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MASYARAKAT SEBAGAI AGEN INFORMASI DALAM KEPARIWISATAAN: PELATIHAN KONTEN SOSIAL MEDIA BAGI MASYARAKAT DESA WISATA SILALAHI II Sianipar, Christina Indriani; Damanik, Anggita Rastauli; Andri, Delvi; Simbolon, Desy; Christin, Juan; Zendrato, Junita; Ariestina, Selly
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2023): Volume 4 Nomor 6 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i6.23683

Abstract

Silalahi II adalah salah satu Desa Wisata di Kabupaten Dairi, dengan status sebagai desa wisata berkembang.Dalam era digital saat ini, peran masyarakat setempat / lokal dalam menyebarkan informasi pariwisata menjadi semakin penting, terutama untuk memudahkan calon wisatawan untuk mengakses informasi awal mengenai suatu daerah /tujuan wisata. Sosial media menjadi sarana sekaligus alat interaksi yang dapat dimanfaatkan masyarakat Silalahi II untuk mendukung pengembangan pariwisata di daerah tersebut. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran dan animo masyarakat terkait perannya dalam bidang pariwisata,meningkatkan pengetahuan dan keterampilan masyarakat dalam menggunakan fitur pada media sosial serrta meningkatkan pengetahuan dan keterampilan masyarakat dalam mengemas dan menyajikan konten bagi wisatawan/pengunjung.Pengabdian kepada Masyarakat dilakukan denganmetody parsipatori dimana Tim PkM turut terlibat secara langsung dalam aktivitas masyarakat diSilalahi II.Pengabdian kepada Masyarakat di Silalahi II selama 45 hari terhitung mulai 05 Agustushingga 20 September 2023. Hasil pengabdian menunjukkan bahwa masyarakat berpotensi menjadi agen informasi pariwisata Silalahi II.Pengabdian yang dilakukan olehTim PkM telah mampu memberi manfaat secara jangka pendek terutama bagi generasi muda. Generasi muda yakni kalangan SMP dan SMA memiliki atensi dan keinginan tinggi untuk beradaptasi dengan perubahan.Namun,pada sisi lain pengabdian yang dilakukan oleh Tim menghadapi beberapa kendala terutama untuk melibatkan masyarakat dengan golongan usia bekerja.Waktu yang dimiliki kelompok masyarakat tersebut terbilang terbatas yakni untuk bekerja, bersosialisasi dan melakukan aktivitas yang telah menjadi menjadi habit/kebiasaan masyarakat. Dibutuhkan komitmen, pengaruh dari tokoh masyarakat serta reward untuk menarik masyarakat dengan kelompok umur tertentu dapat terlibat dan melibatkan diri dalam pelaksanaan kepariwisataan di Silalahi II.
The role of the community in tourism development in the Batu Katak ecotourism area, Bahorok district, Langkat regency Sibarani, Claudina; Christin, Juan
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 2 (2023): Aug 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i2.82

Abstract

The Batu Katak ecotourism area is an attractive tourism destination, with extraordinary natural beauty and biodiversity. Tourism development in this area cannot be separated from the active role and contribution of the local community. This study aims to describe the role of the community in tourism development in the BatuKatak ecotourism area.The research method used is a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation studies. The results of the study show that the community has a significant role in tourism development in the BatuKatak ecotourism area. First, the community plays a role in environmental preservation and management. Second, the community plays a role in empowering the local economy. Third, the community plays a role in tourism promotion and marketing. However, this research also found several challenges faced by the community in their role in developing tourism in the BatuKatak ecotourism area. These challenges include a lack of access to tourism education and training, a lack of understanding of the importance of environmental preservation, as well as a conflict of interest between the community and the developer. To overcome this challenge, this study recommends efforts by the government and related parties to provide tourism education and training to local communities, as well as to strengthen community participation in decision-making related to tourism development.
Penilaian Kesesuaian Dan Standar Usaha Restoran Berisiko Menengah Rendah Di Dua Tiga Coffee House Christin, Juan; Prayogi, Budi
Jurnal Akademi Pariwisata Medan Vol 12 No 2 (2024): Jurnal Akademi Pariwisata Medan
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/japm.v12i2.650

Abstract

Conformity assessment can be interpreted as an activity to assess whether goods, services, systems, processes, or personnel have met the requirements (National Standardization Agency, 2023). Conformity assessment of business standards is very important to be carried out, in order to minimize the risks that will occur. To regulate conformity assessments, especially to carry out risk management functions, the Ministry of Tourism and Creative Economy issued the Minister of Tourism and Creative Economy Regulation No. 4/2021 concerning the conformity assessment and standards of low-medium risk restaurant businesses. The purpose of this assessment is (1) to determine the conformity assessment and standards of low-risk restaurant businesses of two three coffee houses, (2) to determine the design of facilities and landscapes in two three coffee houses in accordance with the conformity assessment and standards of low-risk restaurant businesses. This study uses a qualitative method. The primary data source obtained from this study was to provide several questions regarding the management of two three coffee houses. The data collection techniques used were interviews, observations and purposive sampling. The results of this study are (1) Two three coffee houses do not yet have a Certificate of Hygiene Sanitation as a special requirement for the business, the lack of business facilities such as appropriate work rooms, clean water installations, separate waste management and waste disposal installations. The human resources organizational structure of the two three coffee houses is quite good, only the employees do not wear uniforms that include the logo and the management of the two three coffee houses does not yet have a SOP document for work implementation and business management that has not been documented. (2) For the design and landscape in the two three coffee houses, the author designed one room consisting of an administration room and a manager's room. Other added facilities are women's and men's toilets, two wash basins, organic and non-organic trash bins, a rooftop on the 2nd floor, and several other ornamental plants.