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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Managerial Sciences and Studies
Wiyasa, I Gede
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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THE IMPACT OF BRAND IMAGE AND SELF-CONCEPT ON MOBILE PHONE PURCHASE DECISION Wiyasa, I Gede; Prada, Arys; Istanti, Enny; Daengs GS, Achmad
Journal of Managerial Sciences and Studies Vol. 3 No. 1 (2025): April: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v3i1.74

Abstract

This research is motivated by the rapid development of technology, which has led to the emergence of various new products, particularly in the mobile phone category, intensifying market competition. Mobile phones have become essential items in daily life, making it increasingly difficult for mobile phone brands to stand out. As a result, companies strive to attract consumers by leveraging product features. The aim of this study is to determine the effect of brand image and self-concept on purchasing decisions. Data was collected using a questionnaire with purposive sampling technique on 89 respondents who use mobile phones. The population consists of male and female students at Universitas 45 Surabaya. The independent variables in this study are brand image, self-concept, and purchase decision. Hypothesis testing using multiple regression analysis shows that both independent variables significantly influence the dependent variable (purchase decision). The R-value of 0.718 indicates a strong relationship, close to 1, and the coefficient of determination (R²) is 0.515.
IMPACT OF BRAND, PACKAGING AND WARRANTY ON PURCHASE DECISION (Case Study of Pantene Shampoo Consumers in Sidoarjo) Mahjudin Mahjudin; S, David; Wiyasa, I Gede
Journal of Managerial Sciences and Studies Vol. 2 No. 3 (2024): Desember: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v2i3.101

Abstract

The success of a company in carrying out its activities is largely determined by its ability to market its products. This shows that marketing is the spearhead for a company in achieving its goals. In order to win the competition in the current era of free trade, companies are required to implement the right strategy so that the marketing program implemented is truly on target so that the marketing of the company's products will be successful. Competition between companies that provide products with the best attributes for consumers, so that good product attributes can make a major contribution to consumer satisfaction, market share, and profitability both in price, shape or product design. Therefore, the company must be able to position its products according to the needs and desires of consumers appropriately, so that consumers can distinguish the products offered and the products stick in the minds of consumers. The data used in this study are primary data, namely data obtained through distributing questionnaires to consumers who consume Pantene Shampoo in Sidoarjo and secondary data, namely data obtained from companies that are used as research objects. The analysis technique used in this study is using multiple linear regression analysis. While the statistical test uses the F test and t test. The results of the study obtained the F count value (111.9358)> F table (2.70) which means that Brand, Packaging, and Guarantee simultaneously influence Purchasing Decisions. The brand variable has a significant effect on purchasing decisions with a t count value of 6.5062> from t table 1.9850. The packaging variable has a significant effect on purchasing decisions with a t count value of 3.9372> from t table 1.9850. The guarantee variable has a significant effect on purchasing decisions with a calculated t value of 4.9329 > from the t table of 1.9850.
EDUKASI MANAJEMEN DAN PERPAJAKAN KEPADA PELAKU UMKM DI TAMAN SATWA KEBUN BINATANG SURABAYA Dewi, Rina; Sutini, Sutini; Sugiarto, Sugiarto; Wasesa, Tjandra; Zuhroh, Diana; Wiratna, Wiratna; Wiyasa, I Gede; Tony, Heri; Karnain, Bambang; Daengs, Achmad; Teguh, Harsono; Fanisa, Fairuz; Dana, Tarisa
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25083

Abstract

Fakultas Ekonomi Universitas 45 Surabaya telah mengadakan pengabdian Masyarakat kepada pelaku UMKM khususnya tenant di bidang minum dan makanan di lingkungan Taman Satwa Kebun Binatang Surabaya di bidang pemasaran, pengelolaan keuangan, dan perpajakan. Hal ini penting mengingat UMKM merupakan kekuatan ekonomi yang harus dibekali dengan pemahaman yang berkaitan erat dengan masalah pemasaran, keuangan dan perpajakan. Kegiatan ini bertujuan memberikan edukasi kepada pelaku UMKM agar memiliki pengetahuan yang baik dalam melakukan bisnis usaha. Topik yang diangkat adalah topik yang sedang trending yaitu penggunaan digital tehnologi yang dikaitkan dengan manajemen pemasaran, manajemen keuangan dan perpajakan. Digital teknologi hadir untuk membantu manusia dengan menghasilkan output secara ringkas, singkat serta cepat. Penggunaan digital teknologi harus disikapi secara bijaksana dalam penggunaannya, karena dibalik sisi positifnya terdapat sisi negatifnya pula. Salah satu sisi gelap penggunaan teknologi adalah pinjaman online illegal yang bertebaran di jagat maya yang membawa kerugian bagi peminjam. Kontribusi penelitian ini pelaku UMKM diharapkan mendapatkan dukungan dari pemerintah dan pengelola setempat melalui pelatihan untuk mengoptimalkan penggunaan digital teknologi, memperoleh pengetahuan literasi keuangan serta pemahaman terhadap perpajakan
Co-Authors Dana, Tarisa Dewi, Rina Diana Zuhroh Enny Istanti Fanisa, Fairuz GS , Achmad Daengs Karnain, Bambang Mahjudin Mahjudin Prada, Arys S, David Sugiarto S Sutini Sutini, Sutini Teguh, Harsono Tony, Heri Wasesa, Tjandra Wiratna, Wiratna