's questionnaire approach makes use of a Likert scale. This study falls under the category of explanatory research, which uses hypothesis testing to understand cause-and-effect correlations between variables. With the aid of SPSS software, researchers in this study used the path analysis method to evaluate the data. Based on the information that researchers have acquired and analyzed throughout the testing stage, the following conclusions may be drawn: Purchase decisions are directly impacted by the quality of the product. Purchase decisions are directly impacted by viral marketing. Purchase decisions are influenced by viral marketing and product quality at the same time. Customer happiness is directly influenced by the quality of the product. Customer happiness is directly impacted by viral marketing. Customer happiness is directly impacted by purchase decisions. Customer satisfaction is influenced by purchase decisions, viral marketing, and product quality all at once. Product quality influences consumer satisfaction through purchasing decisions. Viral marketing influences consumer satisfaction through purchasing decisions.
Analysis of The Effectiveness of Integrated Customer Relationship Management Strategy Implementation on Loyalty of National Logistics Company Customers Sudirjo, Frans; Kushariyadi; Mustafa, Fahrina; Osman, Isnawati; Henri Kusnadi, Iwan
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.503

Abstract

This research aims to determine how the IDIC model of customer relationship management strategy is implemented to create brand loyalty. This research uses post-positivism. This research uses a qualitative and descriptive approach. This research method uses the case-study method. The data collection technique in this research is interviewing. This research uses construct validity. The relevant technique for analyzing data in this research is pattern matching. From the results of the research conducted, it was found that the company had succeeded in implementing an effective customer relationship management (CRM) strategy to create brand loyalty. The company also successfully implemented the IDIC model concept in its CRM strategy, which includes identifying customers, differentiating services based on needs, interacting intensively, and adapting services to customer needs through technology. Apart from that, this company has also succeeded in measuring the effectiveness of its CRM strategy through the Net Promoter Score. Furthermore, this research shows that, in contrast to other sectors, B2B logistics companies emphasize service quality and company value more than providing discounts or promotions to increase customer loyalty. As a result, this company gained customer loyalty, which is reflected in its success in extending contracts with its customers.
Digital Applications and The Use of Information Technology in Increasing the Attractiveness of Foreign Tourist Visits Dessy Hariyanti, Ni Kadek; Noviani, Lona; Khairani, Elisa; Latief, Yanuar; Mustafa, Fahrina
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Department of Information Technology, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.525

Abstract

This study aims to analyze the role of the adoption of technology and digital devices in facilitating business processes in the tourism industry in terms of delivering interactive information to tourists, especially foreign tourists. This study uses a qualitative method. Data collection methods used in the study are literature reviews, field surveys, and observations. The results of the study show that many foreign tourists are active and regular in using information and communication technology with laptops, smartphones, and the Internet. The results of the study also concluded that applications such as digital maps are the most popular devices for planning travel. Although the demand for digital solutions is very high, there is a gap between the technology preferences of foreign tourists and the ability of industry players to adopt technology, the majority of tourism industry players still rely on conventional methods. Foreign tourists who are currently dominated by the digital generation show a fast understanding and adaptation of technology, this should be responded to quickly by tourism business actors in Indonesia in developing digital devices. The tourism sector needs to improve technology integration to improve the efficiency and relevance of information services. To meet the needs of foreign tourists and technology-savvy tourists, it is important to develop technological devices that can be used to provide information and are easily accessible
Human Resources Training and Development in the Perspective of Management Science: A Literature Study Akbar, Abdi; Haeruddin, M. Ikhwan Maulana; Mustafa, Fahrina; Mustafa, Riad; Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Mustafa, Muh. Yushar; Nurgraha SD, Widhi
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 1 No. 1 (2023): DECEMBER 2023 - SAINS
Publisher : PT Smart Media Makassar

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Abstract

Pelatihan dan pengembangan sumber daya manusia (PPSDM) bagi karyawan dalam suatu perusahaan dikaitkan sebagai suatu strategi yang telah direncanakan dan dilaksanakan secara berkesinambungan oleh perusahaan guna meningkatkan core-competency atau kompetensi sumber daya manusianya serta kinerja perusahaan tersebut melalui sejumlah program. Lebih lanjut, penelitian ini dilaksanakan oleh dua hal yang mendasar, yakni: terdapat banyak penelitian terkait PPSDM dengan menggunakan pendekatan analisis kuantitatif; namun (2) penelitian ini juga menemukan bahwa kontribusi penelitian dengan pendekatan kualitatif, khususnya studi literatur sangat sedikit, khususnya dengan eksplorasi PPSDM dalam perspektif ilmu manajemen. Berdasarkan latar belakang masalah tersebut, penelitian ini kemudian bertujuan untuk melakukan analisis mendalam diawali dengan: (a) eksplorasi literatur untuk mengetahui definisi serta fungsi PPSDM; (b) teori-teori yang terkait dengan PPSDM; dan (c) PPSDM dalam sudut pandang ilmu manajemen. Melalui pendekatan kualitatif dan metode studi kepustakaan/literatur, penelitian ini kemudian merekomendasikan, baik dari sisi implikasi teoretikal dan manajerial, bahwa pemberdayaan segala fungsi dari manajemen diimplementasikan sebagai bentuk upaya dari pihak manajemen organisasi/perusahaan untuk meningkatkan mutu/kualitas serta kompetensi SDM yang dimiliki yang kemudian akan menciptakan SDM yang mampu memberikan kontribusi positif secara efisien dan efektif pada proses pencapaian tujuan dari organisasi/perusahaan. Oleh sebab itu, PPSDM kemudian direkomendasikan sebagai salah satu faktor yang vital bagi organisasi/perusahaan dalam meningkatkan mutu, kompetensi, serta keterampilan SDM melalui program-program terkait diimplementasikan secara berkesinambungan dan bersifat jangka panjang secara keseluruhan oleh organisasi/perusahaan.  
The Ability of Brand Image and Digital Promotion in Explaining Purchase Intention of Counterfeits Electronic Products Kushariyadi, Kushariyadi; Irdiana, Sukma; Mustafa, Fahrina; Sokid, Sokid; Sugiarti, Sugiarti
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.775

Abstract

This study examines the effect of digital promotion and brand image on the intention to purchase counterfeit electrical devices. Since counterfeit goods are seeing a spike in the market, there is a fundamental need to build factors that encourage such buyers. A quantitative analytic approach will be used for this study. Data will be collected from 300 participants interested in buying counterfeit electronic products through an online survey. Most customers consider counterfeit goods viable alternatives to branded products, showing that consumers' perception of brands influences their buying habits considerably. Online advertisements also play a vital role, especially on social media, using e-commerce websites with alluring content to attract consumers. In addition, the study discovers that digital marketing and brand image are complementary; this means that people's perceptions about a brand's equity increase the effects of digital marketing campaigns. Digital platforms are generally utilized to advertise counterfeit products because of the status and affordability they display. Despite this, the study highlights the dangers and ethical issues associated with counterfeit products, regarding low quality and safety. These findings have significant regulatory and brand-related implications for the fight against counterfeiting and extend our knowledge of consumer behaviour generally. Therefore, we want to call for tighter regulations on counterfeiting and increase consumer education to reduce counterfeit products and boost ethical purchasing.
Studi Mengenai Kinerja Keuangan Bank Bukopin Syariah Tahun 2020-2022 dengan Metode CAMEL Mustafa, Fahrina; Mustafa, Riad; Sediawan, M. N. Lisan; Usman, Ernawaty
Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi Vol. 1 No. 1 (2024): FEBRUARY 2024 - JRBME
Publisher : Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi

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Abstract

Kinerja keuangan bank di Indonesia merupakan salah satu factor utama yang dijadikan indikator sehat atau tidaknya bank terkait, khususnya Bank Bukopin Syariah yang merupakan unit analisis di penelitian ini. Dengan aplikasi dari metode CAMEL, penelitian ini menggunakan data keuangan dari tahun 2020 hingga 2022 dari Bank Bukopin Syariah. Jenis data pada penelitian ini berupa data sekunder yang terdokumentasi dan dapat diakses melalui situs resmi Bursa Efek Indonesia. Teknik pengumpulan data yang diterapkan adalah melalui dokumentasi, dan variabel yang menjadi fokus adalah kinerja keuangan yang dievaluasi menggunakan Metode CAMEL. Hasil analisis menunjukkan bahwa Bank Bukopin Syariah menghadapi penurunan, tetapi tetap dikategorikan sebagai "Sehat" dengan upaya restrukturisasi keuangan dan khusus untuk perspektif investasi, Bank Bukopin Syariah menonjol sebagai opsi yang menjanjikan.
The Reactualization of Sipakatau, Sipakalebbi, and Sipakainge’ Values Using La Galigo Comic with Augmented Reality Tikson, Shinta Dewi Sugiharti; Samintang; Firdaus; Andi Khaerun Nisa; Wahda; Mustafa, Fahrina
International Journal of Elementary Education Vol 7 No 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijee.v7i4.59779

Abstract

Base on observation there is no educative and interactive learning media in local content lessons related to strengthening student character. This study aims to analyze student interest and enthusiasm in local content lessons, understand the values, diversity, and inclusivity contained in La Galigo through Augmented Reality (AR)-based comic. This study is use Wilcoxon signed-rank test is used to compare the pre-test and post-test, also comparing anecdotal notes of student activities. A total of 14 students from the 4th and 5th grade participated in this program. Data collection is use observations, anecdotal records, and in-depth interviews were also used to assess students' personalities. Based on the evaluation of the pre-test and post-test, there is an increase in students' knowledge after the comic learning method is used. Changes in student’s knowledge and attitude are accomplished through the use of continuous assessment indicators and the involvement of the teacher in the classroom. It is hoped that this innovation can help students develop better character by incorporating trisipaka-based values (sipakatau, sipakalebbi, and sipakainge') into their daily lives.
Pengaruh Kualitas Layanan Terhadap Kepuasan Nasabah Pada PT. Pegadaian Syariah Khaerunnisa, A; Munir, Abdul Razak; Mustafa, Fahrina
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4971

Abstract

Penelitian ini dilakukan yang bertujuan untuk: (1) Untuk mengetahui pengaruh secara parsial dimensi kualitas layanan yaitu tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati), terhadap kepuasan nasabah pada PT. Pegadaian Syariah Cabang Sengkang. (2) Untuk mengetahui pengaruh secara simultan dimensi kualitas layanan yaitu tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati), terhadap kepuasan nasabah pada PT. Pegadaian Syariah Cabang Sengkang. Penelitian ini menggunakan data primer melalui menyebaran kuesioner kepada sebanyak 98 nasabah sebagai sampel dari seluruh jumlah nasabah mulai tahun 2019 sampai 2021 sebanyak 6.271 nasabah, pengumpulan data dilakukan dari bulan September sampai November 2022. Data dianalisis dengan menggunakan analisis Regresi Linier Berganda dengan bantuan Program SPSS. Hasil penelitian menunjukkan bahwa (1) secara parsial dimensi kualitas layanan yaitu tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati), berpengaruh positif dan signifikan terhadap kepuasan kepuasan nasabah pada PT. Pegadaian Syariah Cabang Sengkang. (2) secara simultan dimensi kualitas layanan yaitu tangible (bukti fisik), reliability (kehandalan), responsiveness (daya tanggap), assurance (jaminan), emphaty (empati), berpengaruh positif dan signifikan terhadap kepuasan nasabah pada PT. Pegadaian Syariah Cabang Sengkang. Kata Kunci: Tekanan Keuangan, Kapitalis Pasar, Nilai Pasar Perusahaan
Co-Authors A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir ahmad yani Alfa Santoso Budiwidjojo Putra Andi Khaerun Nisa Arief, Ilham Arismunandhar Sunarwia, Atdriansyah Aslam, Annisa Paramaswary Bahar, Achirsyah Desi Astuti Dessy Hariyanti, NK Diah Astuti, Enny Ernawaty Usman Firdaus Fitri, Sari Frans Sudirjo Hendra Hendra Hery Purnomo Ibrahim, Mozart Malik Irdiana, Sukma Jefri Putri Nugraha Joko Ariawan Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar M. Ikhwan Maulana Haeruddin Maming, Djumidah Mersandro Permana, Riko Muh. Yushar Mustafa Muhamad Risal Tawil Muliyani, Nani Mustafa, Muh. Yushar Mustafa, Rahmat Mustafa, Riad Mutoffar, Muhamad Malik Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Osman, Isnawati Pandiangan, Bilson Payangan, Otto R. Rahman Kadir, Abdul Rasty Yulia Riesna Apramilda Samintang Santosa, Muhammad Hery Santosa, Sonny Sari, Efti Novita Sediawan, MN Lisan Setyawati , Kiki Shabrina, Fildzah Sidjabat, Sonya Sokid, Sokid Sriyanti, Andi Hikmah Dewi Sugiarti Sugiarti Sunarso, Budi Sutrisno, Sutrisno Tikson, Shinta Dewi Sugiharti Tri Susilowati Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Wahda Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Windreis, Christ Wisnu Wardana, Yoga Fortuna Zakhra, Aminatus