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Kebijakan Pemerintah Daerah Kabupaten Malang dalam Pengembangan Industri Pariwisata Setyanto, Tri Joko; Andin Rusmini
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 1 No. 2 (2023): JIMI - OKTOBER
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/jimi.v1i2.45

Abstract

Malang Regency is one of the largest regencies in East Java that has unique and diverse tourism potential. Although the tourism potential is large, tourist visits are still not optimal. This is due to the lack of knowledge and understanding of tourists about Malang's tourism potential. The purpose of the research is to find out the strategies and policies of the Malang Regency Government in developing the tourism industry. The research method used is normative legal research with a statutory approach and conceptual approach. The results show that the Malang Regency Government has implemented a number of policies to develop the tourism industry. These policies include the establishment of the Tourism and Culture Office, branding "Malang Regency: The Heart of East Java," promotion through several events, the formation of Sub-district Tourism Partners, and the preparation of the regency tourism development master plan.
The Role of Government Tourism Authority in Managing Tourism Development at Malang Regency Yuniati, Nining; Setyanto, Tri Joko
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 1: November 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i1.12968

Abstract

The development of regional tourism in Indonesia is still generally the responsibility of local governments. This research aims to determine the role of the Tourism Office in developing tourism in Malang Regency, East Java. The method used is in-depth interviews conducted directly with the Tourism Office. The result is that the government does indeed play an active role and is the dominant actor in the development of regional tourism. This role is carried out by 1) Establish the regional tourism development master plan (RIPPDA) as a guide for tourism development in the next 5 years, 2) Create a tourism branding program, 3) Holding a number of events throughout the year to promote tourism potential, 4) Forming enthusiastic tourism communities down to the village and sub-district levels, 5) Establishing cooperation with private parties, and 6) Formation of District Tourism Partner, 7) Establish masterplan for Tourism Develipment of The District
Optimalisasi Tata Kelola Desa Wisata di Kabupaten Malang Setyanto, Tri Joko; Susanto, Dwiyono Rudi; Masjhoer, Jussac Maulana
Journal of Tourism and Creativity Vol. 8 No. 2 (2024): Creative Tourism
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v8i2.47801

Abstract

Pengelolaan pariwisata di Kabupaten Malang, menemui sejumlah tantangan dalam meningkatkan kategori desa wisata. Meskipun memiliki potensi alam, budaya, dan buatan yang kaya, beberapa desa wisata masih mengalami rendahnya kunjungan wisatawan, minimnya fasilitas pariwisata, dan kurangnya keterampilan SDM pariwisata. Penelitian ini bertujuan untuk menganalisis implementasi tata kelola yang efektif dalam meningkatkan kategori desa wisata di Kabupaten Malang. Melalui pendekatan kualitatif, penelitian ini mempertimbangkan aspek kebijakan, struktur organisasi, proses pengambilan keputusan, dan mekanisme pengawasan dalam tata kelola pariwisata. Hasil penelitian menunjukkan bahwa untuk meningkatkan kategori desa wisata, diperlukan langkah-langkah seperti pengembangan kapasitas SDM melalui pelatihan, peningkatan infrastruktur pariwisata, inovasi produk pariwisata, dan pembangunan pariwisata yang berkelanjutan. Pentingnya penguatan regulasi pariwisata di tingkat desa serta penerapan tata kelola yang transparan, akuntabel, dan berkelanjutan juga ditekankan.