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MANAJEMEN RANTAI PASOK AGRIBISNIS GOLDEN MELON APOLLO DI KOTA CILEGON Sulaeni, Sulaeni; Suherman, Suherman
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 1 No. 3 (2022): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v1i3.132

Abstract

The distribution mechanism of the golden melon supply chain in Cilegon City consists of Farmers with Collecting Traders, Collecting Traders with Retailers, Retailers with consumer risks that exist at this level, where traders are fully the responsibility of retailers. the risk faced by traders is the price of the product that goes up and down and when the Golden Melon is damaged and rotten, or is not sold out. The distribution of this Golden Melon supplier is running relatively well, from the farmer level to the product to the final consumer. The collecting traders always prioritize on time delivery and ensure the quantity and quality of Golden Melon, if there is a delay there is usually communication between farmers and traders, so that delays can be tolerated within the previously agreed time period. Information flows of Golden Melon in Cilegon City include Farmers with Collecting Traders, Collecting Traders with Retailers, Retailers with Consumers. The flow of information between retailers and final consumers by Golden Melon in Jombang District is well done. This is indicated by the reciprocal communication between the supply chain actors of Golden Melon, and the trust between merchants and consumers.
STRATEGI PENGEMBANGAN USAHA TERNAK BEBEK PEDAGING DI TENGAH PANDEMI COVID 19 PADA KELOMPOK TANI MITRA TANI DESA SUKAMAJU KECAMATAN LABUAN KABUPATEN PANDEGLANG BANTEN Sarajevo, Evo; Saleh, Khaerul; Sulaeni, Sulaeni
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v2i1.243

Abstract

The purpose of the study was to determine the impact of identification and nalysis of internal and external factors that affect the broiler duck farming business in the Mitra Tani farmer group, Sukamaju Village, Labuan District, Pandeglang Regency, Banten. Designing a development strategy to develop a broiler duck farming business in the Mitra Tani farmer group, Sukamaju Village, Labuan District, Pandeglang Regency in the face of the Covid-19 pandemic. This research method uses IFE Matrix, EFE Matrix, and Swot Matrix. The results showed that the IFE matrix in the Mitra Tani farmer group in Sukamaju Village had a total score of 2.815 with the main strength having a business license with a score of 0.429. The main weakness of this farmer group is the manual/non-digital system with a score of 0.331. While the EFE matrix obtained a total score of 2.650 with the main opportunity for farmer groups is farmer group customer loyalty with a score of 0.463. The main threat faced by farmer groups is the emergence of similar business competitors with a score of 0.394. The results of the I-E matrix indicate that the position of the farmer group is in cell V, which is in a hold and maintain condition. Strategies that fit this quadrant are market penetration and product development. The results of the SWOT matrix obtained eight alternative strategies for developing Mitra Tani farmer groups in Sukamaju Village.
ANALISIS PARTISIPASI ANGGOTA PERKUMPULAN PETANI PEMAKAI AIR (P3A) DALAM KEGIATAN OPERASI DAN PEMELIHARAAN JARINGAN IRIGASI Sulaeni, Sulaeni; Sumantri, Ari Tresna; Wibowo, Aris Suprio; Anugrah, Miftah Dwi
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 2 No. 3 (2023): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v2i3.557

Abstract

Partisipasi dalam penelitian ini dapat dirumuskan dalam bentuk keterlibatan masyarakat dalam proses pengelolaan jaringan irigasi (pemeliharaan, pengoperasian, dan rehabilitasi) mulai dari perencanaan, pelaksanaan, pemanfaatan, dan pemeliharaan berdasarkan kesadarannya sendiri (sesuai hak dan kewajibannya) dan tidak dipengaruhi oleh pihak lain. Selain itu, partisipasi dalam konteks ini dipandang sebagai upaya mengurangi konflik dalam pengelolaan jaringan irigasi. Penelitian ini berfokus pada Pengaruh Faktor Internal dan Eksternal Terhadap Partisipasi Anggota P3A Dalam Operasi dan Pemeliharaan Jaringan Irigasi. Penelitian ini mengambil lokasi di Desa Kampung Baru, Kecamatan Pamarayan, Kabupaten Serang dengan mengambil responden dari Anggota P3A. Berdasarkan hasil penelitian, bentuk partisipasi anggota P3A pada setiap tahapan pelaksanaan dan perencanaan berupa aset, personel, monitoring dan evaluasi berupa gagasan atau pemikiran. Berdasarkan hasil penelitian, pembersihan saluran dan bangunan dari tanaman, sampah dan kotoran merupakan faktor penting dalam melaksanakan kegiatan partisipasi dalam pengelolaan irigasi. Hal ini akan berdampak pada percepatan pemanfaatan jaringan irigasi untuk meningkatkan hasil produksi.
PENDAMPINGAN KELOMPOK TANI DALAM PEMANFAATAN LIMBAH KULIT MANGGIS MENJADI PRODUK OLAHAN Sulaeni, Sulaeni; Sumantri, Ari Tresna
Jurnal Pengabdian Dinamika Vol 6, No 1 (2019)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/dinamika.v6i1.8755

Abstract

Mangosteen (Garcinia Mangostana L.) is a tropical fruit commodity that has the potential to bedeveloped as a support for popular economy. The mangosteen peel waste can be processed intofood products, medicines, and cosmetics. Using mangosteen peel into processed products canincrease the income of mangosteen farmers and reduce mangosteen peel waste which can pollutethe environment while harvesting mangosteen. This assistance aims to increase the knowledge ofmangosteen farmers by processing and utilizing mangosteen peel waste into processed foodproducts, as well as being a source of income and new business for farmers and the surroundingcommunity. The method used in mentoring mangosteen farmers is the Coundeling, FGD, anddistributing questionnaires. The location of assistance in two farmer groups is the Mekar RahayuFarmer Group and the Barokah Farmer Group in the Bojong District, Pandeglang Regency. Thetiming of the assistance activities was carried out in June 2019. The target groups weremangosteen farmers who were members of farmer groups. The result of this assistance is toincrease farmers 'knowledge to utilize leather waste into processed products that can increasefarmers' income, and can be used as a new source of income for the community.
BIMBINGAN TEKNIS PEMBUATAN DAN PENGAPLIKASIAN BIOSAKA (Pada kegiatan Kuliah Kerja Mahasiswa (KKM) Tematik, Universitas Sultan Ageng Tirtayasa) Sulaeni, Sulaeni; Saleh, Khaerul; Bukhari, Ahmad; Wibowo, Aris Suprio
Jurnal Pengabdian Dinamika Vol 10, No 2 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/dinamika.v10i2.23088

Abstract

Pupuk adalah unsur-unsur esensial yang dapat ditambahkan ke dalam tanahuntuk menunjangpertumbuhan tanaman. Biosaka adalah salah satu pupuk cair organikyang berasal dari tanamanatau rerumputan yang dicampur dengan air. Pupuk ini bisa langsung diaplikasikan padatanaman. Bimbingan teknis pembuatan dan pengaplikasian biosaka bertujuan untukmengurangi penggunaan pupuk kimia dan menekan biaya sehingga menjadi pertanian yangekonomis. Bimbingan teknis ini dilaksanakan pada hari jum’at tanggal 11 Agustus 2023 padapukul 14.00-17.00 WIB yang bertempat di kantor BPP Kecamatan Binuang, KabupatenSerang. Hasil dari Bimbingan teknis ini yaitu pada kelompok tani mengetahui cara pembuatanpupuk cairorganik yang berasal dari rerumputan yaitu biasa disebut biosaka.
Analisis Faktor yang Mempengaruhi Keputusan Petani Padi di Desa Sindang Sono Kecamatan Sindang Jaya dalam Penjualan Gabah Kepada Tengkulak Gryseska, Adrian; Wibowo, Aris Supriyo; Astuti, Andjar; saleh, Khaerul; Sulaeni, Sulaeni
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 3 No. 3 (2024): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v3i3.897

Abstract

Middlemen are one of the marketing options, although there are pros and cons to the existence. This study tries to understand and analyze the factors that allegedly influence the decision of rice farmers to sell grain to middlemen in Sindang Sono Village. The analysis used is quantitative with quantitative descriptive method. Research began in September 2023 through observation, questionnaires, interviews, and documentation. Sample calculation by simple random sampling with Slovin (alpha = 10%) resulted in 70 samples. The results showed that 81.43% of rice farmers sold to middlemen with the majority characteristics showing age between 50-59 years, male gender, elementary school education and below, family income <Rp5.000.000, the number of family dependents 4 people, the source of capital comes from themselves, the area of land cultivated <1 hectare, farming experience <20 years, land ownership status is cultivated, production levels ranged from 1.000-1.999 kg/season, the selling price was Rp 7.000-Rp 7.999, the type of grain was dry milled grain, no relationship with middlemen, and farmers' occupation was their main job. The binary logistic regression analysis test results show that together the variables of age, land status, and selling price have a significant effect (0.000). While partially, the variables of age (0,056), land status (0,001), and selling price (0,032) are partially affect (alpha 10%) the decision of rice farmers to sell to middlemen. While other alleged variables do not significantly affect the decision of farmers to sell to middlemen.
Pengaruh Pemasaran Tropicana Slim Melalui Media Sosial Instagram Terhadap Keputusan Pembelian: Pengaruh Pemasaran Tropicana Slim Melalui Media Sosial Instagram Terhadap Keputusan Pembelian Hudhaniah, Nurul; Sulaeni, Sulaeni; Budiawati, Yeni
Agri Wiralodra Vol. 17 No. 1 (2025): Potensi Pengembangan Usaha Tani dan Pemasaran
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/agriwiralodra.v17i1.117

Abstract

Pemasaran media sosial merupakan salah satu strategi pemasaran yang dilakukan oleh Tropicana Slim. Instagram merupakan platform yang banyak digunakan sebagai media promosi oleh para pelaku usaha. Produk yang telah diunggah mampu membujuk keputusan pembelian konsumen. Penelitian ini bertujuan untuk melihat pengaruh pemasaran media sosial melalui Instagram terhadap keputusan pembelian pada tropicana slim. Metode yang digunakan dalam penelitian ini adalah kuantitatif deskriptif. Sumber data yang digunakan adalah data primer dan sekunder. Teknik pengumpulan data pada penelitian ini adalah kuesioner. Populasi dalam penelitian sebanyak 63.100 dan sampel yang digunakan dalam penelitian sebanyak 100 responden. Teknik analisis data dan pengujian hipotesis menggunakan regresi linier berganda. Variabel independen (X) adalah social media marketing yang terdiri dari entertaintment, customization, Interaction, eWOM, dan trendiness. Variabel dependen (Y) adalah keputusan pembelian. Hasil penelitian menunjukkan bahwa pemasaran media sosial memiliki pengaruh yang signifikan terhadap keputusan pembelian. Secara parsial, eWOM dan trendiness memiliki pengaruh yang signifikan terhadap keputusan pembelian, sedangkan entertainment, customisation, dan interaction tidak memiliki pengaruh yang signifikan terhadap keputusan pembelian.
Characteristics and Managerial Capacity of Rice Farmers Impacting Family Welfare in Tangerang Banten District Saleh, Khaerul; Wibowo, Aris Suprio; Sulaeni, Sulaeni; Bukhari, Ahmad
Jurnal Agrinika: Jurnal Agroteknologi dan Agribisnis Vol 8 No 1 (2024): MARCH
Publisher : Kadiri University - Faculty of Agriculture

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/agrinika.v8i1.5089

Abstract

The endeavor to enhance rice productivity in Tangerang district, nestled within the confines of Banten Province, has unfortunately not been paralleled by a corresponding improvement in the well-being of its agricultural community. Subjectively, prosperity is often perceived through the lens of familial harmony, while on an objective scale, it is defined by the fulfillment of fundamental human needs. This study sets out to meticulously examine the correlation between the characteristics of farmers and their managerial competencies on the welfare levels of farming households engaged in the cultivation of lowland rice. Specifically, the investigation is concentrated within the Sukamulya District, Tangerang Regency, Banten Province. The methodology embraced in this study is predominantly explanatory-descriptive, drawing insights from an amalgamation of primary and secondary data sources. The focal points of analysis encompass a triad of variables: farmer characteristics, managerial capacity, and farmer welfare. Leveraging Inferential Statistics, with a Structural Equation Modeling (SEM) analytical framework, the research delves into the intricate interplay between these variables. The empirical findings unearth a direct correlation between farmer characteristics and their managerial prowess. Furthermore, it underscores the consequential impact of farmer characteristics, channeled through managerial capacity, on the overall welfare of farmers. The augmentation of household welfare within farming communities predominantly hinges upon the adept management of resources, proficient business acumen, strategic planning capabilities, organizational adeptness, and adaptive resilience demonstrated by farmers and their managerial capacities.
Dampak Perubahan Iklim dan Paparan Bencana terhadap Ketahanan Pangan di Provinsi Banten, Indonesia (2018-2023) Rahmat, Jalaludin; Budiawati, Yeni; Sulaeni, Sulaeni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates how climate change and disaster exposure influence food security in Banten Province, Indonesia, over the period 2018–2023. Using a panel data regression approach with the Random Effects Model, the analysis incorporates key indicators of climate variability—including temperature and rainfall changes—as well as disaster-related factors such as the number of affected facilities, affected individuals, and disaster frequency. The findings indicate that variations in rainfall and infrastructure-related disaster impacts significantly affect food security outcomes, suggesting a critical link between environmental stressors and food system resilience. These results contribute to the growing body of evidence on regional food security vulnerabilities in the context of climate and disaster risks, and provide policy-relevant insights for enhancing local adaptation strategies.
Pelatihan Pembuaatan Pupuk Regeneratif Posphat Cair pada Petani Cabai di Poktan Desa Tejamari Kecamatan Baros Kabupaten Serang Sulaeni, Sulaeni; Saleh , Khaerul; Wibowo, Aris Suprio; Gunawan, Gugun
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 5 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v1i5.1547

Abstract

Sektor pertanian di Indonesia, khususnya di daerah Baros, masih sangat bergantung pada penggunaan Pupuk kimia untuk mengendalikan hama pada tanaman palawija (cabai). Penggunaan Pupuk kimia secara berlebihan dapat menyebabkan kerusakan pada kesehatan manusia, makhluk hidup lainnya, serta lingkungan. Oleh karena itu, diperlukan solusi yang lebih ramah lingkungan dan berkelanjutan seperti penggunaan Pupuk posphat cair. Penelitian ini bertujuan untuk memberikan edukasi dan pelatihan kepada petani palawija (cabai) di Desa Tejamari, Kecamatan Baros, mengenai pembuatan dan penerapan Pupuk posphat cair. Metodologi yang digunakan dalam kegiatan ini meliputi tahap sosialisasi, pelatihan pembuatan Pupuk posphat cair, serta pendampingan di lapangan. Sebanyak 30 petani palawija (cabai) terlibat dalam kegiatan ini dan berhasil memproduksi serta mengaplikasikan Pupuk posphat cair yang berbahan dasar tanaman lokal seperti daun mimba, daun sirih, dan tembakau. Hasil dari kegiatan ini menunjukkan bahwa penggunaan Pupuk posphat cair dapat menjadi alternatif yang efektif untuk mengurangi ketergantungan pada Pupuk kimia dan mengurangi dampak negatif terhadap kesehatan serta lingkungan. Selain itu, petani juga memperoleh pengetahuan baru yang bermanfaat dalam mengelola pertanian secara berkelanjutan.