Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Growth: Journal Management and Business
Ezyah, Eazy
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH STRATEGI DIFERENSIASI PRODUK TERHADAP KINERJA MANAJERIAL: STUDI KASUS UMKM LOKAL “NASI LIWET AYAM SAMBEL MATAH” Zed, Etty Zuliawati; Dewi, Putri Shakira; Muhtadien, A. Zeze; Aprilia, Intan; Ezyah, Eazy; Hermawan, Hendrik
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Volume 5 No. 2 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i2.27510

Abstract

Kinerja usaha yang diharapkan dapat dicapai dengan menerapkan strategi diferensiasi produk UMKM lokal “nasi liwet ayam sambel matah” dan kemampuan manajerial. Terdapat pengaruh langsung antara strategi diferensiasi produk dan kemampuan manajerial yang dimiliki oleh pimpinan/pemilik perusahaan terhadap peningkatan kinerja usaha. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha UMKM lokal. Penelitian ini ditunjukkan untuk menguji pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha baik secara parsial pada UMKM lokal “nasi liwet ayam sambel matah”. Metode penelitian yang digunakan adalah metode wawancara dengan pihak UMKM. .Hasil Wawancara menunjukkan bahwa strategi diferensiasi produk, kemampuan manajerial, dan kinerja usaha UMKM lokal “nasi liwet ayam sambel matah” dalam semua bidang dapat dikatakan cukup baik. Secara simultan, pengaruh strategi diferensiasi produk dan kemampuan manajerial terhadap kinerja usaha pada UMKM “nasi liwet ayam sambel matah” lokal Padalarang cukup baik.
Product Quality and Purchase Decisions in Skincare: The Mediating Role of Repurchase Intention and the Moderating Role of Customer Reviews Aisyah, Nisa; Ningtyas, Alisya Sabrina; Dewi, Putri Shakira; Ezyah, Eazy
Growth: Journal Management and Business Vol. 3 No. 02 (2025): December 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v3i02.999

Abstract

The rapid growth of the global skincare industry has intensified competition among brands to capture consumer attention, primarily through product quality offerings. This study aims to examine the effect of product quality on purchase decisions in the skincare sector, with repurchase intention as a mediating variable and customer review as a moderating variable. A quantitative explanatory approach was employed, involving 228 active skincare product users who responded to an online questionnaire. Data were analyzed using Structural Equation Modelling based on Partial Least Squares (SEM-PLS). The results reveal that product quality significantly influences both purchase decisions and repurchase intention. Furthermore, repurchase intention positively mediates the relationship between product quality and purchase decisions. On the other hand, customer reviews were found to have no significant direct effect on purchase decisions and did not moderate the relationship between product quality and purchase decisions. These findings suggest that consumers rely more on personal experience and perceived product quality rather than digital reviews. The study highlights the importance for companies to focus on product innovation and customer satisfaction to enhance repurchase behavior. Future research is recommended to involve potential consumers to broaden the understanding of purchasing behavior in the skincare market, and to explore how digital platforms might interact with consumer trust and technology acceptance in shaping long-term loyalty.
Co-Authors Aisyah, Nisa Aprilia, Intan Dewi, Putri Shakira Hermawan, Hendrik Muhtadien, A. Zeze Ningtyas, Alisya Sabrina Zed, Etty Zuliawati