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All Journal SEIKO : Journal of Management & Business Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Education, Social Studies, And Management (IJESSM) Journal of Education Research Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Santosa, Sonny
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Tantangan Komunikasi dalam Negosiasi Bisnis Lintas Budaya Putranto, Algooth; Febrian, Wenny Desty; Sanjaya, Feri; Haryati, Haryati; Santosa, Sonny; Pratama, I Wayan Adi
Journal of Education Research Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i2.1037

Abstract

Penelitian ini mendalami tantangan komunikasi yang timbul dalam konteks negosiasi bisnis lintas budaya, sebuah aspek yang semakin penting dalam pendidikan global di era saat ini. Dengan meningkatnya integrasi global, interaksi bisnis lintas budaya tidak hanya menjadi umum tetapi juga semakin kompleks. Faktor-faktor seperti perbedaan budaya, bahasa, dan konteks sosial-politik memainkan peran penting dalam proses negosiasi tersebut. Tujuan dari penelitian ini adalah untuk memahami bagaimana faktor-faktor tersebut memengaruhi komunikasi dalam konteks negosiasi bisnis lintas budaya dan implikasinya dalam konteks pendidikan. Metode studi literatur digunakan untuk menganalisis berbagai sumber informasi yang relevan, termasuk artikel, buku, dan jurnal ilmiah. Hasil penelitian menunjukkan bahwa pemahaman mendalam tentang perbedaan budaya, bahasa, dan konteks sosial-politik sangat penting dalam mencapai kesuksesan dalam negosiasi lintas budaya, yang juga relevan dalam konteks pendidikan global. Rekomendasi disarankan bagi lembaga pendidikan dan para profesional di bidang pendidikan untuk memberikan perhatian khusus terhadap pelatihan komunikasi lintas budaya serta menciptakan lingkungan belajar yang beragam budaya untuk meningkatkan efektivitas pendidikan lintas budaya.
INOVASI PEMASARAN DIGITAL: MENDUKUNG UMKM DALAM MENGELOLA BISNIS SECARA EFEKTIF Putra, Wira Pramana; Akbar, Zulfikri; Santosa, Sonny; Pertiwi, Triani Patra; Firdaus, Adhy; Widagdo, Djoko
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23282

Abstract

Peningkatan peran Usaha Mikro, Kecil, dan Menengah (UMKM) dalam perekonomian lokal mendorong pentingnya inovasi pemasaran digital. Pengabdian masyarakat ini bertujuan memberikan pemahaman dan keterampilan praktis kepada UMKM dalam mengelola bisnis secara efektif melalui strategi pemasaran digital. Kegiatan dilaksanakan secara daring pada 11 November 2023, melibatkan 32 peserta dari kalangan dosen, mahasiswa, dan pengusaha. Penyampaian teori, studi kasus, dan workshop praktis menjadi metode utama dalam kegiatan ini. Peserta aktif terlibat dalam merancang strategi pemasaran digital yang sesuai dengan karakteristik bisnis UMKM mereka. Hasilnya mencakup peningkatan pemahaman konsep pemasaran digital, pengembangan strategi praktis, dan implementasi nyata pada beberapa UMKM yang mengalami peningkatan pendapatan. Kesimpulannya, kegiatan ini berhasil memberikan dampak positif terhadap peserta dan UMKM yang terlibat. Implementasi strategi pemasaran digital yang tepat dapat meningkatkan visibilitas dan daya saing bisnis UMKM. Penelitian lebih lanjut disarankan untuk mengukur keberlanjutan implementasi, memperdalam analisis sektor UMKM, dan mengeksplorasi dampak kolaborasi antar peserta. Dukungan finansial dari instansi terkait membuktikan pentingnya kolaborasi untuk mendukung pertumbuhan UMKM melalui inovasi pemasaran digital.
Promotional Strategies for MSMEs through Social Media to Boost Sales During the New Year: Implications for Community Welfare Azzaakiyyah, Hizbul Khootimah; Novianti, Rini; Santosa, Sonny
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 4 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i4.246

Abstract

This study aims to analyze the promotional strategies employed by micro, small, and medium enterprises (MSMEs) via social media to boost sales during the New Year period and their implications for community welfare. Using a qualitative literature review approach, data were gathered from 20 selected scientific articles published between 2014 and 2024 on Google Scholar. Descriptive analysis was used to identify trends, strategies, and the impact of digital promotion on MSMEs. The findings reveal that social media platforms such as Instagram, TikTok, Facebook, and WhatsApp are effective tools for reaching a broad consumer base at a low cost. Creative promotional strategies aligned with New Year themes were shown to increase MSME sales by 50%–70% in several cases, while also generating additional employment opportunities. Besides economic benefits, social media promotions also positively impact the well-being of local communities. This study provides practical insights for MSMEs to design effective digital marketing strategies and supports governmental efforts to enhance the digital literacy of MSMEs to ensure business sustainability.
Business Innovation Strategies for SMEs in Welcoming the New Year: The Perspective of Generation Z as the Main Market Tusriyanto; Yani, Ahmad; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 3 (2024): December 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i3.242

Abstract

This study aims to analyze business innovation strategies for SMEs in welcoming the New Year, with a focus on Generation Z as the primary market. The research employs a qualitative approach using a literature review method, drawing data from scientific articles published between 2010 and 2024 obtained through Google Scholar. Out of 30 articles found, 20 were selected after a rigorous screening process. The analysis shows that Generation Z prefers digital-based innovation, sustainability, personalization, and optimal customer experiences. Case studies of SMEs such as ShopatMaple, TanamKita, and Kopi Kenangan demonstrate that digital marketing strategies, collaborations with influencers, and the reinforcement of sustainability values can enhance SMEs' competitiveness and customer loyalty. This study contributes to understanding how SMEs can leverage the New Year's momentum to create innovations that meet the needs of the Generation Z market.
Workload, Emotional Intelligence, And Intellectual Intelligence On Employee Performance At Maranatha Christian University Rahayu, Puspita Puji; Santosa, Sonny; Sampe, Ferdinandus; Hatta, Heliza Rahmania
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3969

Abstract

Maranatha Christian University is a university that is currently growing with a large number of employees. So it is necessary to evaluate the four factors. The purpose of this study was to evaluate the relationship between workload, intellectual intelligence, and emotional intelligence on employee performance. The results of the research will be used as a basis for determining the Institute's decisions in the placement of employees and balancing the workload in related departments. The results of the research will be used as material for study in decision making and mapping of human resources according to the performance of each employee. The research was carried out using a quantitative approach with a data collection tool using a questionnaire on 81 respondents carried out randomly (random sampling). Keywoard: Workload, Performance, Emotional intelligence, Intellectual Intelligence,Correlation.
Analysis of the Role of Digital Technology in Driving Business Model Innovation in MSMEs: Implications for Enhancing Operational Efficiency and Sustainable Economic Growth Yani, Ahmad; Manafe, Mesri Welhelmina Nisriani; Santosa, Sonny
Technology and Society Perspectives (TACIT) Vol 3 No 1 (2025): March 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i1.253

Abstract

This study analyzes the role of digital technology in driving business model innovation in Micro, Small, and Medium Enterprises (MSMEs) and its implications for enhancing operational efficiency and sustainable economic growth. Using a qualitative approach based on a literature review, this study examines literature from Google Scholar for the 2020-2025 period, with a rigorous selection process yielding 20 articles as the basis for analysis. The findings indicate that the adoption of digital technology, including e-commerce, social media, cloud-based systems, and operational automation, enables MSMEs to enhance their competitiveness, expand market reach, and optimize business management. Case studies from various sectors, such as Kopi Kenangan, Sage Footwear, CV Sinar Baja Electric, and Du Anyam, demonstrate that digital technology contributes to accelerating business processes and creating more adaptive and environmentally friendly business models. However, challenges such as limited digital literacy, infrastructure access, and MSME readiness in adopting technology remain significant barriers. Therefore, more inclusive policies, improved access to digital training, and collaboration between the government, private sector, and business communities are necessary to support the optimal digital transformation of MSMEs.
Optimizing the Collaboration Between MSMEs and Digital Marketplaces: Innovative Strategies to Enhance Market Expansion and Business Sustainability in the Digital Economy Era Yani, Ahmad; Mustafa, Fahrina; Santosa, Sonny
ADMAN: Journal of Contemporary Administration and Management Vol 3 No 1 (2025): April 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v3i1.261

Abstract

The rapid growth of digital transformation has urged Micro, Small, and Medium Enterprises (MSMEs) to adapt by leveraging digital marketplace platforms as a primary strategy for expanding their market reach and maintaining business sustainability. This study is a literature review employing a qualitative approach and descriptive analysis to explore how strategic collaboration between MSMEs and digital marketplaces can be optimized within the context of Indonesia's digital economy. Data were collected from 35 scholarly articles and credible sources published between 2014 and 2025, with a strict selection process narrowing them down to 17 relevant articles for analysis. The results indicate that synergistic and innovative collaborations with digital platforms such as Tokopedia, Shopee, and GrabFood significantly contribute to market expansion, operational efficiency, and the strengthening of MSME brand identities. Case studies including Brodo, Kopi Kenangan, and Maicih illustrate successful collaborative practices through digital features, data-driven promotion, and continuous training. These findings highlight the importance of digital literacy, strategic planning, and cross-sectoral support in building an inclusive and sustainable digital ecosystem for MSMEs in Indonesia.
Strengthening Social and Economic Literacy of Communities through Integrated Intervention Models in Community-Based Service Suherlan, Suherlan; Novianti, Rini; Santosa, Sonny
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 2 (2025): May 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i2.270

Abstract

This research aims to examine in depth the strengthening of community social and economic literacy through an integrated intervention model approach in community-based service programmes. Using a qualitative literature review method and descriptive analysis, 20 articles selected from 30 literatures collected through Google Scholar and other credible websites (period 1987-2025) were analysed to find patterns, findings, and good practices in community empowerment. This study reveals that the success of improving the social and economic literacy of the community is greatly influenced by the active involvement of the community in the entire service process, from problem identification to monitoring and evaluation. Relevant theories such as Community Empowerment Theory, Participatory Development Approach, Asset-Based Community Development, and Ecological Systems Theory become the main foundation in supporting the implementation of sustainable integrated interventions. In addition, a number of case studies show that a holistic approach involving various social, economic, digital and local cultural aspects can significantly improve the individual and collective capacity of the community. The results of this study provide theoretical and practical contributions for service programme designers to be more structured, inclusive, and have a long-term impact on community independence.
Human Resource Planning in Building Employee Commitment Amidst the Challenges of Mental Health Issues Saksono, Lalang; Antonio, Ferdi; Sukirman, Sukirman; Lubis, Fatimah Malini; Santosa, Sonny
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.837

Abstract

Current issues in human resource management include various challenges and trends faced by companies today. This study aims to provide an understanding of the literature on human resource planning in building employee commitment amidst the challenges of mental health issues. This study uses literature research to realize the objectives of this study. The written sources used in this study certainly come from secondary data. The secondary data in question are written sources such as books, journals, articles, and research reports. The results of the study showed that Clark's theory explains that proper human resource planning will create good mental health, which has a positive impact on building employee commitment and efforts to balance work life with personal life, which can affect employee mental health.
Co-Authors Adhy Firdaus ahmad yani Akbar, Zulfikri Antonio, Ferdi Azzaakiyyah, Hizbul Khootimah Fatimah Malini Lubis Febrian, Wenny Desty Haryati Haryati Heliza Rahmania Hatta, Heliza Rahmania Mesri Welhelmina Nisriani Manafe Mustafa, Fahrina Pertiwi, Triani Patra Pratama, I Wayan Adi Puspita Puji Rahayu, Puspita Puji Putra, Wira Pramana Putranto, Algooth Rini Novianti Saksono, Lalang Sampe, Ferdinandus Sanjaya, Feri Suherlan Suherlan, Suherlan Sukirman Sukirman Tusriyanto Widagdo, Djoko