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All Journal JMM (Jurnal Masyarakat Mandiri) KAGANGA KOMUNIKA: Journal of Communication Science
Basrahil, Rahel
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Social Sciences Other

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MEMBANGUN KESADARAN TENTANG DAMPAK PENGGUNAAN MEDIA SOSIAL MELALUI LTERASI DIGITAL DI PONDOK PESANTREN BANJARBARU Ayuni, Risa Dwi; Hayat, Muzahid Akbar; Apriliyanti, Rizki; Basrahil, Rahel; Rico, Rico
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 5 (2024): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i5.26224

Abstract

Abstrak: Program ini dirancang untuk membangun kesadaran tentang dampak penggunaan media sosial melalui literasi digital. Kegiatan ini dilakukan oleh tim pengabdian dari Ilmu Komunikasi FISIP UNISKA yang bekerja sama dengan pihak Pondok Pesantren Tahfiuzul Qur’an Raudlatul Mutaalimin Annahdliyah. Inisiatif ini dilakukan sebagai respons dari peningkatan kasus cyberbullying dan hoax di internet yang menjadi pola baru dalam informasi digital. Program ini diikuti oleh santriawan dan santriawati sebanyak 20 orang dengan teknik penyuluhan sosialisasi atau ceramah. Hasil dari program ini, para santri menunjukkan antusiasme yang tinggi dan ada peningkatan pengetahuan dan pemahaman tentang cyberbullying. Terjadi peningkatan dari pre-test yang diberikan yaitu sebesar 45%, dari 45% menjadi 90%. Hampir para santri sudah mengetahui tentang cyberbullying yang telah diberikan oleh tim dan ini mencapai target dari program pengabdian tersebut. Kesadaran tentang cyberbullying dan pentingnya literasi digital telah berhasil dibangun, dan ini adalah langkah penting menuju lingkungan digital yang lebih aman dan bertanggung jawab bagi anak-anak dan remaja di Pondok Pesantren Banjarbaru. Abstract: This program is designed to build awareness about the impact of social media use through digital literacy. This activity was carried out by a community service team from the Communication Science Faculty of Social and Political Sciences, UNISKA, in collaboration with the Tahfiuzul Qur'an Raudlatul Mutaalimin Annahdliyah Islamic Boarding School. This initiative was carried out in response to the increase in cases of cyberbullying and hoaxes on the internet which have become new patterns in digital information. This event was attended by 20 male and female students with socialization or lecture counseling techniques. The results of this program, the students showed high enthusiasm and an increase in knowledge and understanding of cyberbullying. There was an increase from the pre-test given, which was 45%, from 45% to 90%. Almost all students already know about cyberbullying that has been given by the team and this has achieved the target of the community service program. Awareness of cyberbullying and the importance of digital literacy has been successfully built, and this is an important step towards a safer and more responsible digital environment for children and adolescents at the Banjarbaru Islamic Boarding School.
KONTEN KREATIF MEDIA SOSIAL TERHADAP MINAT PELANGGAN BOOTSTRAP SHOESCARE Basrahil, Rahel
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 2 (2025): Edisi 13
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i2.6873

Abstract

This study aims to analyze the influence of creative social media content on customer interest in using the services of Bootstrap Shoescare, a micro, small, and medium enterprise (MSME) specializing in shoe care services in Banjarbaru. The background of this research lies in the growing dominance of platforms such as Instagram in MSME marketing and the need for Bootstrap Shoescare to build customer attention, interaction, and trust. The research employed a quantitative approach with an explanatory design. A total of 100 respondents were selected using purposive sampling (criteria: active social media users residing in Banjarbaru who have used or are potential users of the service). The instrument was a four-point Likert scale questionnaire developed based on indicators of creative content (educational value, visual appeal, interactivity, and authentic testimonials) and guided by the AIDA and TPB theories. Data analysis included validity and reliability testing, simple linear regression, Pearson correlation, and t-test using SPSS software. The results indicate that creative social media content has a positive and significant effect on customer interest. The coefficient of determination (R² ? 0.532) suggests that approximately 53.2% of the variance in customer interest is explained by the creative content variable. The practical implication highlights the importance of focusing on educational content, before–after visuals, interactivity, and authentic testimonials to increase customer conversion.   Keywords: Creative Content, Social Media, Customer Interest, Bootstrap Shoescare, Instagram.
Co-Authors Apriliyanti, Rizki Ayuni, Risa Dwi Hayat, Muzahid Akbar Rico, Rico