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All Journal Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Master Manajemen
Ahmad Hardiansyah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran Keunggulan Kompetitif Inovasi Produk dan Jaringan Bisnis Pada Kinerja Ekonomi Desa Bobojong Manggu : Penelitian Pada UMKM Sugar Souvenir Resya Dwi Marselina; Ahmad Hardiansyah; Ena Srilusyana; Rizky Syaifullah; Shapdani Anggara Priyadi; Tika Kartika Rahman
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.768

Abstract

The aim of this research is to determine the role of competitive advantage, product innovation, and the UMKM Sugar Souvenir business network on the economic performance of the Bobojong Manggu village. The data collection techniques used were direct observation and interviews. The research method used is descriptive qualitative, namely by collecting, processing, presenting and describing data obtained directly from observations of the research site and the results of interviews so as to obtain actual information and make it easier for readers to understand the contents of this research. The results of the research that has been carried out can be concluded that UMKM Sugar Souvenir have a quite large role in the economy of the Bobojong Manggu village. By seeing the potential of the local community who has the basics and abilities in the field of sewing, UMKM Sugar Souvenir recruited them with the aim of minimizing unemployment. This UMKM product innovation was also able to make the village cleaner because the existing plastic waste was used and recycled to make a product.
Pengembangan UMKM Steak Ranjang Agus Sutardi; Ahmad Hardiansyah; Bagas Syabani Sabrawera; Riyan Ismayadi; Siti Haniah
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.323

Abstract

The purpose of this research is to find out whether the Steak Ranjang business is worth it or not. This research uses descriptive qualitative research methods. The object of this research is the Steak Ranjang business, Jl A.H. Nasution No 59 branch. The results of this research are the Steak Ranjang business is feasible to run with several points of improvement for business development.
Co-Authors Agus Sutardi Bagas Syabani Sabrawera Ena Srilusyana Resya Dwi Marselina Riyan Ismayadi Rizky Syaifullah Shapdani Anggara Priyadi Siti Haniah Tika Kartika Rahman