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All Journal ASEAN Journal on Hospitality and Tourism EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Madaniya JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Untung Novianto
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Coaching Experiental Marketing dan Pengadaan Sign System pada Camping Ground Parang Gombong Kabupaten Purwakarta Untung Novianto
Madaniya Vol. 5 No. 2 (2024)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.771

Abstract

Tujuan kegiatan ini untuk memberikan pelatihan kepada pihak pengelola dan pihak masyarakat bagaimana penerapan konsep pemasaran melalui pengalaman positif pada suatu tempat wisata serta bagaimana melakukan penerapan indikator dari Experiental Marketing yang mudah dipahami oleh semua pihak. Wisata Camping Ground Parang Gombong ini memiliki potensi yang sangat bagus dan alam yang sangat indah, akan tetapi dalam masalah ini masih banyak fasilitas yang belum terkelola penerapanya dengan baik, salah satunya yaitu bagaimana penempatan fasilitas wisata yang harus dilakukan dan masih kurangnya symbol symbol atau penanda untuk menuju ke lokasi tersebut. Sebagai strategi pemasaran, tim yang menyusun rencana ini merekomendasikan penerapan program pelatihan pemasaran berdasarkan ide “Experiential Marketing” melalui media forum diskusi kelompok dan presentasi. Pengelola dan anggota komunitas telah mendapatkan pemahaman yang lebih baik tentang seluk beluk pemasaran objek wisata berkat acara ini, dan mereka kini dapat secara efektif menampilkan simbol-simbol di objek wisata populer. Akhirnya, relevansi gagasan terkini dalam penggunaan “Sistem Tanda” dan dasar-dasar pemasaran atraksi wisata dipahami oleh para peserta. Pelatihan ini harus dilakukan secara rutin dengan berbagai organisasi dan kelompok.
Penguatan Potensi dan Promosi Agro Wisata Daarut Tauhiid Melalui Pengembangan Kesadaran Komunitas untuk Mewujudkan Suistanable Culture Tourism Untung Novianto; Minhajuddin; Sari Setiawati
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.2036

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk memperkuat potensi dan promosi Agro Wisata Daarut Tauhiid melalui pendekatan berbasis pengembangan kesadaran komunitas dalam rangka mewujudkan pariwisata budaya yang berkelanjutan (sustainable culture tourism). Agro Wisata Daarut Tauhiid memiliki potensi besar sebagai destinasi ekowisata yang menggabungkan nilai-nilai agama dan lingkungan, namun promosi dan pemahaman masyarakat setempat mengenai pariwisata berkelanjutan masih memerlukan peningkatan. Kegiatan ini melibatkan komunitas lokal melalui serangkaian pelatihan dan sosialisasi guna meningkatkan kesadaran dan peran serta mereka dalam mendukung keberlanjutan wisata budaya berbasis lingkungan. Hasil dari kegiatan ini diharapkan mampu meningkatkan daya saing Agro Wisata Daarut Tauhiid di tingkat lokal dan global serta mendorong terciptanya partisipasi komunitas dalam upaya pelestarian budaya dan lingkungan
Sinergi Pengembangan Kader Posyandu dan Pariwisata Kesehatan di Desa Jambu untuk Peningkatan Kesejahteraan Masyarakat Untung Novianto; Dian Siti Awali; Putri Meylan Sadrina; Laksita Sari; Reza Mardiansyah; Surya Rusin JayaPutra
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 4 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i4.2037

Abstract

Desa Jambu Kecamatan Conggeang memiliki prospek cerah untuk pengembangan masyarakat, pilihan layanan kesehatan di Desa Jambu, Kecamatan Conggeang, Kabupaten Sumedang masih sedikit. Dengan bantuan proyek pengabdian masyarakat ini, kader posyandu akan lebih mampu mengidentifikasi kehamilan berisiko sejak dini. Pendekatan yang digunakan adalah pelatihan kader yang memanfaatkan materi presentasi dan diskusi kelompok. Angka kesulitan selama kehamilan di daerah ini diproyeksikan akan menurun karena kader posyandu lebih memahami peran mereka dalam mengidentifikasi bahaya sejak dini dan pengembangan pariwisata kesehatan.
Pemberdayaan UMKM Aisyiyah Bandung melalui Pengembangan Konten Visual dan Strategi Pemasaran Digital di Era Ekonomi Kreatif Yudi Sujudi; Untung Novianto; Irsan Furqon Rakasiwi; Suci Putri Lestari; Siti Aisyah Nurfadilah
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 2 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i2.2412

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas digital pelaku usaha BU EKA (Bina Usaha Ekonomi Keluarga Aisyiyah) melalui pelatihan pemasaran digital dan pengembangan desain kemasan produk. Tim pelaksana memberikan pelatihan yang mencakup pembuatan konten visual, penggunaan marketplace, serta strategi komunikasi visual untuk memperkuat daya tarik produk secara online. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman mitra mengenai penggunaan media digital untuk promosi dan penjualan produk. Saat ini, mitra telah memiliki akun penjualan di platform marketplace dan memahami cara mengelola pemasaran digital secara mandiri. Selain itu, mitra juga telah memperoleh keterampilan dasar dalam mendesain ulang kemasan yang lebih menarik dan komunikatif. Intervensi ini telah membuka peluang bagi BU EKA untuk memperluas pasar hingga di luar komunitas lokal serta memperkuat daya saing produknya di era digital. Dampak keberlanjutan diharapkan melalui kemampuan mitra dalam mengadopsi teknologi digital secara berkelanjutan dan kreatif untuk mengembangkan usaha mereka secara mandiri di masa depan.
Pengembangan Produk Wirausaha Berbasis Kesehatan dan Wisata untuk Mencetak Wirausaha Muda Berbasis Potensi Lokal Untung Novianto; Nina Gartika; Riandi Alfin; Debby Nashania; Arsya Arba
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2521

Abstract

This community service aims to develop local potential through the integration of health-based products and tourism, in order to create young entrepreneurs in partner villages. The focus of community service is directed at processing herbal products that have added value as part of ecotourism and health tourism. The implementation method uses the Participatory Action Research (PAR) approach by actively involving local communities in every stage of the activity, starting from identifying potential, training, production to marketing. This activity has succeeded in empowering 20 participants who are members of the local young entrepreneur group. The results of the community service show an increase in production capacity, understanding of the concept of herbal product branding, and skills in tourism-based digital marketing. This program has an impact on the formation of the identity of local superior products and strengthening the potential of herbal-based tourist villages.
Pengembangan UMKM Kreatif Berbasis Experiential Marketing dengan Integrasi Healthy Tourism dan Spiritual Tourism pada Wilayah Aisyiyah Jawa Barat Untung Novianto; Nina Gartika; Arsya Arba
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 6 No. 3 (2025)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v6i3.2546

Abstract

This community engagement program aims to enhance the capacity of the BUEKA community under the West Java Aisyiyah Regional Leadership by implementing experiential marketing integrated with healthy and spiritual tourism concepts. The activity applied the Participatory Action Research (PAR) method, focusing on empowering 20 members of the ABS Cooperative's UMKM group. The outcomes indicate a significant improvement in product development, spiritually rooted brand identity, and visitor involvement in healthy-religious tourism packages. Strengthening digital marketing, creating healthy-spiritual travel itineraries, and community engagement networks are strategic outputs that directly impact the partners’ capabilities and competitiveness.
Community Participation in Sustainable Cultural Heritage Tourism in The Braga Tourism Village Baswarani, Delfta Tunjung; Novianto, Untung
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.06

Abstract

This study aims to examine community participation in the development of sustainable cultural heritage tourism in Braga Tourism Village, Bandung City. Initiated by the Bandung City Office of Culture and Tourism (DISBUDPAR) through a top-down approach as part of a tourism village activation program, the implementation of this initiative has raised concerns regarding the limited involvement of local residents. A descriptive qualitative approach was employed, with data collected through document analysis, field observations, and in-depth interviews with key stakeholders including street vendors, tourism awareness groups, village officials, and representatives of the local tourism office. Data were analyzed using Miles and Huberman’s interactive model through data reduction, display, and conclusion drawing. The findings reveal that while the initial planning was government-driven, local communities have gradually taken the lead in sustaining tourism activities by initiating creative and community-based programs. Public facilities and government-provided training have supported tourism development, yet the optimization of these resources remains limited due to insufficient community capacity. Moreover, the preservation of cultural heritage particularly Braga’s historic buildings and urban identity has been maintained through a combination of formal regulations and civic engagement. The study concludes that the success of sustainable tourism in urban heritage settings such as Braga depends on effective collaboration between government and communities, with local residents playing a central role in preserving cultural values while deriving socio-economic benefits.
Halal Awareness, Brand Image, and Low Price Strategies on Purchasing Decisions for Food and Beverage Products Bahri, Khoirun Nisa; Novianto, Untung; Rozak, Abdul; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Azzahra, Fanny Fatimah
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2010

Abstract

This study aims to determine the influence of halal awareness, brand image, and low price strategy on purchasing decisions for food and beverage products among Muslim communities in Indonesia. This research is quantitative research using a survey method for Mixue customers in West Java.Data processing uses SEM (Structural Equation Model). Data was distributed to 100 rerespondents in West Java. The results of this study conclude that the variables of Halal Awareness and Low Price Strategy have an effect on the Brand Image of Mixue products. The variables of Halal Awareness and Low Price Strategy have an effect on the purchasing decision of Mixue products. This means that the Brand Image variable can affect Halal Awareness and Low Price Strategy on the purchasing decision of Mixue products.
SOSIALISASI PERJANJIAN PERDAGANGAN BEBAS PADA UMKM KADIN KOTA BANDUNG DALAM MENINGKATKAN EKSPOR Minhajuddin, Minhajuddin; Rozak, Abdul; Novianto, Untung; Nabila Putri, Kenny
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 9 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i9.3428-3436

Abstract

Kota Bandung merupakan pusat perekonomian dengan berbagai keunggulan yang dimiliki seperti pusat brand lokal, ekonomi kreatif, dan bidang Pariwisata yang menarik banyak pengunjung setiap tahun. Sektor ekonomi kreatif berkembang dengan pesat disebabkan oleh jumlah UMKM di kota Bandung yang cukup besar yang menghasilkan beragam produk yang memiliki potensi untuk bersaing di pasar internasional. Namun demikian, minimnya literasi terkait bidang ekspor membuat Pelaku UMKM kota Bandung belum mampu menjangkau pasar global. Kegiatan pengabdian ini berfokus pada edukasi tentang regulasi dan prosedur ekspor, serta cara memanfaatkan perjanjian perdagangan bebas untuk mendapatkan tarif preferensi. Metode yang digunakan adalah workshop dan seminar, melibatkan perwakilan dari instansi pemerintah, akademisi, dan praktisi ekspor impor. Melalui sosialisasi ini, diharapkan UMKM dapat memahami urgensi dan tata cara pemanfaatan perjanjian perdagangan bebas dan meningkatkan kesadaran dan pemberdayaan UMKM dalam memanfaatkan perjanjian perdagangan internasional untuk memaksimalkan ekspor, serta memberikan motivasi kepada pelaku UMKM untuk menembus pasar internasional.
Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency Novianto, Untung; Bahri, Khoirun Nisa; Jannah, Siti Alif Betha Nur
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out how the implementation of Experiential marketing can improve tourists' visiting decisions. The method used in this research uses a qualitative method. The respondents used in this research were 4 tourists and managers using random sampling. The government's plan, based on the strategic plan of the Ministry of Tourism and Creative Economy, initiates how to revive the tourism sector after the Covid-19 pandemic and revive the community's economy through the tourism sector. The Ministry of Tourism and Creative Economy has a strategy to develop a tourist destination that prioritizes positive value for tourists, so that it can contribute to exploring existing potential. in their respective places or explore their own potential which can be collaborated with this tourism sector. One of them is the establishment of a Camping Ground, which is how the management can provide a positive experience for tourists. After this Camping Ground became increasingly well known and had a positive image, indirectly the management and the community could directly enjoy the results. Based on the description above, research was conducted regarding the Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency. The method used in this research is qualitative, with interview, observation and documentation methods. The number of resource persons in this research was 4 resource persons consisting of management and tourists at the Mata Air Cimincul Camping Ground. The results of this research show that the implementation of Experiential Marketing has contributed to increasing tourists' visiting decisions, with more and more tourists visiting the Cimincul Subang Springs Camping Ground.
Co-Authors Abdul Rozak ABDUL ROZAK Arsya Arba Azzahra, Fanny Fatimah Baswarani, Delfta Tunjung Debby Nashania Dhenahi Jerfiani Wendiyana Dian Siti Awali Irsan Furqon Rakasiwi Jannah, Siti Alif Betha Nur Laksita Sari Lili Adi Wibowo Minhajuddin Minhajuddin, Minhajuddin Nabila Putri, Kenny Nina Gartika Puspo Dewi Dirgantari Putri Meylan Sadrina Reza Mardiansyah Riandi Alfin Salman Thariqi Setiawan Sari Setiawati Siti Aisyah Nurfadilah suci putri lestari Surya Rusin JayaPutra Vanessa Gaffar Yudi Sujudi Yunitasari, Septiyani Endang