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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Ekonomi Journal of Managerial Sciences and Studies
Karnain, Bambang
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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THE IMPACT OF BRAND, PRODUCT QUALITY, AND PRICE ON THE DECISION TO PURCHASE A SAMSUNG GALAXY S8 SMARTPHONE IN TUNJUNGAN PLAZA, SURABAYA CITY. Purnama Putra , Nuzul; Sugiharto; Daengs GS, Achmad; Karnain, Bambang; Dewi, Rina; Istanti, Enny
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.26

Abstract

The current development of telecommunications is driven by consumer needs for more effective communication. From the middle class to the upper class, they want to have fast communication without being disturbed by the communication process. With this development, the telecommunications industry is increasingly competing to provide the best for market satisfaction, so that more and more mobile phone products are turning into smart phone products with different features and qualities. Such market competition conditions require a telecommunications company to create a more effective and efficient strategy to attract consumers. There are many considerations that consumers think about before purchasing goods/services. Some of them are considering the product to be purchased, by adjusting the desires, needs and benefits that will be obtained after purchasing the product, as well as the price that will be spent to get the product by adjusting purchasing ability. The problem in this research is whether there is an influence of brand, product quality and price variables on the decision to purchase the Samsung Galaxy S8 smartphone at Tunjungan Plaza, Surabaya City? The data used in this research is primary data obtained by distributing questionnaires to Samsung customers at Tunjungan Plaza Surabaya. In partial testing, the brand image variable (X1) has a significant influence on purchasing decisions (Y) with a calculated t of 3.646 which is greater than the t table of 1.98609, with a significance level smaller than 0.05. The product quality variable (X2) has a significant influence on purchasing decisions (Y) with a calculated t of 2.829 which is greater than the t table of 1.98609, with a significance level smaller than 0.05. and the price variable (X3) has a significant influence on purchasing decisions (Y) with a calculated t of 2.239 which is greater than a t table of 9.707 which is greater than a t table of 1.98609, with a significance level smaller than 0.05.
THE INFLUENCE OF MOTIVATION AND WORK ENVIRONMENT ON THE PERFORMANCE OF NAFISA PRODUCTION EMPLOYEES IN SURABAYA Hariyanie, Erni; Daengs GS, Achmad; Dewi, Rina; Karnain, Bambang; Sugiharto; Istanti, Enny
Journal of Managerial Sciences and Studies Vol. 1 No. 3 (2023): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v1i3.31

Abstract

This research was motivated by a decline in performance at Nafisa Production in Surabaya. Because Human Resources are central figures in organizations and companies. In order for management activities to run well, the company must have employees who are knowledgeable and highly skilled and strive to manage the company as optimally as possible so that employee performance increases. The more employees have high performance, the company's overall productivity will increase so that the company will be able to survive in global competition. The purpose of this research is to determine the influence of motivation and work environment on employee performance.Using the questionnaire method by distributing questionnaires to 35 Nafisa Production employee respondents in Surabaya. Based on data analysis and simultaneous hypothesis testing in this research, it can be seen that motivation (X1) and work environment (X2) simultaneously influence employee performance (Y), this can be proven by the calculated F value (23.380) > F table (2.034 ). Meanwhile, the R multiple value of 0.771 shows that the closeness of the relationship between the independent variable and the dependent variable is 77.10%. Meanwhile, the coefficient of multiple determination is 0.594, which means that all independent variables can explain employee performance (Y) by 59.40%. Partially, motivation influences the performance of Nafisa Production employees, this can be seen from the calculated t value, which is greater than motivation (X1) of 2.918 compared to the work environment variable which is only 2.918. Thus it is concluded that motivation and work environment have a significant influence on the performance of NAFISA Production Surabaya employees.
Isu-Isu Kritis Meaning of Work Pada Praktik Manajemen Sumber Daya Manusia Dari Studi Bibliometric Dewi, Rina; Ilham, Ilham; Karnain, Bambang; Zuhroh, Diana; Sugianto, Sugianto; Wiratna, Wiratna
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 9, No 2 (2024): DESEMBER
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v9i2.396

Abstract

Penelitian ini bertujuan untuk mengeskplorasi penelitian yang telah dilakukan dalam bidang studi meaning of work atau meaningful work untuk mendapatkan pemehaman kesempatan bagi penelitian yang akan datang terkait peran meaning of work dalam praktik manajemen sumber daya manusia. Dengan bantuan mesin engine Scopus diperoleh 1778 dokumen. Dengan studi bibliometric dan digambarkan dengan Vos Viewer, hasil penelitian melaporkan secara holistik produktivitas bidang studi ini serta peta penelitian yang menunjukkan isu-isu kritis meaning of work yang terbagi kedalam lima kluster utama. Selanjutnya hasil penelitian dapat dipergunakan sebagai agenda penelitian di masa depan untuk mengembangkan konstruk dan teori meaning of work dengan elaborasi konstruk yang lain.
EDUKASI MANAJEMEN DAN PERPAJAKAN KEPADA PELAKU UMKM DI TAMAN SATWA KEBUN BINATANG SURABAYA Dewi, Rina; Sutini, Sutini; Sugiarto, Sugiarto; Wasesa, Tjandra; Zuhroh, Diana; Wiratna, Wiratna; Wiyasa, I Gede; Tony, Heri; Karnain, Bambang; Daengs, Achmad; Teguh, Harsono; Fanisa, Fairuz; Dana, Tarisa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25083

Abstract

Fakultas Ekonomi Universitas 45 Surabaya telah mengadakan pengabdian Masyarakat kepada pelaku UMKM khususnya tenant di bidang minum dan makanan di lingkungan Taman Satwa Kebun Binatang Surabaya di bidang pemasaran, pengelolaan keuangan, dan perpajakan. Hal ini penting mengingat UMKM merupakan kekuatan ekonomi yang harus dibekali dengan pemahaman yang berkaitan erat dengan masalah pemasaran, keuangan dan perpajakan. Kegiatan ini bertujuan memberikan edukasi kepada pelaku UMKM agar memiliki pengetahuan yang baik dalam melakukan bisnis usaha. Topik yang diangkat adalah topik yang sedang trending yaitu penggunaan digital tehnologi yang dikaitkan dengan manajemen pemasaran, manajemen keuangan dan perpajakan. Digital teknologi hadir untuk membantu manusia dengan menghasilkan output secara ringkas, singkat serta cepat. Penggunaan digital teknologi harus disikapi secara bijaksana dalam penggunaannya, karena dibalik sisi positifnya terdapat sisi negatifnya pula. Salah satu sisi gelap penggunaan teknologi adalah pinjaman online illegal yang bertebaran di jagat maya yang membawa kerugian bagi peminjam. Kontribusi penelitian ini pelaku UMKM diharapkan mendapatkan dukungan dari pemerintah dan pengelola setempat melalui pelatihan untuk mengoptimalkan penggunaan digital teknologi, memperoleh pengetahuan literasi keuangan serta pemahaman terhadap perpajakan
Factors Affecting Credit Demand at Pegadaian Companies Karnain, Bambang; Sugiharto, Sugiharto; Dewi, Rina; GS, Achmad Daengs
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the factors that influence credit demand at Perum Pegadaian. This research method is literature study. The data analysis technique is by collecting information from various sources in fields related to the factors that influence the demand for credit at Perum Pegadaian, the data is collected and analyzed and conclusions are drawn. The results of this research state that the factors that influence the demand for credit at Perum Pegadaian include (1) customer's income level, (2) customer's education level (3) interest rate (4) service at Perum Pegadaian and (5) credit repayment period.
Co-Authors Dana, Tarisa Dewi, Rina Diana Zuhroh Enny Istanti Fanisa, Fairuz GS , Achmad Daengs Hariyanie, Erni Ilham Ilham Purnama Putra , Nuzul S. Sugiharto Sugianto Sugianto Sugiarto S Sugiharto Sutini Sutini, Sutini Teguh, Harsono Tony, Heri Wasesa, Tjandra Wiratna, Wiratna Wiyasa, I Gede