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Fahleti, Widya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KELAYAKAN BUDIDAYA SARANG BURUNG WALET DI DESA BADAK BARU KECAMATAN MUARA BADAK (Studi Pada Usaha Sarang Burung Walet Pak Nassarudin) Ramli, Ramli; Fahleti, Widya; Dewi, Septira
I-Con Media مجلد 7 عدد 1 (2024): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM7179

Abstract

Currently, in the Muara Badak sub-district, many people have built swallow nests. This area is suitable for swallow cultivation because of its location close to the beach, nature that is still free from pollution, and close to forests that are still wide open. The high selling price and large capital make it difficult for wallet farmers who are already cultivating or prospective new Sawang wallet farmers to make a decision to invest. Ironically, many end up stopping their business in the middle of the road because they are considered a failure. Therefore, it is necessary to do a business feasibility analysis before starting a business. Sampling was carried out purposively, namely Mr. Nassaruddin's Wallet Nest Business with the consideration that it had been in operation for the last twelve years until 2023 and had a three-level wallet bird's nest building by calculating the NPV, Net B/C, IRR, and PP values. The results of this study are that the yields obtained can reach tens of millions of rupiah, In the financial feasibility analysis based on investment criteria with a factor discount of 10%, it can be produced as follows: NPV value > 0, which is IDR 580,147,000.00, Net B/C value > 1, which is 5.12, IRR value > i, which is 29.21%, and PP value is 6.758 years. These results indicate that Pak Nassarudin's Swallow's Nest Business is feasible to implement or continue.
ANALISIS PENERAPAN MANAJEMEN SUPPLY CHAIN MAKANAN BEKU (FROZEN FOOD) PADA CV. MANDALA ABADI SEJAHTERA DI DESA LOA JANAN ULU Nur Fitri, Kholifah; Fahleti, Widya; Akhmadiansyah
I-Con Media مجلد 8 عدد 1 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM8196

Abstract

This research is entitled Application of Supply Chain on CV. Mandala Abadi Sejahtera in Loa Janan Ulu Village aims to find out and describe the implementation of supply chain management in the frozen food business CV. Mandala Abadi Sejahtera which is effective and efficient and to find out and describe supply chain management in the frozen food business CV. Mandala Abadi Sejahtera in Loa Janan. The research used by researchers used qualitative descriptive methods. This type of qualitative descriptive research is a recording procedure to describe or describe the condition of a subject, and qualitative descriptive research. By conducting observations and interviews obtained, the CV frozen food supply chain. Mandala Abadi Sejahtera involves at least 5 main actors, namely suppliers, producers, distributors, retailers and final consumers. The supply chain system has not been implemented perfectly. And find out what problems there are, such as an inadequate refrigerator. In this case the supply chain still uses a conventional system in the sense of creating close ties with its suppliers. CV. Mandala Abadi Sejahtera does not have its own logistics department. Usually they deliver the products they market themselves to one agent or customer to another. Business scale and cost constraints are common reasons for UMKM not to have their own logistics department. For the efficiency that CV wants to achieve. Mandala Abadi Sejahtera is still not optimal because they do not implement supply chain management as a whole. Supply Chain Management is run by the CV business
PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI KULA KOPI Misniasari, Nia; Fahleti, Widya; Dewi, Septira
I-Con Media مجلد 8 عدد 2 (2025): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM82106

Abstract

The study entitled The Influence of Service Quality and Promotion on Purchasing Decisions at Kula Kopi aims to determine the influence of service quality on purchasing decisions, the influence of promotion on purchasing decisions and the influence of service quality and promotion on purchasing decisions at Kula Kopi. This study uses two independent variables, namely service quality and promotion and one dependent variable, namely purchasing decisions. The data in this study were collected by distributing questionnaires to 138 consumers at Kula Kopi as research samples. The sampling technique used was purposive sampling. The data analysis method used was quantitative analysis, namely validity test, reliability test, classical assumption test consisting of normality test, multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis test consisting of t-test and F-test. Based on data analysis, the results of the study indicate that the indicators in this study are valid and reliable. In the classical assumption test, the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the hypothesis test in the t-test, it is known that the service quality variable has a significant effect on purchasing decisions, the promotion variable also has a significant effect on purchasing decisions. In the F test, it was found that service quality and promotion had a joint influence on purchasing decisions. Keywords: Service quality, promotion and purchasing decisions
Co-Authors Akhmadiansyah Baehaqi Misniasari, Nia Nur Fitri, Kholifah Septira Dewi