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All Journal Gorga : Jurnal Seni Rupa Gondang: Jurnal Seni dan Budaya Dinamisia: Jurnal Pengabdian Kepada Masyarakat International Journal of Social Science and Business JCRS (Journal of Community Research and Service) Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat V-art: Journal of Fine Art Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Borneo Journal of Science and Mathematics Education Jurnal Manajemen, Akuntansi, Ekonomi Borneo Journal of Islamic Education Jurnal Pengabdian Dinamika Journal of Economic and Economic Education Pena Anda
Saleh, Khaerul
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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The Effect of Experiential Marketing and Emotional Marketing on Customer Loyalty in “LGS” Showroom Yacub, Rudi; Saleh, Khaerul; Putra, Maha
International Journal of Social Science and Business Vol 6, No 1 (2022): February
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i1.44612

Abstract

Along with rapid development of transportation, increasingly fierce competition also encourages business people to continue to innovate in making marketing strategies in order to attract customers attention and maintain customers loyalty. Customers not only appraise product and service based on its quality, but also through marketing strategies. Marketing strategies can be carried out aggressively through experiential approach and emotional approach to customers. This study aims to examine the effect of experiential marketing and emotional marketing on loyalty of LGS showroom customers. The sampling method used was non-probability sampling with purposive sampling type. The population in this study was 230 LGS showroom customers in the last three years. Meanwhile, the sample in this study was 70 LGS showroom customers who had made repeated purchases. The data collection conducted  by distributing questionnaires. This study employed multiple linear regression data processing that had met the requirements of validity, reliability, and partial hypothesis testing t-test, with the Statistical Product and Service Solution program (SPSS version 24). This result found that experiential marketing and emotional marketing significantly affect customer loyalty in “LGS” showroom
Pengaruh Perhatian Orang Tua Terhadap Minat Belajar Siswa Kelas IV di Madrasah Ibtidaiyah Negeri 1 Samarinda Hidayah, Maulida Ulfa; Saleh, Khaerul; Halijah, Sitti Noor
Borneo Journal of Islamic Education Vol 2 No 2 (2022): Borneo Journal of Islamic Education, 2 (2), November 2022
Publisher : Faculty of Education and Teacher Training of UINSI Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.552 KB) | DOI: 10.21093/bjie.v2i2.5102

Abstract

Peran orang tua dalam pendidikan sangat dibutuhkan siswa untuk meningkatkan minat belajar. Perhatian orang tua merupakan faktor eksternal dari minat belajar. Sehingga dapat disimpulkan bahwa adanya minat belajar karena adanya faktor yang mempengaruhinya. Tanpa adanya minat belajar maka proses pembelajaran tidak dapat berlangsung secara maksimal. Untuk itu Perhatian orang tua sangat dibutuhkan seperti memenuhi kebutuhan belajar, memberikan nesihat, pengawasan dalam belajar, memberikan penghargaan dan hukuman, memperhatikan kesehatan, menciptakan suasana tenang dan tentram, dan memberikan petunjuk-petunjuk praktis. Namun hasil observasi peneliti di MIN 1 Samarinda siswa kelas IV kurang aktif saat diskusi kelompok, kurang aktif saat sesi tanya jawab, tidak mengumpulkan PR tepat waktu, sulit menjelaskan materi yang telah diajarkan. Berdasarkan observasi peneliti menduga bahwa hal tersebut karena kurangnya perhatian orang tua. Adapun tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh perhatian orang tua terhadap minat belajar siswa kelas IV di Madrasah Ibtidaiyah Negeri 1 Samarinda. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi seluruh siswa kelas IV dengan jumlah 102 siswa dan sampel yang digunakan dalam penelitian ini sample random sampling dengan jumlah sampel 50 responden. Teknik pengumpulan data yang digunakan yaitu observasi, wawancara, angket, dan dokumentasi. Teknik keabsahan data menggunakan uji validitas dan uji reliabilitas sedangkan untuk teknik analisis data menggunakan uji prasyarat yaitu uji normalitas dan uji homogenitas, selain itu menggunakan uji hipotesis. Hasil penelitian analisis menggunakan SPSS versi 26 menunjukkan bahwa dari uji koefisiensi determinasi sebesar 0,490 yang berarti pengaruh perhatian orang tua terhadap minat belajar siswa kelas IV di MIN 1 Samarinda 49% dan 51% dikarenakan faktor lain. Hasil uji hipotesis pada product moment ialah 0,700 dan memiliki nilai interprestasi r kuat. Maka dapat dinyatakan Ha diterima dan H0 ditolak. Sehingga dapat disimpulkan bahwa variabel perhatian orang tua berpengaruh signifikan terhadap variabel minat belajar. Kata Kunci: Perhatian Orang Tua, Minat Belajar Siswa
PREFERENSI PETANI TERHADAP SISTEM TANAM PADI (Kasus Desa Nembol Kecamatan Mandalawangi Pandeglang Banten) aliudin, Aliudin; Maysiyah, Maysiyah; saleh, Khaerul
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 1 No. 1 (2022): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.456 KB) | DOI: 10.59066/jppm.v1i1.4

Abstract

The purpose of this research is to identify and to analyze farmers' preference for the rice planting system in Nembol Village, Mandalawangi Pandeglang District. This research use quantitative descriptive research, as it’s type and located at Nembol Village, Mandalawangi District, Pandeglang. The research are using random sampling technique. This research use 50 rice farmers, as it’s respondents. Chi-square test analysis are being used for the data processing and descriptive analysis are being used for the analysis methods. The results shows that the factors that related to the farmers' preference for the rice planting system are, age, level of education, length of farming, status of land ownership. While the characteristics, the length of time to apply the planting system, number of family dependents, land area, and land productivity are not related to the farmers' cropping system preference. Farmers' preference for the rice planting system this shows that the preference of farmers towards the mini-cropping system is still relatively low because most farmers in the Nembol Village, Mandalawangi Pandeglang District prefer non-minapadi cropping systems.
STRATEGI PEMASARAN DALAM MEMPERTAHANKAN BISNIS UMKM DI TENGAH PANDEMI COVID-19 PRODUK GULA AREN DESA HARIANG KECAMATAN SOBANG KABUPATEN LEBAK BANTEN Supriadi, Didi; Saleh, Khaerul; Sariyoga, Setiawan
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v2i1.242

Abstract

The purpose of the study is to determine the impact of Covid-19 on the income of SME (Small Midsize Enterprise) Mitra Mandala palm sugar in Hariang Village, Sobang District, Lebak Regency, Banten and to design a marketing strategy for Mitra Mandala SME in dealing with the Covid-19 pandemic. The type of research use is descriptive qualitative research and descriptive quantitative. Types and sources of data using primary data and secondary data. The sampling technique of 6 respondents use interview techniques with research criteria. This research method uses IFE Matrix, EFE Matrix, and Swot Matrix.The analysis results showed that the IFE matrix at Mitra Mandala SME has a total score of 3,151. While the EFE matrix obtained a total score of 2,681. The results of the I-E matrix show that the position of Mitra Mandala SMEs is in cell IV which is in a grow and build condition. The results of the SWOT matrix analysis obtained nine strategies, namely: 1) Providing price discounts/discounts 2) Creating a website to sell sugar palm in the international market, 3) Developing an online sales system to develop the market, 4) Developing sugar palm production technology and sugar palm management, 5) Conducting training for MSME employees of Mitra Mandala, 6) Looking for buyers of sugar palm products outside Indonesia, 7) Identifying sugar palm products entering Mitra Mandala, 8) establishing partner relationships with sugar palm farmers, and 9) developing a warehouse system for storing sugar palm products.
STRATEGI PENGEMBANGAN USAHA TERNAK BEBEK PEDAGING DI TENGAH PANDEMI COVID 19 PADA KELOMPOK TANI MITRA TANI DESA SUKAMAJU KECAMATAN LABUAN KABUPATEN PANDEGLANG BANTEN Sarajevo, Evo; Saleh, Khaerul; Sulaeni, Sulaeni
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2023): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v2i1.243

Abstract

The purpose of the study was to determine the impact of identification and nalysis of internal and external factors that affect the broiler duck farming business in the Mitra Tani farmer group, Sukamaju Village, Labuan District, Pandeglang Regency, Banten. Designing a development strategy to develop a broiler duck farming business in the Mitra Tani farmer group, Sukamaju Village, Labuan District, Pandeglang Regency in the face of the Covid-19 pandemic. This research method uses IFE Matrix, EFE Matrix, and Swot Matrix. The results showed that the IFE matrix in the Mitra Tani farmer group in Sukamaju Village had a total score of 2.815 with the main strength having a business license with a score of 0.429. The main weakness of this farmer group is the manual/non-digital system with a score of 0.331. While the EFE matrix obtained a total score of 2.650 with the main opportunity for farmer groups is farmer group customer loyalty with a score of 0.463. The main threat faced by farmer groups is the emergence of similar business competitors with a score of 0.394. The results of the I-E matrix indicate that the position of the farmer group is in cell V, which is in a hold and maintain condition. Strategies that fit this quadrant are market penetration and product development. The results of the SWOT matrix obtained eight alternative strategies for developing Mitra Tani farmer groups in Sukamaju Village.
PENGEMBANGAN MINAT WIRAUSAHA SISWA DI SEKOLAH MENENGAH KEJURUAN NEGERI (SMKN) 4 KOTA SERANG Bukhari, Ahmad; Saleh, Khaerul
Jurnal Penyuluhan dan Pemberdayaan Masyarakat Vol. 3 No. 1 (2024): Jurnal Penyuluhan dan Pemberdayaan Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jppm.v3i1.645

Abstract

Entrepreneurship is a mindset that encourages individuals to create a business. Intention is a certain desire that a person has to do something or act and be able to develop new products or ideas and be able to build a business with new concepts. Entrepreneurs are required to be creative and have the ability to see business opportunities. For teenagers who want to start entrepreneurship, start early so that later they can become successful entrepreneurs, education and training are the only capital to become an entrepreneur. But the real learning and struggle will begin when you try it. In entrepreneurship, of course you must have basic entrepreneurship education to be able to help individuals develop entrepreneurial desires, spirit and behavior. Education can be a source of attitude and overall intention to become a successful entrepreneur in the future.
EMPOWERING THE HOUSEHOLD BUSINESS THROUGH IMPROVING THE QUALITY OF THE PRODUCT IN PINTUSONA SAMOSIR SUB-DISTRICT Siahaan, Riana Friska; Saleh, Khaerul; Hanum, Yuspa
Journal of Community Research and Service Vol 4, No 2: July 2020
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v4i2.22274

Abstract

This Community Service Program has been implemented well. Partners of this activity are Artiar Bakkery, Pintusona Village and Martauli Elisabet Household Business in Pinsona Village, Pangururan District, Samosir Regency, North Sumatra Province. The purpose of this PKM is to solve several problems faced by partners. In this service activity the implementation team tries to create a creative and innovative idea to provide added value to the cassava chip household business through improving product quality, namely by providing counseling and training on the application of science and technology. One of them is by changing the way of production by using modern equipment so that production capacity increases. Marketing of cassava chips with safe and attractive packaging so as to increase the selling price and expand the marketing area through online marketing. With this PKM activity it can improve partners' lives financially and partner products can be accepted in the market so that they can compete with similar products in the market.
BIMBINGAN TEKNIS PEMBUATAN DAN PENGAPLIKASIAN BIOSAKA (Pada kegiatan Kuliah Kerja Mahasiswa (KKM) Tematik, Universitas Sultan Ageng Tirtayasa) Sulaeni, Sulaeni; Saleh, Khaerul; Bukhari, Ahmad; Wibowo, Aris Suprio
Jurnal Pengabdian Dinamika Vol 10, No 2 (2023)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/dinamika.v10i2.23088

Abstract

Pupuk adalah unsur-unsur esensial yang dapat ditambahkan ke dalam tanahuntuk menunjangpertumbuhan tanaman. Biosaka adalah salah satu pupuk cair organikyang berasal dari tanamanatau rerumputan yang dicampur dengan air. Pupuk ini bisa langsung diaplikasikan padatanaman. Bimbingan teknis pembuatan dan pengaplikasian biosaka bertujuan untukmengurangi penggunaan pupuk kimia dan menekan biaya sehingga menjadi pertanian yangekonomis. Bimbingan teknis ini dilaksanakan pada hari jum’at tanggal 11 Agustus 2023 padapukul 14.00-17.00 WIB yang bertempat di kantor BPP Kecamatan Binuang, KabupatenSerang. Hasil dari Bimbingan teknis ini yaitu pada kelompok tani mengetahui cara pembuatanpupuk cairorganik yang berasal dari rerumputan yaitu biasa disebut biosaka.
BUDIDAYA SAYUR SECARA HIDROPONIK DAN IKAN LELE (MIX FARMING) DALAM MEMPERTAHANKAN KETAHANAN PANGAN KELUARGA DI DESA JATIWARINGAN MAUK TANGERANG Saleh, Khaerul
Jurnal Pengabdian Dinamika Vol 8, No 1 (2021)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/dinamika.v8i1.12971

Abstract

Jatiwaringin Village, Mauk, Tangerang Regency is a village located in the north of Tangarang Regency or often known as Pantura Tangeranga, with land in the form of rice fields and rainfed moor. As a result of the Covid-19 pandemic, several food crop commodities have experienced a decline, coupled with government policies related to social restrictions (PSBB and PPKM). To deal with this condition, one alternative solution is to use the yard and yard of the house as land for plant cultivation through a mix farming program. A structured and solid institution both locally and nationally is the PKK, the involvement of the PKK in running the food program, especially Pokja 3 and 4, is very important in accordance with its role and function. To deal with these conditions, one alternative solution is to use the yard and yard for plant cultivation, but due to the limited knowledge and skills possessed and the relatively high patriarchal culture, the existing yard land is left unmanaged. Increased knowledge, insight and skills of the people of Jatiwaringan Village in managing yard land for plant cultivation where the PKK Group is one of the pioneers. To achieve the output targets according to the objectives, community service activities are carried out through several stages ranging from coordination and socialization to the community, implementation in the field, to monitoring and evaluation. The community service program carried out in conjunction with the thematic Student Work Kuyliah (KKM) activity in 2021 has been going well. This program was attended by administrators and PKK members, and supported by the RT Chair and Jatiwaringan Village Head. The results of the service show that the participation of the Jatiwaringin community in activities is high, the community is more skilled and very enthusiastic in managing the yard and is expected to provide broad benefits by being able to provide some food from the crops in the yard, especially during the Covid-19 pandemic.
Efektivitas Media Poster Pada Pembelajaran Daring Terhadap Hasil Belajar Mata Pelajaran IPA Siswa Kelas IV di MI Ma'arif NU 003 Samarinda Sardi, Nurliana; Saleh, Khaerul; Salmitha, Lely
Borneo Journal of Science and Mathematics Education Vol 1 No 3 (2021): Borneo Journal of Science and Mathematics Education, Oktober 2021
Publisher : Faculty of Education and Teacher Training of UINSI Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.75 KB) | DOI: 10.21093/bjsme.v1i3.5118

Abstract

Penelitian ini dilatar belakangi oleh proses pembelajaran di MI Ma’arif NU 003 Samarinda yang masih menggunakan metode pembelajaran yang konvensional pentingnya penggunaan media dalam proses pembelajaran sangat berpengaruh pada keberhasilan suatu pembelajaran untuk meningkatkan semangat dan minat siswa dalam belajar dibutuhkan strategi dan metode yang bervariasi terutama pada pembelajaran IPA contohnya didalam pembelajaran IPA kebanyakan guru jarang sekali menggunakan media yang tepat. Adapun tujuan penelitian ini adalah untuk mengetahui Efektivitas Penggunan Media Poster Pada Pembelajaran Daring Terhadap Hasil Belajar IPA Siswa Kelas IV di MI M’arif NU 003 Samarinda. Penelitian ini menggunakan pendekatan kuantitatif. Variabel dalam penelitian ini terdiri dari variabel X penggunaan media poster dan Y hasil belajar Ipa. Populasi dalam penelitian ini adalah seluruh siswa/siswi di MI Ma’arif NU 003 Samarinda yang berjumlah 674. Sampel dalam penelitian yaitu siswa/siswi kelas IV A (Kelas Eksperimen) yang berjumlah 30 siswa dan IV B (Kelas Kontrol) yang berjumlah 30 siswa, desain eksperimen yang digunakan adalah pretest-posttest Control Group Design. Penelitian menggunakan Teknik pengumpulan data yaitu, observasi, dokumentasi dan tes. Statistik yang digunakan untuk membuktikan hipotesis analisis data adalah two independent sampel t-test. Hasil yang diperoleh dari penelitian ini adalah kelas eksperimen yang menggunakan media pembelajaran poster efektif dari pada kelas kontrol yang tidak menggunakan media pembelajaran poster dan hanya menggunakan metode pembelajaran yang konvensional. Hal ini dibuktikan hasil uji hipotesis dengan menggunakan uji two independent sample t-test yaitu sig. (2-tailed) bernilai 0,001. karena nilai 0,001 lebih kecil dari 0,05, maka dapat disimpulkan ha diterima artinya sampel berasal dari populasi yang besdistribusi normal dan hasil belajar IPA kelas eksperimen lebih baik dari pada kelas kontrol, sehingga dapat disimpulkan bahwa media pembelajaran poster efektif dibandingkan tidak menggunakan media pembelajaran poster dan hanya menggunakan pembelajaran konvensional.
Co-Authors Ahmad Bukhari, Ahmad Akmal, Nikmat Aliudin Aliudin, Aliudin Andy Pratama, Andy Aris Supriyo Wibowo, Aris Supriyo Astuti, Andjar Azis, Adek Cerah Kurnia AZMI, AZMI Buana, Lalang Cakra Cynthia, Ririn Erdansyah, Fuad Erli Mutiara Fitri Sukmawati, Fitri Gryseska, Adrian Halijah, Sitti Noor Hanum, Yuspa Hasibuan , Novita Indah Maulida Ulfa Hidayah Maysiyah, Maysiyah MESRA MESRA, MESRA Muhammad Amirulloh, Tifan Mukhlis Mukhlis Muslim Muslim Putra, Maha Riana Friska Siahaan, Riana Friska Rudi Yacub Salmitha, Lely Sarajevo, Evo Sardi, Nurliana Setiawan Sariyoga, Setiawan Silviana Silviana Sugito - Sulaeni, Sulaeni Supriadi, Didi Tarigan, Nelson Wibowo, Aris Suprio Yumielda, Vivi Destri YUNITA , SRI